An inside look: Walmart unlocks the secret to delivering a winning digital customer experienceNovember 16, 2016Aniruddha Mondal, Chief Architect @ Walmart LabsShubhra Sinha, VP of Portfolio Marketing @ DataStax

Agenda

• A Little Bit About Walmart• Fireside Chat with Walmart Labs

– Corporate initiative for a better customer experience (CX)– Determining the right technologies to power their cloud applications– What led Walmart to select DataStax Enterprise– Business outcomes that are transforming customer experience for

Walmart• Ask Ani Anything (Almost…)• Wrap Up

© 2015 DataStax, All Rights Reserved. 2

A little bit about Walmart

© DataStax, All Rights Reserved. 3

Corporate initiative for a better customer experience• Walmart has always worked above and beyond to save money for its

present and future customers. • Walmart started the initiative to build platforms to offer seamless shopping

experience for in store, online and mobile customers.• Increase performance of the eCommerce website.

© DataStax, All Rights Reserved. 4

Approach to determining the right technologies to power their cloud applications• Customer Experience was handled at two levels:

– Performance and Availability– Personalization

• Legacy databases & systems could not scale and had single points of failure• Started rethinking around complete redesign and re-architecting of Walmart’s

websites• DataStax was the right technology to service their data layer need

© DataStax, All Rights Reserved. 5

What led Walmart to select DataStax Enterprise• Personalization

– DSE Streaming Analytics allows Walmart to analyze the customer shopping history so personalized offers and promotions can be presented to them

– Web & Mobile customers also get recommendations based on other similar buying patterns

• Performance & Availability – DataStax Enterprise was chosen as a big data

platform for ecommerce micro-services platform because of its linear scalability and high fault tolerant features.

© DataStax, All Rights Reserved. 6

Business outcomes that are transforming the customer experience • Better shopping experience with

personalized offers, promotions, recommendations

• Ease of shopping and delivery• Faster website refresh rates• Improved availability• Last but not the least, unbeatable price

© DataStax, All Rights Reserved. 7

Ask Ani Anything (Almost…)

© DataStax, All Rights Reserved.8

Contacts & ResourcesWalmart• Aniruddha Mondal, Chief Architect @ Walmart Labs• Contact: https://www.linkedin.com/in/aniruddha-mondal-4ab5ab1a

DataStax• Shubhra Sinha, VP of Portfolio Marketing @ DataStax• Email: shubhra.sinha@datastax.com

Resources • www.walmart.com • www.datastax.com

Proofpoint

© 2015 DataStax, All Rights Reserved. 9

Before we go…a few reminders

• Download DSE 5.0, available today!

• Check out upcoming webinars here: http://www.datastax.com/resources/webinars

• Become a DataStax Professional Community Member: http://academy.datastax.com/community

© DataStax, All Rights Reserved.

Thank You!