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Transcript of Webinars that matter
Webinars, Webcasts, and Education… Oh my!
AENC 2011 Annual MeetingWilmington, NC
Moderator: Denise Ryan, Firestar Speaking
Beth Bowen, NC Assn of Medical Equipment Services
Johnson Cook, Peach New Media Amanda Davis, NC Academy of CPAs Theresa Evans-Hunter, NAAAA
Panelists & Intros
Online Learning Program Basics
A Tour of Terms and Tips
Velvet Chainsaw - Jeff Hurt Tagoras – Jeff Cobb Engage365
Must Read Resources
Webinars
Audio Options:Streaming or Telephone
Online Meeting+
AudioPresenters are
all remote (via phone)
Webcasts
Mobile Webcasts
In-Person Attendees+ Live Webcast
Attendees
Hybrid Meetings
Learning Management System (LMS)
Virtual Study Groups™ by Peach New Media Scheduled Courses (ex: 6 week VSG) Live Events (ex: weekly live webinar) On-Demand Courses (ex: watch 2 hour course this
week) eGroups (ex: Assignment to post to groups) Social Media tools
VSGs Great for:• Certifications• Advanced Content• Hot/Big Topics• Exam Prep Courses
Social Learning
Knowledge Communities
Year-Round Community focused on Learning Content
Integrated with your Member Community Profiles Member 2 Member Messaging eGroups On-Demand Content Live Conten
DIY vs. Full-Service
Sharable Content Object Reference ModelInfo at: www.SCORM.com
If you don’t know what it is, you don’t need it!
SCORM eLearning
Pricing your Online Learning Programs
DO NOT compete on price! You will lose. Either give away your programs or provide
high value and price accordingly.
For hybrid meetings- consider pricing UP
Pricing Tips
Pricing your Online Learning Programs
Marketing Your Programs
Attractive Learning Centers
NCACPE Portal
Featuring Programs
Channels to Organize Content
Expanded Channel
Clean collapsed list
Add Flare with Social Media
Add Flare with Social Widgets
Free Media: YouTube Widget
Course Descriptions
A picture is worth…
Track everything with Promo Codes Sharing Content OUT Sharing Content IN Dedicated and direct marketing for events
More Marketing Tips
1. Content Preparation…2. Faculty Training…3. Engaging Members as Learners4. Technology Challenges…
Discussion of Challenges
Thanks!