Webinar: Reach out to over 1 Billion Internet Users with .ASIA Domains!
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Transcript of Webinar: Reach out to over 1 Billion Internet Users with .ASIA Domains!
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Connecting Asia with One Domain:.Asia and the Asian Internet Marketplace2014.10
Edmon Chung
Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: [email protected]
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Growing .Asia Presence• 2009: 13 Million• 2011: 66 Million• 2012: 85.8 Million• 2013: 140 Million• 2014: 332 Million entries indexed at Google
332 Million “.asia” entries indexed at Google
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Morethanjust aname.
.
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Location, Location, Location...
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What’s in a Domain Name?
Direct Navigation Tool/Command
Brand / Vanity Value
Domain Investment Value
SEO (Search Engine Optimization) Value
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Domain Investment Value
Main website / domain
Other domains:i.e. Long Tail
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Price Reduction
~10% of Regular
Price
Maintaining Revenue Level
Renewal Rates:
>10% (From ~50%)
Volume Increase
>10x New
Domains
Increase in Revenue Base:
>25% in last 12 months >40% in last 6
months
Strategic Price Promotion 2012-2013
Sep – Dec
2012Sep – Dec
2013
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Top 10 .Asia Countries / Territories(by New Creates in 2013/14)
Japan China US Australia India singapore Indonesia Malaysia Germany Hong Kong
Korea Viet Nam
2014 62554 10390 4666 3971 3813 1515 1510 1482 1108 1022 591 545
2013 77241 45145 6216 8488 6135 2698 1615 1664 1853 1906 5203 3918
5000
15000
25000
35000
45000
55000
65000
75000
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Asia Market Integration
ASEAN Economic Community
Single Market & Non-Tariff Barriers by 2015
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Asia @ ~30%; India @~17%
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
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Asia Occupies ~40% of Global B2C eCommerce Sales
Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
Asians More Willing to Spend Online URL Shorteners with .Asia
dest.asia/1crVi7j
cna.asia/1m5EAuX
scty.asia/fXqB86
jdp.asia/XcncuR
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DOMAINX (PLACEHOLDER)
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Active Secondary Market (2014)• #4 Among TLDs in Secondary Market Sales
Volume By Extension:1. com 99,407
2. de 13,297
3. net 13,011
4. asia 10,241
5. org 7,791
6. co.uk 5,704
7. com.au 3,857
8. info 3,385
9. eu 3,162
10.mobi 2,288
11. tv 1,561
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DotAsia as a not-for-profit organisation with a mandate to promote Internet development and adoption in Asia.
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Every .Asia Domain Contributes to Internet Development in Asia
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NetMission.Asia
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www.give.asia
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AsianFilmAwards.Asia• The Asian Oscars
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Asia Pacific Regional Internet Governance Forum (APrIGF)• 2010: Hong Kong | 2011: Singapore• 2012: Tokyo | 2013: Seoul
• 2014: New Delhi – August 3-6
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YIGF.Asia
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.Future… not just about volume…
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Internet of Things
fridge.john.asiatv.john.asia
oven.john.asiasink.john.asia
Internet of Names
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Strategic Domain Value
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Identities that Connect with People
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Every .Asia Domain Contributes to Internet Development in Asia
love.from.asiaEdmon Chung <[email protected]>