Mobile Friendly Algorithm Update

April 2, 2015

What is it?● Google announced that

on 4/21 it will update its algorithm to give preference to mobile pages on mobile devices

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Google Webmaster Central Blog2/26/2015

Will your client be impacted?● The assumption is that any

rankings you have on a mobile device from a non “mobile-friendly” page will go down or be lost.

● Ways to check mobile friendliness○ Webmaster tools○ Google mobile friendly tool

How do I know if I have mobile rankings?● Check Google analytics to

look at traffic referred by Google from mobile

Build a Custom Segment

Step 1 Step 2Step 3

Quantify potential lost traffic

Further diagnosis● Use chrome “inspect

element” to test pages for mobile-friendliness

Choices for mobile websitesResponsive or mobile only website?

What can I do before 4/21?1. If on a CMS, check to see if there is an

updated version of theme that is now responsive

2. If on a CMS, select and launch new theme that is mobile responsive

3. If on a CMS, select a mobile site plugin that creates a site

4. Select third party mobile solution like Dudamobile

Other resources

CMS Resource

WordPress https://wordpress.org/plugins/search.php?type=term&q=mobile

Joomla http://extensions.joomla.org/category/mobile

Drupal Version 7: https://www.drupal.org/documentation/mobileVersion 8: https://groups.drupal.org/mobile/drupal-8

Other News● Press Team Contact

○ Press Releases moving to scheduling app○ Send multiple reminders to schedule

■ Day 1■ Day 3■ Day 5

○ If the task is still assigned to UNASSIGNED on Day 14, then it will be re-purposed into Featured News. The next month the process will start over.

● Business Quotes will be moved to redirect○ If client wants business quote, they will opt-in and our team will call

as they do today.