Webcasting in Germany Miriam A. Smith, Associate Professor San Francisco State University Miriam A....
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Transcript of Webcasting in Germany Miriam A. Smith, Associate Professor San Francisco State University Miriam A....
Webcasting in GermanyWebcasting in Germany
Miriam A. Smith, Associate Professor
San Francisco State University
Miriam A. Smith, Associate Professor
San Francisco State University
GermanyGermany
Population: 82,431,390 #14
Land Area: 357.021 square miles
Economy: $2.362 trillion Per Capita: $28,700
Median Age: 42.16 Life Expectancy: 78.65
Population: 82,431,390 #14
Land Area: 357.021 square miles
Economy: $2.362 trillion Per Capita: $28,700
Median Age: 42.16 Life Expectancy: 78.65
TV: 373 broadcast stations Radio: 787 FM, 51 AM
Internet hosts: 2,686,119 (2004)
Internet users: 39 million (2003)
.de -- 9,153,059
54.35 main telephone lines 64.8 mobile phone lines
TV: 373 broadcast stations Radio: 787 FM, 51 AM
Internet hosts: 2,686,119 (2004)
Internet users: 39 million (2003)
.de -- 9,153,059
54.35 main telephone lines 64.8 mobile phone lines
Top German Web SitesSearch Engines, Portals, Community NetworksTop German Web SitesSearch Engines, Portals, Community Networks
T-Online 34.2% Google 34.1% MSN 29.5% Web.de 19.7% Yahoo! 15.0% freenet.de 13.8% AOL 13.4%
T-Online 34.2% Google 34.1% MSN 29.5% Web.de 19.7% Yahoo! 15.0% freenet.de 13.8% AOL 13.4%
Sample Video OfferingsSample Video Offerings
3sat News & Talk Bloomberg TV Business Talk Deutscher Bundestag News Euronews News Tagesschau News Viva TV Rock Music ZDF News & Talk
3sat News & Talk Bloomberg TV Business Talk Deutscher Bundestag News Euronews News Tagesschau News Viva TV Rock Music ZDF News & Talk
Webcasting Loves BroadbandWebcasting Loves Broadband
Broadband penetration in Germany lower that one would expect.
8.1% (Deutsche Bank) 12% (Bitkom)
33.3% -- ISDN 8.0% -- DSL 0.1% -- cable Internet
Broadband penetration in Germany lower that one would expect.
8.1% (Deutsche Bank) 12% (Bitkom)
33.3% -- ISDN 8.0% -- DSL 0.1% -- cable Internet
Broadband OutlookBroadband Outlook
Slower than many
2004, 2nd quarter -- 10 to 15% growth, other large European countries
Germany -- 1%
New ad campaign effective in increasing demand
Slower than many
2004, 2nd quarter -- 10 to 15% growth, other large European countries
Germany -- 1%
New ad campaign effective in increasing demand
Good news . . . Good news . . .
Infrastructure good 9 out of 10 phone connections are suited for
DSL Weak point -- usage and applications
ISDN very successful Biggest Internet use is e-mail
Infrastructure good 9 out of 10 phone connections are suited for
DSL Weak point -- usage and applications
ISDN very successful Biggest Internet use is e-mail
However,However,
Competition limited
Cable Internet -- almost non-existent Must get broadband through phone line
Deutsche Telekom -- 90% of market
Competition limited
Cable Internet -- almost non-existent Must get broadband through phone line
Deutsche Telekom -- 90% of market
Legal MattersLegal Matters
Recent shift in calculating artist performance royalties for Internet radio
Shift from a flat fee to a per usage fee
300 Euros to 500 Euros per year Plus a per track fee
25 audio streams -- 15 songs per hour 270 Euros per month
Recent shift in calculating artist performance royalties for Internet radio
Shift from a flat fee to a per usage fee
300 Euros to 500 Euros per year Plus a per track fee
25 audio streams -- 15 songs per hour 270 Euros per month
Also must take technical measures to prevent recording
Also must take technical measures to prevent recording
What Sets DW-World Apart?What Sets DW-World Apart?
audio and video on demandGerman and international viewpoints independence in selection of news storiesemployees from 70 different nations the only Amharic uncensored news
servicemultimedia German courses the opportunity to foster international
dialogue through interactivity
audio and video on demandGerman and international viewpoints independence in selection of news storiesemployees from 70 different nations the only Amharic uncensored news
servicemultimedia German courses the opportunity to foster international
dialogue through interactivity
DW-World StrategyDW-World Strategy
Market Research Target Group Find Your Niche
Market Research Target Group Find Your Niche