Yoast SEO search engine optimization of individual blog posts
Webinar: Advanced Tips for Using Yoast SEO
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#wpewebinar January 18, 2017 #wpewebinar
Transcript of Webinar: Advanced Tips for Using Yoast SEO
#wpewebinar
TITLE 1
January 18, 2017
#wpewebinar
#wpewebinar
Month XX, 2016
DIVIDER 1
Poll #1
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TITLE + CONTENT: IMAGE ON RIGHT
CROP IMAGE TO GRAY BOX
We’ll answer as many questions as we can after the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after the webinar
Use the “Questions” pane throughout the webinar
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AGENDA: TWO COLUMN
WHAT YOU’LL LEARN:
● Why Yoast?
● Hidden features: what Yoast does automatically
● Improve your posts using SEO and readability analysis
● How to use Google Search Console integration
● Q&A
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PHOTO WITH LEFT SIDEBAR
CEO and Founder, Yoast@jdevalk of @yoast
Joost de Valk
INTRODUCING TODAY’S EXPERT
● Has 4 children
● Loves LEGO (even has a holiday family LEGO
building day at the office)
● Coaches his daughter’s field hockey team
● Reads fantasy books - a lot
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Month XX, 2016
DIVIDER 1
Why Choose Yoast?
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TITLE + CONTENT: SIX BOXES
Downloads
38 million
Websites Currently Using
6.2 million
Why Yoast?User Ratings
4.7 of 5 stars(8k people)
On WP Engine
Over 70k sites
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TITLE 1
January 18, 2016
#wpewebinar
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AGENDA: TWO COLUMN
HIDDEN FEATURES OF YOAST SEO
● rel=canonical
● rel=next / rel=prev
● meta robots based on description
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AGENDA: TWO COLUMN
IMPROVE YOUR POSTS SEO USING READABILITY
● Use readability tests (in German too)
● SEO tests
● The temptation of the green bullet
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AGENDA: TWO COLUMN
HOW TO USE THE GOOGLE SEARCH CONSOLE INTEGRATION
● Find errors
● Fix them with the SEO Premium redirects
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HIGHLIGHTED TEXT
BUY YOAST SEO PREMIUM
RESOURCES
YOAST SEO BLOG
WHITE PAPER: HOW TO OPTIMIZE YOUR IMAGES FOR BETTER SEO
RECORDED WEBINAR: ON-PAGE SEO TIPS & TRICKS
YOAST KNOWLEDGE BASE
Save the date: WordPress Best Practice for AMP April 12 - 1 pm CST, 2 pm EST, 11 am PST, 7 pm UTC/GMT
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IMAC MOCKUP SLIDE
CROP IMAGE TO GRAY BOX
NEXT UP...
Register Now:http://wpeng.in/ state-of-wp
Wednesday, Feb 111:00 a.m. CST,12:00 p.m. EST, 9:00 a.m. PST, 5:00 p.m. UTC/GMT
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Month XX, 2016
DIVIDER 1
HELP US IMPROVE
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Month XX, 2016
CLOSING 1
THANK YOU#wpewebinar
@wpengine
@jdevalk / @yoast
