Sucuri Webinar: Understand and Fix Google Blacklist Warnings
Webinar Fatigue - How to Fix It
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Transcript of Webinar Fatigue - How to Fix It
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Webinar Fatigue:How to Fix It
#webinarwakeup
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Webinar Fatigue
The dangers are real…..zzzzzzzzzzz
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Why webinars FAIL…and attendance drops
1. Too many invites
2. Same ol’, same ol’ content
3. Time commitment
4. Less registrations, less attendees
5. Less captivating, less leads
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Combating the Fatigue
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Content for leads, not just views
Chapter 1
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Topic Hook
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Content for leads, not just views
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Topic This is your hook
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Hook Helps determine where they are in the funnel
Content for leads, not just views
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Topic Hook
#webinarwakeup
Hook Helps determine where they are in the funnel
Funnel Stage Helps craft your messaging
Content for leads, not just views
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Topic Hook
#webinarwakeup
Hook Helps determine where they are in the funnel
Funnel Stage Helps craft your messaging
Follow-up Message Utilize content (and CTA) that’s
relevant to that stage
Content for leads, not just views
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Here’s how Scripted Webinars did it:
Webinars can be applied to any buyer stage:
Planning Content in
2014
How to Outsource Content
Effectively
Best Practices Using
Scripted’s Dashboard
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Awareness Research Evaluation
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An ‘equal opportunity’ form of content
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Value vs. Quantity: Pyramid of Written Content
Thought-leadershi
p
Long-form content
Newsworthy/trend content
Evergreen content
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Concise + Specific = Win/Win
Be as specific as possible!
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Quick Tip#1
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Communicate Across Departments
Let your sales team know what webinars are coming up!
Quick Tip #2
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Moving registrants to attendees
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Digestible Webinar Formats
Om N
om Nom
Chapter 2
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Rethink your template
Our attention span is shorter than his
(9 seconds)
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Rethink your template
90% of internet traffic is video content.
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Rethink your template
Average length watched of a single internet
video is 2.7 minutes.
90% of internet traffic is video content.
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Which is more ‘digestible’ ?
OR
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The Growler – 30 min format, followed by a twitter discussion for Q&A
or Google hangout
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The Growler
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The Growler – 30 min format, followed by a twitter discussion
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“Twitter Talks”Quick Tip #1
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The Vidinar ... Did I just make up a new marketing term??
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Name Your Own Format
The gateway drug to a video marketing strategy
Quick Tip #2
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Scripted’s Stats on Engagement
Average attendee rate: 34% % of attendees listening to entire live
webinar: 83% % of leads listening to entire recorded
webinar: 25% Open rate on thank you email to no shows:
31% Click rate after opening on those emails: 40%
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What THEY want to hear, not what YOU want to say.
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Crowdsourcing Webinar Content
Chapter 3
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6 ways to generate relevant content
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1.Twitter discussion - register a hashtag
Quick Tip #1
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6 ways to generate relevant content
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2. LinkedIn Group Discussion
Quick Tip #2-3
3. Blog Post
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6 ways to generate relevant content
#webinarwakeup
1.Twitter discussion - register a hashtag
2.LinkedIn group discussion
3.Blog post – ask a relevant question for them to engage with
4.FAQs on the website
Quick Tip #4
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6 ways to generate relevant content
#webinarwakeup
1.Twitter discussion - register a hashtag
2.LinkedIn group discussion
3.Blog post – ask a relevant question for them to engage with
4.FAQs on the website
5.Take advantage of other departments’ knowledge – especially customer care. They know what people want to know!
Quick Tip #5
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6 ways to generate relevant contentQuick Tip #6
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En
gag
e y
ou
r au
die
nce
& R
ew
ard
th
em
By c
reati
ng
a
poll a
nd
raffl
e
An
nou
nce w
inn
ers
in
a b
log
recap
, tw
itte
r, e
tc.
6. Polls & Raffles
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Promote to your channels because: It’s relevant It’s timely It’s thoughtful It’s not a sales pitch It could increase your live attendance
rates
Next steps…
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That’s called:
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Webinar Inception
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The gift that keeps on giving
Chapter 4
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Typically 84% of registrants don’t care if they
see the:
Consider this…
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Writing it out
WEB
INA
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Quick Tip #1
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Writing it outW
EB
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WEBINARS
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Archived Recordings
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Archived RecordingsNew Content
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Five webinars…or ONE?
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