Webinar driving traffic through fb app [read-only]
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Transcript of Webinar driving traffic through fb app [read-only]
Driving Trafficusing
Open Graph Apps
A non-technical introduction to atechnical subject
Driving Trafficusing
Open Graph Apps
A non-technical introduction to atechnical subject
Agenda
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
Traffic for Platforms
• Socialcam’s traffic from FB jumped from 2Mactive users to 40M active users in 2 weeksflat– Viddy, Socialcam’s competitor, grew from 8M
to 36M during the same period.• Pinterest’s traffic from Facebook peaked at
14M monthly active users in March 2012.
InspirationInspiration
• Socialcam’s traffic from FB jumped from 2Mactive users to 40M active users in 2 weeksflat– Viddy, Socialcam’s competitor, grew from 8M
to 36M during the same period.• Pinterest’s traffic from Facebook peaked at
14M monthly active users in March 2012.
Sources: http://dthin.gs/KsEaPG http://vrge.co/KWpIzo http://bit.ly/SoLVJa
A few more Traffic Examples
• Howzat Cricket has close to 1M monthlyactive users from Facebook.
• Budweiser’s Paint Your Face Application wasused by 2.7M people during World CupSoccer 2010.
InspirationInspiration
• Howzat Cricket has close to 1M monthlyactive users from Facebook.
• Budweiser’s Paint Your Face Application wasused by 2.7M people during World CupSoccer 2010.
Sources: http://bit.ly/dKJPWL
Who Am I?
• A techie for last 14 years.• Was part of architecture team at
Yahoo! Community Platforms.• Built a Social Networking Platform
from scratch.• Handle the intersection of Marketing &
Technology at DigitalVidya.• Id is manasgarg on Twitter, Facebook &
LinkedIn.
InspirationInspiration
• A techie for last 14 years.• Was part of architecture team at
Yahoo! Community Platforms.• Built a Social Networking Platform
from scratch.• Handle the intersection of Marketing &
Technology at DigitalVidya.• Id is manasgarg on Twitter, Facebook &
LinkedIn.
Agenda
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
Parts of a Facebook ApplicationMoving PartsMoving Parts
Profile onFacebookProfile onFacebook
Code on YourServer
Code on YourServer
How People Interact with Your App?
FacebookFacebook
Moving PartsMoving Parts
Proxy Page Tab
App Canvas
Agenda
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
Rule #1 of Publishing Activity
Don’t make a person look stupid in front ofhis/her peers.
Don’t make a person look stupid in front ofhis/her peers.
Rule #2 of Publishing Activity
Provide a Compelling Reason for ActivityViewers to Click on the Activity.
Provide a Compelling Reason for ActivityViewers to Click on the Activity.
Agenda
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course
• Inspiration – Why you should listen to me• Moving Parts of a Facebook Application• Building the Viral Loop• Peace, Happiness; and Traffic, of course