Webinar "How to Get New Customers With Your Website and Social Media"
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Transcript of Webinar "How to Get New Customers With Your Website and Social Media"
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How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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Heather Nairn-RandSenior ConsultantSalesHub
@hnairnrand
Matthew CookCEOSalesHub
@MattCookSales
S p e a k e r s
How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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A g e n d a
• How Customer Buy Today
• How To Get New Customers with your Website
• Leveraging Social Media
How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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T H I S I S Y O U R N E W B U S I N E S S C A R D
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Who is online? On Google, Bing, Yahoo?
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Worldwide . . .88,000,000,000 searchesper month on Google
PER SECOND…………………………………………… 34,000
PER MINUTE…………………………………………… 2,000,000
PER HOUR………………………………………………. 121,000,000
PER DAY………………………………………………….. 3,000,000,000
Who is online?
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46% of daily
searchesare for
information onproducts
orservices
Who is buying online?
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Social Media
1 billion + users on Facebook
650,000,000 users on Twitter
300,000,000 LinkedIn Profiles
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How people look to buy• The Internet has forever fundamentally changed the way people find,
discover, share, connect and buy
• Most buyers begin their purchasing process online, even if they ultimately make the purchase either in person or over the phone
• 60% of the traditional sales process has disappeared because of the Internet (Source: Google and CEB The Digital Evolution in B2B Marketing )
• Customers are well educated on products and services well before they engage a seller
• Customers want control over the buying process. Selling has changed
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Old Marketing
o Website
o Brochure
o Company Centric
o Hope People Come
o Static
o Manual
New Marketing
o Web Asset
o Answers Questions
o Customer Centric
o Drives Visits
o Dynamic
o Automated
R e t h i n k i n g S a l e s
How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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R e a c h i n g Y o u r A u d i e n c e
How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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SalesHub
New Role of Websites New Role of your Seller
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• Clean Website
• Great Content (continuously produced)
• Social Media Presence
3 K e y s
How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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SalesHubOne Stop Shop
Development• Website development • Blog development• Social profile set up• CRM Set Up
Execution• SEO / technical
optimization• Blog writing, editing,
publishing• Linked In, Facebook and
Twitter sharing• Lead Nurturing & Lead
Generation • Tracking and accountability
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SalesHub
• We are a One Stop Shop. We Develop, Design and Build. We Manage, Create and Execute...Accountable
• Transform Your Website into a Web Asset• Drive Customers to Your Web Assets• Generate Key Messages and Content that answer Customer Questions
and Problems• It’s Our Job to Keep you on the Cutting Edge• SalesHub is your Virtual Sales Team automating the first 60% of the
sales process• All for about the cost of one sales person
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W h a t N o w ?
How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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• Free Offer
• Web Asset Audit for all attendees
• Email Heather Nairn-Rand to receive your free offer: [email protected]
F r e e W e b A s s e s s m e n t
How to Get New CustomersW I T H Y O U R W E B S I T E & S O C I A L M E D I A
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Thank YouC O N T A C T I N F O R M A T I O N
ON THE WEB
Matthew Cook
www.SalesHub.ca
@MattCookSales
Heather Nairn-Rand
[email protected]@hnairnrand