Webinar: Predictive Digital Advertising
Transcript of Webinar: Predictive Digital Advertising
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Housekeeping
Your speakers
Lauren StaskoMarketing ManagerFliptop
Jessica CrossDirector of MarketingFliptop
@LoStat5 @jfayesf
Today’s Webinar Agenda
1. What is Predictive Marketing
2. Connecting the dots to Facebook
3. Connecting the dots to LinkedIn
4. Advertise to only the leads that matter
5. Q&A
To submit questions during the webinar, please tweet them:
#predictivemarketing @fliptop
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• Doesn’t require a data scientist on staff or
degree in statistics
• Doesn’t require $200k in consulting fees
• Does require some time and thought
• Does require predictive vendor
You too can have predictive marketing
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Steps for Predictive Digital Targeting
• Add Facebook and LinkedIn Lead
Accelerator code to website
• Enable Facebook and LLA in Marketo
• Build list of Predictively Scored Leads
• Sync that list to Facebook and LLA
• Advertise to only the leads that matter
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Key Takeaways
• Predictive Marketing is easier than you
think
• Use predictive to have better interactions
with your prospects and customers
• Machine Learning is your friend
• The time is now, stay ahead of your
competition
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Q&A – 10 Minutes
Thank you!Contact us for your own predictive model [email protected]
Lauren StaskoMarketing Manager
Jessica CrossDirector of Marketing
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