Webinar: Enterprise Social-Collaboration Technology 101
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Transcript of Webinar: Enterprise Social-Collaboration Technology 101
Social-Collaboration Technology 101
Exposing the real weaknesses and strengths of Digital Workplace and Marketing Technologies
August 3, 2016
www.realstorygroup.com
Copyright © 2016 RSG. www.realstorygroup.com
RSG: A Different Kind of Analyst Firm
Analyze weaknesses and strengths of the tools....and vendors
Advise and mentor on successful technology selection
Benchmark your digital effectiveness
Copyright © 2016 RSG. www.realstorygroup.com
RSG Research Areas: Digital Workplace & Marketing Technologies
We are a buyer's advocate for enterprises looking to invest in digital transformation. We provide in-depth research analyzing weaknesses and strengths of technology and vendors.
Copyright © 2016 RSG. www.realstorygroup.com
Future Gazing
Virtual Reality Wearables / IoT
Robots / Machine Learning Artificial Intelligence / Translations
Image Sources: Microsoft, Apple, Pixabay, Skype
Copyright © 2016 RSG. www.realstorygroup.com
Agenda: Three Considerations
1. What is Social-Collaboration?
2. How do we connect leader and employee aspirations in a business context?
3. How can we measure how good we are at this?
Copyright © 2016 RSG. www.realstorygroup.com
A definition
col·lab·o·rate
“Work jointly on an activity toward a common goal…” net·work
“Connect with others outside the context of
a specific goal…”
Copyright © 2016 RSG. www.realstorygroup.com
The Social-Collaboration Gap
“We need to collaborate more”
“We need the right answers”
Exec Level: Aspirational
Staff-Level: Practical
Business Applications Close This Gap
Copyright © 2016 RSG. www.realstorygroup.com
Social-Collaboration Application Archetypes
� Communities
Info
rmal
/ U
nstr
uctu
red
F
orm
al /
Stru
ctur
ed
� Knowledgebase Management
� External Collaboration
� Project Collaboration
� Socializing Legacy Processes
� Innovation Support
� Expertise Location
� Enterprise Conversation
� Social Q & A
Collaboration-oriented Networking-oriented
� Adaptive Case Management
Copyright © 2016 RSG. www.realstorygroup.com
From Sites & Spaces to Products
� Communities
Info
rmal
/ U
nstr
uctu
red
F
orm
al /
Stru
ctur
ed
� Knowledgebase Management
� External Collaboration
� Socializing Legacy Processes
� Innovation Support
� Expertise Location
� Enterprise Conversation
� Social Q & A
Collaboration-oriented Networking-oriented
� Enterprise Networking
Make policies/procedures/manuals/guides findable
Share best practices
Deliver Answers
Socialize change
Connect people to knowledge An employee-centric Digital Workplace manages these applications as products
� Project Collaboration
Accelerate repeatable team efforts
Copyright © 2016 RSG. www.realstorygroup.com
SharePoint Social Collab Services: “Feature Complete”
Source: RSG Enterprise Collaboration Evaluations
Copyright © 2016 RSG. www.realstorygroup.com
SP Is Missing Key Business Applications
Source: RSG Enterprise Collaboration Evaluations
Copyright © 2016 RSG. www.realstorygroup.com
Not Just Picking on Microsoft
� Communities
Info
rmal
/ U
nstr
uctu
red
F
orm
al /
Stru
ctur
ed
� Knowledgebase Management
� External Collaboration
� Project Collaboration
� Socializing Legacy Processes
� Innovation Support
� Expertise Location
� Enterprise Conversation
� Social Q & A
Collaboration-oriented Networking-oriented
� Enterprise Networking
SharePoint IBM
Oracle
Copyright © 2016 RSG. www.realstorygroup.com
Collaboration / Social Software – Use Case Maturity
Source: RSG Social-Collaboration Survey 2016
57%
56%
46%
46%
43%
30%
28%
28%
26%
26%
25%
ProjectCollabora6on
TeamCommunica6on
KnowledgebaseManagement
Communi6esofPrac6ce
SimpleWorkplaceForms
Innova6on/IdeaManagement
EnterpriseConversa6on
ExternalCollabora6on
SocialQ&A
SocializeLegacyProcesses
ExpertLocator
Social use cases are less mature compared to traditional collaboration use cases
Copyright © 2016 RSG. www.realstorygroup.com
Collaboration / Social Software – Key Themes
Source: RSG Social-Collaboration Survey 2016
55%
43% 41%
57%
46% 46%
ProjectCollabora6on KnowledgebaseManagement Communi6esofPrac6ce
2014 2016
Use Case Maturity: 2014 vs. 2016
Copyright © 2016 RSG. www.realstorygroup.com
RealStoryGroup.com/RealScore
Score Your Social-Collab Effectiveness
Copyright © 2016 RSG. www.realstorygroup.com
RealScore for Acme
The trains are running, but the tracks are in serious need of repair... 37
Organizational Development: 7 / 25 Business Capabilities: 7 / 20 Systems: 8 / 15
Your Results Compared Total Possible: 60
Your Raw Score: 22
Organizational Development Business Capabilities Systems
Copyright © 2016 RSG. www.realstorygroup.com
Your Results Compared Continued
Total Possible: 60
Your Raw Score: 22
Manufacturing Industry Average: 32.3
Cross-Industry Average: 35.5
Organizational Development Business Capabilities Systems
Acme Results….
Copyright © 2016 RSG. www.realstorygroup.com
Organizational Development by Metric • Tangibles and Intangibles such as organizational resources, processes, and structures
Analytics & Optimization
Community Management
Total Possible: 25 Your Score: 7 Industry Average: 13.3 Cross-Industry Avg: 14.6
Culture and Alignment
Governance & Program Management
Staffing & Resources
Manufacturing
RealScore: Organizational Development
Copyright © 2016 RSG. www.realstorygroup.com
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