Webhook Use Cases. Webhooks: What it is and how it works Webhooks allow you to collect information...
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Transcript of Webhook Use Cases. Webhooks: What it is and how it works Webhooks allow you to collect information...
Webhook Use Cases
Webhooks: What it is and how it works
Webhooks allow you to collect information about events as they happen in real-time
Helps plan subsequent actions immediately
Supported Events Delivered Dropped Invalid Bounced Opened Clicked Unsubscribed Abuse
Webhooks are pretty amazing, it helps in keeping subscriber’s activity data in sync with Enterprise system.
Website activity
Internal Apps(Back-end)
1. Via Javascript code – like Google Analytics
1. Via SMTP or Falconide’s API
2. Delivery
3. Delivered/Open/Other events
4. Real time updates over HTTP(s) URL
Third Party Apps
Webhooks
Use Cases
Case 1: CRM/SAP/LMS Integration
Website activity
1. Via Javascript code – like
Google Analytics
Webhooks
3. User actions(Open/Clicks)
CRM/SAP/LMS
4. Real time forwarding
2. Delivery
5. Forwarded to sales/call centers
Real time lead forwarding to Enterprise CRM/SAP/LeadManagement System
Benefits Helps reduces lead response
time
No manual intervention
Scenariosa. User clicked an abandon cart
email but did not transact in the next 2hours.
b. User clicked on a cross promotion banner in a transactional email – gets a triggered call immediately.
MIT study shows that leads convert 22 times more often when they are contacted within the first five minutes of making an inquiry.
Case 2: Real Time Bounce Notification
Webhooks
3. If email Id is correct-Send “Thank You” email
1. User fills the form
4. If email Id is incorrect-Notification for Bounce via SMS or Voice
Landing page
Remove junk leads right at the time of Lead capturing and thus helps capturing verified email Ids.
Scenarios
a. If the Welcome email gets bounced send an SMS to the user asking for the correct email id.
b. If Password reminder email gets bounced, then send an SMS to the user with the details.
2. Trigger
Lead Management System
OPEN CLICK
3. REAL TIME
OPEN
4. Reminder 4. Thank You
Case 3: Marketing Automation
Webhooks
CLICK
2. User actions (opens/clicks)
1. Email Delivery based on user activity on website
Over VoiceOver Email
Create your own marketing automation campaign based on the real time reports.
Create automated marketing campaigns
Use multiple mediums to reach out to the Leads
Scenarios
a. An E-commerce portal sending a recommendation emails of products based on the type of email open or image clicked.
b. Falconide sends an abandon cart email and the moment users opens the email “Webhooks” triggers an SMS with the coupon code.
Thank You