Webinar: Select the Right Web CMS in 2016
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Transcript of Webinar: Select the Right Web CMS in 2016
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Tony Byrne Founder
Selecting the Right Web CMS in 2016
Exposing the real weaknesses and strengths of Digital Workplace and Digital Marketing technology products
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Copyright © 2016 Real Story Group www.realstorygroup.com
RSG: A Different Kind of Analyst Firm
Analyze weaknesses and strengths of the tools....and vendors
Advise and mentor on successful technology selection
Benchmark your digital effectiveness
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Copyright © 2016 Real Story Group www.realstorygroup.com
RSG Research Areas: Digital Workplace & Marketing Technologies
We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.
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Copyright © 2016 Real Story Group www.realstorygroup.com
One Way to Select a Vendor
GEEKS MYSTICS
LOSERS POSERS
h/t Martin White – intranetfocus.com
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Copyright © 2016 Real Story Group www.realstorygroup.com
Don’t let it come down to this....
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Copyright © 2016 Real Story Group www.realstorygroup.com
Agenda
1. Complexity spectrum 2. Fragmented marketplace 3. Usability and Architecture 4. The wrong way to select 5. The right way to select
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Key Topics…
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Copyright © 2016 Real Story Group www.realstorygroup.com
Products vs. Platforms
Platforms Products
More Less
Costly Functionally Rich
Complex
Time to Deploy
Platforms: Developers can make custom applications Products: They do certain things well right away
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Copyright © 2016 Real Story Group www.realstorygroup.com
Where Complexity Fails…
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Source: realstorygroup.com/RealScore
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Copyright © 2016 Real Story Group www.realstorygroup.com
Pla
tform
s
Pro
duct
s
Upper-Range Platforms
Mid-Range Platforms/
Mid-Range Products
Simpler Products
Legacy Platforms
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Copyright © 2016 Real Story Group www.realstorygroup.com
Complicated Rules / Targeting Engines
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Copyright © 2016 Real Story Group www.realstorygroup.com
Complicated UX
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Copyright © 2016 Real Story Group www.realstorygroup.com
The Case for Headless
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Key Issues • Content in Applications • Content in Channels • Content in Devices • Where Used? • Preview & Simulation? • Experience Syndication?
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Copyright © 2016 Real Story Group www.realstorygroup.com
Four Traditional Approaches to Evaluation
1.
2.
3.
4.
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Copyright © 2016 Real Story Group www.realstorygroup.com
Build (an interdisciplinary) Selection Team
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Copyright © 2016 Real Story Group www.realstorygroup.com
It’s all about “fit”
Scenario Fit
Technology Fit
Partner Fit
Value Fit
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Copyright © 2016 Real Story Group www.realstorygroup.com
Features and Functions in WCXM
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Copyright © 2016 Real Story Group www.realstorygroup.com
“Checklist RFPs”
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Copyright © 2016 Real Story Group www.realstorygroup.com
Testable Narratives
Part Science, Part Art….
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Copyright © 2016 Real Story Group www.realstorygroup.com
Testable process
Test via scenarios
in RFP
Test via custom demos
Test via head-to-
head pilots
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Copyright © 2016 Real Story Group www.realstorygroup.com
Whose Cloud?
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Copyright © 2016 Real Story Group www.realstorygroup.com
15 Years of Hard-hitting Research
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Real Story Group’s Web Content & Experience Management (Web CMS) research critically evaluates strengths and weaknesses of 36 WCM options. • Learn the real weaknesses of the
leading tools
• Avoid common pitfalls & negotiate a good price
• Download the reviews in minutes
-- get the right shortlist in hours
• Sample at www.realscore.com/Excerpt
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Copyright © 2016 Real Story Group www.realstorygroup.com
Are You Ready?
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Source: realstorygroup.com/RealScore
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Copyright © 2016 Real Story Group www.realstorygroup.com
Don’t let it come down to this....
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Copyright © 2016 Real Story Group www.realstorygroup.com
Stay in Touch…
[email protected] www.linkedin.com/in/tonybyrne1
#RSGWebinar