Webinar Sales Presentation
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Transcript of Webinar Sales Presentation
Stacey [email protected]
one of many lead-generating programs from Hanley Wood
Are you looking:
To reach a specific audience segment within the building/ 3
construction industry?
For a marketing program that reaches up to 3 150,000
professionals and covers a wide range of viral distribution
including websites, social networking sites and email
communications?
To measure your marketing dollars on a cost-to-value basis? 3
To collect specific demographic information on a particular 3
audience segment?
Webinars are live online educational events developed by Hanley Wood thought-leaders guaranteed to generate industry buzz. By sponsoring a webinar, you will be able to connect with your audience, drive leads and close sales - all while backed by the power of the construction industry’s leading marketing brand.
Contact us today and learn more about this innovative solution to generate valuable leads and grow your business.
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OR SUGGEST A TOPIC
Sponsor an Upcoming Webinar
Rate the Event Good or Excellent93%Rated the speaker as Good or Excellent93%Would be interested in participating in another Hanley Wood produced webinar
93%
Proven results!Each webinar sponsor receives extensive post-event statistics on the participating audience, in addition to leads. Webinars are archived online for a year, so the leads and data keep coming!
Below are sample statistics each webinar sponsor receives, and are based on the webinar, How Fit is Your Business?
Sales/Marketing Professional
Other
Manager/Director
Architect/Designer
Owner / CEO / PresidentExec. Management75%
7%
7%
5%
5%
Primary Job Function
Role in Specifying Products
71%52%49%44%
ApproveRecommendSpecifyResearch
WEBINAR PRICING MODEL
WEBINAR VALUES
PRE‐EVENT PUBLICITY AND PROMOTIONAL VALUES Webinar advertisements on Hanley Wood aligned event webpages Each of our webinars, designed by a panel of conference managers, targets a unique group of attendees that align with our most popular events. Each webinar is publicized on applicable event sites, highlighting you as the sponsor, and giving you exposure amongst a variety of audiences. Custom Created Webinar Page on Hanley Wood aligned event webpages To market the webinar, our marketing team has developed a detailed webpage highlighting the webinar description, objectives, designations (if applicable) and speaker experience. This webpage will appear on all applicable exhibition sites and will feature information about your participation as the sponsor. Exclusive in Web‐based Webinar Promotion Your brand will be marketed to thousands of prospective attendees. The webinar marketing campaign consists of a 4‐week, intensive program that will include one email per week to a combined audience of 120,000 prospective attendees. Each email will include your logo or a customize banner. Sponsor Highlight in Registration System Your sponsor logo will be highlighted both in the online registration system and in the registration confirmation for attendees registering for the webinar with a clickable link to your company’s website.
LIVE WEBINAR EXPOSURE Registration “Lobby Host” As attendees sign‐in to the webinar, they will be directed to a “waiting lobby” where they will receive information on the sponsoring company. This can include a logo, flash video, rotating power point slides, etc. The lobby for the webinar will open approximately 15 minutes before the webinar kick‐off time. Introduction of Sponsor at Webinar Kick‐off At the advertised start time of the webinar, the speaker will officially “introduce” the sponsor and thank them for their participation in sponsoring the event.
POST‐SHOW WRAP UP FEATURES Post‐Show Survey All registered attendees receive a survey following the conclusion of the webinar asking for feedback on the event. Your sponsorship entitles you to 1) submit a question for the survey and 2) receive a copy of all survey responses. Attendee Post‐Show Wrap‐Up Email Campaigns The post‐show wrap up campaign consists of three targeted emails that are distributed post Live‐Webinar: 1) a “thank you” email to verified attendees that includes the survey referenced above 2) an email to non‐verified attendee with information on the archived webinar 3)and a target email to new prospects promoting the archived webinar.
LEAD GENERATING ASSETS Webinar Leads As the sponsor of the webinar, you have a vested interest in the success of your event. Our pay‐per‐lead model allows you to benefit from qualified leads generated from the pre and 30‐day post publicity generated by the live webinar.
ADDITIONAL VALUES Custom Demographic Registration Questions As the sponsor of the webinar, you have the option to include two custom questions in the webinar registration system (some limitations apply). This is a great opportunity to get more information from your new lead base! Webinar Archival Publicity The webinar will be archived in the Hanley Wood webinar library where you will receive sponsorship recognition throughout its run. As the sponsor, you have the opportunity to include a 1 – 1 ½ minute flash video introduction to be run before the pre‐recorded webinar.