Webinar - The Mobile Shift in the E-commerce Space
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Transcript of Webinar - The Mobile Shift in the E-commerce Space
The Mobile Shift in the E-Commerce Space
www.thinksmobility.com
@tmobnews
Burcu Güzel
Contributors
Software Development Manager
Nur FındıkUser Experience Designer
& Researcher
Michael KingMobile Expert, IBM
Surviving through the mobile first era: Delivering seamless mobile shopping experiences
AGENDA
• Why do e-commerce businesses need to go through a mobile mind shift?• Why e-commerce businesses can’t survive without m-commerce apps?• What are the advantages of “native” apps?• How can e-commerce businesses deliver seamless mobile experiencesfaster, cheaper and better?• Q&A
Why do e-commerce businesses need to gothrough a mobile mind shift?
Mobile devices have become an extension of people’s daily lives. The world has undergone a mobile mind shift.
Here is what people would give up rather than their beloved smartphones.
What people would rather give up for a week than their phone...
Source:TeleNav
Alcohol Chocolate Sex Toothbrush Shoes Computer
70%
63%
33%
22%
21%
20%
Why do e-commerce businesses need to gothrough a mobile mind shift?
So, it wouldn’t be a surprise for you if we said 71% of people sleep with their mobile devices within close reach.
Why e-commerce businesses can’t survivewithout m-commerce apps?
We’re on the cusp of the mobile - first era.
It’s time to turn your customers’ mobile device fascination into business advantage
Mobile has become the go-to-shopping method for consumers.
According to Forrester’s report; Mobile devices will generate 48% of all e-commerce revenue by 2020. (15% smartphone, 33% tablet)
Apps are the new frontier. Preference tends toward apps, among those who shop via apps & mobile browsers.
Why e-commerce businesses can’t survivewithout m-commerce apps?
37%mobile browser
63%mobile app
With m-commerce apps, e-commerce businesses can reach their full potential
What are the advantages of “native” apps?
Security
User ExperienceFastSmooth transitionAdvanced graphicsPersonalized experience
PerformanceSolid infrastructureMore stableReliable
Hassle-free secure performancethrough inbuilt security controls
How can e-commerce businesses deliver seamless mobile experiences faster, cheaper and better?
Faster, cheaper, better not possible. Right?
App building requires resources and a qualified team of business analysts, UX/UI designers, developers and testers.
Traditional App Development Mobile DevelopmentPlatforms
Platforms promises;
Consistent & high performance
Continuous improvementHigher ROI in the long run
Ease of development
C++
Easy Maintenance
The bottom line is platforms are fast, cheap & better!
MAGMAMagma is tmob’s premium mobility solution empowering large-scale
enterprises with sophisticated e-commerce infrastructures
Magma: all you need from an m-commerceplatform and more.
Magma is a 360° m-commerce platform to manage & maintain your mobile ecosystem.
MAGMAFRAMEWORK TEST AUTOMATION &
MONITORING
CUSTOMER ENGAGEMENT
ADVANCED ANALYTICS
APPLE TV SMARTWATCH
Burcu GüzelSoftware Development Manager
Nur FındıkUser Experience Designer
& Researcher
Michael KingMobile Expert, IBM
Q & A