Webinar 7 may 15 - york technion
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INTERNATIONAL Problems Analysis York – Technion Webinar May 15
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Transcript of Webinar 7 may 15 - york technion
INTERNATIONAL
Problems Analysis
York – Technion Webinar
May 15
May 15
A bit about your host…
Entrepreneur and mentor, Lean Startup evangelist.
BizTEC Next co-founder - the Technion led Israeli academia entrepreneurship acceleration program (Chief Mentor)
Supervisor for Technion International Startup MBA program - internships, Tel-Aviv.
Mentor at startups events like Lean Startup Machine, Startup Weekend and 3-Day Startup.
Mentor at accelerators and startups
Worked for Amdocs, Elbit and startups.
Presented at leading international events.
Co-Founder of SUN – Start-Up North– entrepreneurship community and acceleration programs.
May 15
The York-Technion Program
Goal: provide an educational experience based on the Israeli innovation eco-system
May 15
The ingredients
Enjoy!
Lectures
Workshops
Visit the eco-system
Meet entrepreneurs and students
Visit Israel sites and cities
May 15
Innovation?
Idea?
Invention?
Take an idea for a new service, product or a business model – bring it to market
<
May 15
Why innovate?
Creation – joy
Competitiveness – a proof for myself and others
Can’t help it, self fulfillment
Change the world, fix it (Tikun Olam)
Make life betterFix a bad evilEnable
continuation of something good
May 15
Startups need to start somewhere…
Problems
May 15
“Voices” to help find problems
My inner voice – e.g., by products and processes observation
Customers and users
Experts and value chain members
Team members
May 15
Huston, I think we have a problem here…
I see a problemOthers (solution
providers) do not see it as I do
I think there are people who care
about it
It’s a “real” problem
Problem deep dive
Opportunity?
May 15
Motivation?
Not money, but impact!
May 15
What do I really LOVE doing?What are my relevant capabilities?
I LoveI’m
Capable
Knowledge, understanding
Personal suffer
Connections, reputation
Desire, commitment
May 15
Customer and problem understanding
so what?
so what?
so what?
why?why?why? Problem
Causes Root Cause Analysis Impacts
5 Whys
May 15
Initial Competitive analysisWhat is the gap in the market? Where does the current alternatives fall short?
so what?
so what?
so what?why?why?why?
Where does THIS solution
fall short?Alternative1
Where does THIS solution
fall short?Alternative2so
what?so
what?so
what?why?why?why?
Where does THIS solution
fall short?Alternative3so
what?so
what?so
what?why?why?why?
May 15
VisualTau (Sequoia backed)
• Founded 2007
• Sold to Autodesk 2009
Visual Tao develops SaaS technologies that enable users to collaborate while editing 2D and 3D CAD and geospatial data from every internet enabled machine.
Appendix
Problem/Idea skeleton
May 15
Problem Definition SkeletonTechnion 2015 International Experience Program
Student Name:
Faculty:
Problem/Idea domains – users/customers industry
Technology (mobile app? A robot?...)
Idea Name:
May 15
The Customer
• Define customers and users segments
May 15
The “Job” the customer wants to get done• Define this job for each customer or user segment
May 15
The Problem
• Describe the problem(s) or challenges the customer and user is having today while trying to get the job done
May 15
Example - Scenario
• Provide an example of a scenario where the problem is present
May 15
Problem – Root Cause Analysis
• Why is solving this problem really important?
May 15
Problem Impact
• Why is solving this problem really important?
May 15
Solution (brief idea, concept)
and Final Comments
May 15
Additional Comments
Thanks
May 15
