Webinar : How to Apply Design Thinking to Enable Innovation in Your Workplace
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Transcript of Webinar : How to Apply Design Thinking to Enable Innovation in Your Workplace
How to Apply Design Thinking to Enable Innovation in Your Workplace
September 23, 2015
Manisha PhadkeDesign Strategist I Trainer I Educator
Problem solvingAgile
Lean
Waterfall
DesignThinking
Approaches to Problem solving
Business Thinking
Pro
blem
Sol
utio
n
Pro
blem
Und
erst
and
Abductive reasoning
Inductive/Deductive reasoning
Idea
tepr
otot
ype
Design Thinking
Wicked Problems
beyond either/ or
Fuzzy product offerings
Getting to futuristic solutions
Win win for all stake holders
Sustainable, scalability product
User tested
Workplaces are clusters of skills and behaviors that are responsible for a certain task
Alterbehaviors
Workplaces are clusters of skills and behaviors that are responsible for a certain task
Everyone can think creatively
Everyone can alter mindsets
DESIGNTHINKING
What?
Why?
How?
DESIGNTHINKING
empathetic, intuitive and exploratory process
human-centered design
holistic perspective
Convergent & Divergent thinking
is an iterative process that leads to successful Futuristic Solutions
Co-creation with users
collaborative, solution-oriented approach
Divergent Convergent Divergen
tConvergent
DESIGNTHINKING Process
DESIGNTHINKING Process
DESIGNTHINKING Process
What is What if What vows what works
Design thinking beginners
Empathy research
Mindset Tools Frameworks
Abstract Concrete
Empathy research
Mindset Tools Frameworks
Abstract Concrete
• Childlike curiosity
• Understand by getting into their shoes
• Observe –don’t judge
• Ask the question ‘why’
Empathy research
Mindset Tools Frameworks
Abstract Concrete
• A day in the life of ..
• Video graphy
• Empathy interviews
• Ethnography
Empathy research
Mindset Tools Frameworks
Abstract Concrete
• Empathy maps
• Personas
• 2x2 matrixs
• Laddering up/down, hierarchy of needs
• Understand the time dimension – Journey map
Empathy framework
say
do
think
feel
Empathy framework
say
do
think
feel
Define the problem statement
• Is open ended
• Is always a action verb, no noun
• Setting a goal without stating the methods
• Refrain from too much Abstraction
Brainstorm
Mindset Structure pointers
• Should be structured and facilitated by experts
• Calm , open
• Synthesize
• Agile to spring from
• Focus through all intellect and experiences
• Non judgmental
Brainstorm
• Consists of four parts
• Understanding the problem statement
• Warming up
• Brainstorming
• Grouping of ideas
Mindset Structure pointers
• Should be structured and facilitated by experts
Brainstorm
Mindset Structure pointers
• Should be structured and facilitated by experts
• Go for many• Build on other’s ideas• Encourage wild ideas• Be visual• Headline• Defer judgment
Brainstorm
Grouping
• Deliverable
• Cluster ideas
• Segregate unrealistic ones for a later date
• Select those that can be prototyped as appropriate solutions to the problem defined
Practicing Design thinking
• To create a habit, one needs to consistent
• Successful idea cannot be the only ones rewarded
• Performance appraisals should be linked to learning from failures and pivoting
• Job Profiles should have cross functional tolerances
Design thinking enablers
Design thinking continued
• Failing early and economically
• Low fidelity prototyping
• Iteration with User feedback
• Hand’s on experience of Design Thinking
Design thinking opportunity
• 3 day workshop in Mumbai on 9-11 October 2015
Until Next Time..Stay connected…
Manisha PhadkeDesign Strategist I Trainer I Educator