Ready to dive in with Sales & Marketing automation

Introduction

Moderator &

Presenter

Junaid Syed

Sell.do Support

Lead - Product Analyst

Presenter

Ankur Meshram

Sell.do Support

Sr. Product Analyst

Topic Introduction

What & Why of Lead Nurturing Benefits of Lead nurturing for Sales and

Marketing

Essentials of Automations in lead

Nurturing

Key takeaways

Lead Nurturing is Like… flossing

You Know you need to do it, but it can be hard to make it a part of a

regular routine

If you don’t do it ...

The results can be unfavorable and Cost you...

Companies that Excel at lead nurturing Generate

Traditional Sales

ProcessModern Sales Process

What & Why of Lead Nurturing

Lead nurturing is the process of developing relationships with buyers at every

stage of the sales funnel, and through every step of the buyer's journey. It

focuses marketing and communication efforts on listening to the needs of

prospects, and providing the information and answers they need.

What & Why of Lead Nurturing

● Process of developing relationships with leads at every stage of the sales funnel.

● Focus on marketing and communication efforts.

● Constant re-engagement with leads

Deliver relevant content to the leads / prospects at most opportunate

times

Essentials of Lead Nurturing

Age : 26

Gender: Male

Location: Vishal Nagar, Pune

Define buyer’s personality,

Values, attitudes, interests and

lifestyle.

Example:

Job title: Sr. product Analyst

Goal: Seeking a promotion

Characteristics: Tech Savvy

and Ambitious

Spends time online at: Linked

in, industry blogs, facebook

- Online Behavior website

visits, social interactions Etc.

- Offline Behavior Event

attended Sales conversations

Etc.

Essentials of Lead Nurturing

Name: Ankur Meshram

Age: 26

Gender: Male

Job title: Sr. product Analyst

Goal: Seeking a promotion

Characteristics: Tech Savvy and Ambitious

Spends time online at: Linked in, industry blogs,

facebook

Recent Activity: Visited the company website within past

7 days. Attended project Pre - launch event.

Essentials of Marketing Automation

Enables businesses to automate tasks & workflows for the marketing &

sales process.

Automation helps you deliver content to the right person at the right

time.

What is Marketing Automation

● Scalability

● Personalized content

● Multi Channel Approach

● Reporting

Why Marketing Automation

Scalability

Scalability

Content Marketing Personalization

Personalized Content

Running campaigns across multiple channels in a single platform

Multi channel Approach

Automation helps you prioritize your leads

It empowers your nurturing activities

Reporting

Basic Reporting

ReportingCustom Reporting

ReportingCustomer details for in-depth analysis

Alignment of both the teams is necessary

Is it the right time for you to invest. Are you ready?

You need to ask some questions before investing.

Marketing automation does not do marketing for you, but can help scale

your successful efforts.

Key To Success

Centering your marketing messages around the real, live

person at the receiving end of your campaigns

Key Takeaways

● Deliver relevant content at most opportunate times

● Demographic, psychographic & behavioural data to nurture better

● Automate Tasks & Workflows for business.

● Alignment of Sales & Marketing terminology is mandatory

● Investment calls for a steady flow of Leads

● Personify your leads for better nurturing & use of automation