WebCongress Bogotá 2013 / Cindy Krum- Mobile Moxie

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El Futuro del Mobile por: Cindy Krum, MobileMoxie WebCongress Bogotá, 2013
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Transcript of WebCongress Bogotá 2013 / Cindy Krum- Mobile Moxie

Page 1: WebCongress Bogotá 2013 / Cindy Krum- Mobile Moxie

El Futuro del Mobile

por: Cindy Krum, MobileMoxie

WebCongress Bogotá, 2013

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Experiencia

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Qué es Mobile?

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Dime AlgoQue Yo No Sepa!

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No es sólo Mobile

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Internet de las Cosas

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Internet de las Cosas

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BIG Data para Marketing

Big Data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

• Deep CRM for Micro-Targeting• Active Social Participation & Data Mining• Rules-Based Marketing Optimization• Predictive Analysis & Algorithm Development

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Datos = “Plata” $

• Data will have monetize-able value in the company market value assessment (New Asset Class)• Reuse• Merging• 2’frs

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Ejemplos

Fitness Wearables In-Store Sales

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Ejemplos

Construcción / Seguridad Vial City Signage

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El Problema es el Acceso

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Dónde Encontrar Datos Gratis

Paises/Gobiernos• World Bank – 100’s of social

& economic indicators• US- Obama’s Federal

Memorandum www.Data.gov 450,000 across 172 federal agencies

• UK – Open Data Institute (Co-directed by Tim Berners-Lee)

• EU Open Data Initiatives• Australia, Kenya, Brazil, Chili

– All have Open Data strategies

Grupos Privados

• Code for America (US)• National Weather Service

(US)• The Sunlight Foundation

(US)• The Open Knowledge

Foundation (UK)

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Otros Recursos de Datos

• Import.io - Let people sell the data they have like eBay for Data

• Factual - Compiles DataSets• Windows Azure - Curated Data Sets Ready for Excel Import• DataMarket (Data Auctions From Iceland)• Free Data Sets from UN, WorldBank, EuroStat• Resells Data from Market Research Firms

• APIogee – makes your data available in an API

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Nuevas Prioridades

• Joining Off-Line & On-Line• Seamless Cross-Device Integration of Services• Collecting all the Data You Can, Even if You

Don’t have a Plan for it Yet• Thinking Ways to Use On-Demand & Instant

Gratification Data

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www.MobileMoxie.com

Cindy KrumCEO & Founder

[email protected]

IM/Skype/Twitter: Suzzicks

720-231-7277

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