POST 2012 ELECTION DAY REPORT Self Advocates Becoming Empowered (SABE)
Webinar Deck: Five Steps to Becoming an Empowered Marketer
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Transcript of Webinar Deck: Five Steps to Becoming an Empowered Marketer
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Five Steps to Becoming an Empowered Marketer
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Market overview– Website revenue belongs to everyone
Introducing Ensighten Inform– A new way to understand website health
Key use cases– How enterprise brands are improving website performance,
uptime, and critical functionality
Today’s Agenda
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Website Revenue Belongs to Everyone
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Marketing and IT Are Two Sides of the Same Coin
• Website functionality
• Mobile experiences
• UX• Performance• Optimization• Critical buy flows• Uptime• Etc.
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Revenue Loss Is Everyone’s Problem
your webpage
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Performance Considerations
Source: Kissmetrics
People don’t have patience for digital
experiences that are slow.
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What Happens During a Site Outage?
The cost? $5,600 per minute of downtime and
devastating impact on customer loyalty.
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The Impact of Good vs. Bad ExperiencesGood Experiences Win Bad Experiences Lose
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Reaching Across the Marketing/IT Divide
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Mature Organizations Are Empowered Across Teams
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Introducing Ensighten Inform
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Key Benefits
Unify all tests under one platformLower the technical barriers to testingGive marketers insight into tag deployment metrics
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Page Testing
Page TestingExample: Marketer wants to ensure Google Analytics is running across browsers and operating systems
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Performance TestingExample: Marketer is making changes and needs to understand impact on performance.
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Critical Path TestingExample: Marketer wants make sure user registration flow functions correctly.
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Availability Timeline
August 2014 September 2014 Q4 2014
Limited Release Program
General Availability Seamless Workflows
• 15 enterprise participants providing feedback
• Standard package of Ensighten Inform included with Ensighten Manage
Stay tuned…
A taste into the future:•Streamline creation of Inform tests•Better notification of results•Improvement of data quality
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How Customers Use Inform to Improve Their Website
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Use Case #1: Ensighten Bootstrap Confirmation
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Use Case #2: Deployment Verification
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Use Case #3: Site Monitoring
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Use Case #4: Registration Flow Checker
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Use Case #5: Performance Testing
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Questions?
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Thank You & Meet Ensighten
www.ensighten.com @ensighten company/ensighten /ensighten www.linkedin.com/company/ensighten
Omni-channel data and tag management
https://www.ensighten.com/platform/inform
Web
Social
Discuss
Learn More
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Thank You