Webinar On-demand: Success with Social Loyalty

© Copyright 2000-2012 TIBCO Software Inc.

SUCCESS WITH SOCIAL LOYALTY


LIKES.LOVES.LOYAL.


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Get customer more engaged

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Be a part of the conversation


TIBCO LOYALTY LABA QUICK INTRODUCTION


LOYALTY TECHNOLOGY

• Loyalty Lab On-Demand Loyalty Platform

• Predictive Analytics & Data Visualization

• Data Matching, Cleansing, Standardization, Enrichment

• Messaging and Integration• Real-Time Contextual

Marketing

LOYALTY SERVICES• Program Strategy and Design• Analytics• Creative• Program Support• Data Integration• Customization

TIBCO Loyalty Lab – what we offer


What marketers need

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LOYALTY

Offers

Loyalty Programs

Relevant Messaging

Real-time Engageme

nt

Customer Insights

Single View of the Customer

Effective Mobile

Great Service

Social Context


What marketers need

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LOYALTY

Offers

Loyalty Programs

Relevant Messaging

Real-time Engageme

nt

Customer Insights

Single View of the Customer

Effective Mobile

Great Service

Social Context


THE SOCIAL SPECTRUM


Acquaintance


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Deep trust


Acquaintance


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Deep trust

interactive


Acquaintance


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Deep trust

interactive

innovative


Acquaintance


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Deep trust

interactive

innovative

integrated


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Traditional marketing methods are less effective


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Not restricted to the USA

New media has to be embraced


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Some new media struggles


GETTING PRAGMATIC


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Using existing techniques to be social


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What do they like?


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Brand

Program

Product

What do they like?


Acquaintance


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Deep trust

interactive

innovative

integrated


Acquaintance


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Deep trust

interactive


FROM “LIKES” TO “LOVES”

9 Loves - Nine West loyalty Program


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Omni-channel communication


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Facebook customer experience


Acquaintance


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Deep trust

interactive

innovative


“GIMME LOVE”

Fresh Rewards – 1800Flowers loyalty program


1-800-FLOWERS keeping rewards fresh


Virtual gifting

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Virtual gifting

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Virtual gifting

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Virtual gifting

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Virtual gifting

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Virtual gifting

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Acquaintance


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Deep trust

interactive

innovative

integrated


GETTING FRESH WITH SOCIAL

Green Giant Fresh Loyalty Program


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BUT WAIT – THERE’S MORE!


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Twitter can work!


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Mac & Jinx


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Second screening


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Closing the loop


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Straight from the Source


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Pinterest inspires


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Pinterest inspires


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Pinterest inspires


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Pinterest inspires


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Pinterest inspires


Foursquare rewards loyalty!


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Increase your Klout


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Increase your Klout


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Gamification: influence behavior


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Social Sign On


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Giving you a 360o view


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Data made actionable


Familiar


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Deep trust

interactive

innovative

integrated


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Social3


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Social3


Thank you!

To listen to the Success with Social Loyalty webinar, visit:http://forms.loyaltylab.com/webinar_ssl

You can download the whitepaper at:http://forms.loyaltylab.com/wp_success_social_loyalty

For more information, head over to:www.loyaltylab.com

http://forms.loyaltylab.com/webinar_ssl

http://forms.loyaltylab.com/webinar_ssl

http://forms.loyaltylab.com/wp_success_social_loyalty

http://forms.loyaltylab.com/wp_success_social_loyalty

http://www.loyaltylab.com/

Webinar On-demand: Success with Social Loyalty

Business

Transcript of Webinar On-demand: Success with Social Loyalty