August 2008 WATCH YOUR STEP! CONSTRUCTION PROJECTS UNDERWAY!
[Webinar August 2012] Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
Transcript of [Webinar August 2012] Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
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Christmas in AugustA Step by Step Guide to Improving
Your Holiday Profits
Ethan Giffin, CEOGroove Commerce
August 2012
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August 2012 2
OUR HOST & PANELIST
Ethan GiffinCEO
Groove Commerce
Panelist
Mack McGeeVP Sales & Marketing
Groove Commerce
Host
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3August 2012
ABOUT GROOVE COMMERCE
Our goal is to bridge the gap between marketing and technology and deliver a user-friendly, high converting product to each one of our clients.
Services include:• eCommerce Website Design
• Magento Development & Integration
• Inbound Marketing Services
• Social Media Marketing
• Pay Per Click Management
• Search Engine Optimization
• eMail Marketing
• eCommerce Site Analysis
• Conversion Consulting
2400 Boston Street, Suite 320, Baltimore, Maryland 21224
www.groovecommerce.com800.564.9826@GrooveCommerce
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• Tis the Season for Revenue
• 4 ½ Months to Go…
• 13 Tips to Engage Holiday Shoppers
• Going Super Tactical
• Super Straight Forward
• Plenty of Question & Answer Time!
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TODAY’S AGENDA
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Poll #1
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Tip #1 Plan, Plan Plan…
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THE BUILDING BLOCKS!
Click icon to add picture
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• Rare by Small to Medium eTailers• Break Down by Month• What to Schedule?
o Site/Homepage Updateso Banner Swapso Emailo Facebooko Twittero Product Updates
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SCHEDULING & PLANNING
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Tip #2Grow Your List
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WELCOME EMAIL SERIES
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DON’T ALWAYS GIVE A DISCOUNT
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Poll #2
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Tip #3Increase YourLikes & Wants
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FACEBOOK TIMELINE
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FACEBOOK LIKE CONTEST
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LIKE FOR A DISCOUNT
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Tip #4Gift Guides
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HOLIDAY GIFT GUIDES
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AMAZING BLOG CONTENT
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SHOW BY PRICE
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Tip #5Got Pinterest?
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PINTEREST WISHLIST CONTEST
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PINTEREST WISHLIST CONTEST
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PINTEREST WISHLIST CONTEST
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Tip #6Winterize Your Theme
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WRAP IT IN BOWS
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SHOW YOUR RED & GREEN
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Tip #7Clear Timelines
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• Clearly Show Shipping Deadlines
• Offer Flat Rate Shipping
• Clear Explanation on Returns
• Increase Returns Timeframe
• Add Additional Hours for Customer Service- Phone- Live Chat
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KEEP IT SIMPLE
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
SHOW A CLEAR SHIPPING TIMELINE
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Tip #8Site Speed
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SITE SPEED / PERFORMANCE
1. Check Your Site with Pingdom & YSlow
2. Directly Affects Conversion Rate
3. Lowers Adwords Quality Score
4. Limits Ability to Diagnose Errors
5. Panda…
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• Monitor Your Site- - New Relic- - Don’t just ping…
• Review Transaction Levels
• Look for 404’s- Webmaster Tools
• Decrease Load Time- Fooman Speedster
• Add Additional Servers
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SITE SPEED / PERFORMANCE
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Tip #9eMail Early & Often
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
SEND 2-4X AT PEAK
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SEND 2-4X AT PEAK
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SEND 2-4X AT PEAK
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Tip #10Don’t Forget to Merchandise
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
OFFER PHYSICAL GIFT CARDS
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USE BUNDLES TO CREATE GIFT SETS
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Tip #11Pretty Paper
Pretty Ribbons
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LIKE WILLIE SINGS…
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August 2012 Webinar | Christmas in August: A Step by Step Guide to Improving Your Holiday Profits
OFFER GIFT WRAPPING & MESSAGE
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MAKE IT MEMORABLE…
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Tip #12Don’t Let Them
Walk Away
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CART ABANDONMENT FOLLOWUP
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PRODUCT RETARGETING
• Product Page • Ad Network
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Tip #13Follow Up…
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POST PURCHASE FOLLOW UP
1. Send Review Emails
2. Awesome User Generated Content!
3. Panda Killer…
4. Don’t Use Power Reviews Express
5. Visitors expect between 3-7 reviews per product
6. Cross Sell Items
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• Set a Holiday Schedule
• Take Away 3 or 4 Items
• Execute!
• Make More Revenue
• Hire Groove with Said Revenue
• Just Kidding…
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YOUR NEXT STEPS
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Poll #3
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THANK YOU!
Questions? [email protected]
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