Establishing Your 2015 Business Goals: How To Prioritize & Get It Done

Webinar Wednesday

Hosted By

For Veg Professionals

JANUARY 21, 2015

Presenter: Stephanie Redcross

Why is goals are important for Veg Professionals

Pioneers; Establishing New Markets; Alternative To Status Quo

Future Fundraising: Document your business’ growth story

Bootstrap Approach Relies On Repeat Success & Avoid Similar Mistakes

Goal Setting Increases Business Success Rates

Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream

Growth

Customer

Community

Profit

- Customer Experience- Product Options- Repeat Customers

- Expansion- New Target Markets

- % Donations- Sponsor Events- Sample Giveaways

- Add’l Revenue Options- Expense Management

Building Stamina — Getting Good At Setting & Executing Goals

Step #1 Type Of Planning Step #2 Pillars

Newbie

Average

Advanced

•Monthly•60 Day Action

Plans

•Quarterly•Monthly

Milestones

•Yearly•Quarterly

Milestones

Step #3 Evaluate

Who’s Responsible

Financial Benefit

Evaluation Meetings

Project Management

Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream

How To Prioritize

Goal Activity Impact Time Ease

Reach New Audience

Social Media; Blog High Long Term Hard

Increase Distribution Wholesale Med Short

Term Med

New Product Expand Products Line Med Long Term Hard

Global Offer International Shipping Low Short

Term Easy

New Revenue Channel Offer Classes High Long Term Med

Online Sales Develop Website

1.Create A List of Existing, New Planned Goals

2.Rank By Impact, Ease Of Execution, Time to Implement

Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream

How to translate goals into action

Achievement(Why)

Goal(What)

TimelineStart/Stop Milestone Action Steps

(How)

Work with more clients

20% Increase In Client Consults Per

MonthMarch 31 30 inquires or form

sign ups per month

- Build Target List- Contact Previous

Clients

Move sales from retail store to online to increase profits

Increase Average # Of Daily Website

Sales To 20 Per DayOctober 31st (Before

Black Friday)Increase in website

traffic by 40%

- Monitor Traffic and Conversation - Shopping Cart

Reminder

Recurring Revenue Source

Establish an online training program

generates $500/mo

Ongoing Program - Aug 30th

Pilot Program (30 Participants)

May - June

- Identify Most Common Questions

- ID Target Customers

Support Local Non-Profits &

Organizations

Donate $500 To Local Animal

Shelter per Quarter

First Donation - April 15th

Generate 5% Additional Income

Each Month

- Determine Income Source

- Choose Org

5 Action Steps Needed To Completed Each GoalEstablishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream

Tip #1: Schedule It✤ Create A Daily Schedule

➡ Time Each Day For The Daily Grind vs. Project Work

✤ Book Quarterly Planning Sessions On Your Calendar

➡ Goal Setting & Retooling Throughout The Year

✤ Capture Major Milestones In Your Calendar Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream

Tip #2: Idea Parking Lot✤ Document All New Ideas In

One Place

✤ Let It Go, Until The Next Planning Session

✤ Explain Why It’s A Good Idea For Your Business

✤ Evaluate new ideas against existing goals - are they better?

✤ Benchmark industry standards

Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream

Tip #3: Evaluate Progress

✤ Create “Go/No Go” Milestones

✤ Look At Progress Towards The Goal Not Just Project Progress

✤ Trust Yourself: Make A Decision & Move On

Establishing Your 2015 Business Goals:How To Prioritize & Get It Done | Webinar Wednesday | Vegan Mainstream

Tip #4: Reward Yourself

✤ Create An Incentive

✤ Increase Salary

✤ Link Biz Goals To Personal Goals

✤ Hire Someone

✤ Shorten Hours

Establishing Your 2015 Business Goals: How To Prioritize & Get It Done

Webinar Wednesday

Hosted By

For Veg Professionals

JANUARY 21, 2015

Presenter: Stephanie Redcross