PROPRIETARY – do not copy or distribute. 2

• Vision:– to provide the service for computing that connects every member of an

enterprise in real-time, all the time, to enterprise systems, business processes, and each other.

• Market opportunity:– To radically simplify the sale, delivery and usability of high value,

personalized corporate data and business processes to mobile enterprise workers.

Webalo

Mobile Enterprise Opportunity

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

3

● Billions of dollars invested in enterprise Billions of dollars invested in enterprise applicationsapplications

● Over 30m enterprise smartphones deployedOver 30m enterprise smartphones deployed

No easy way to connect themNo easy way to connect them

PROPRIETARY – do not copy or distribute. 4

Successful mobile applications are about having it my wayEmail, Calendar, Contacts really work because they’re about “Me”

The Mobile Executive

The Mobile Executive

• Connected:– Email, contacts, calendar

• Informed:– KPIs, Business Intelligence, Reports

• Empowered:– Enterprise applications

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

5

Informed & Empowered

• Requires access to a vast range of enterprise applications & data sources

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

6

The Mobile Executive

• Enterprise Applications– Internal/External– Built/Bought– New/Legacy

• Reports• Intranet

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

7

Mobile Applications

• Buy them?– Mobile - Enterprise Applications– Mobile - Reporting– Mobile - Intranet

• Challenges– Multiple apps on device– Too many general features/not enough of my features– Stand-alone– User complexity– Lots of customization needed

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

8

Mobile Applications

• Build them?– Resource– Tools– Complexity– Time– Cost– Relevance

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

9

PROPRIETARY – do not copy or distribute. 10

• A service that takes the applications and data you already have and enables you to quickly and easily mobilize their key business processes and tasks– Personalized apps

• My tasks, my business processes, my activities, my reports

– No programming required• Wizard based development environment

– Dynamic adaptation• Automatically adapts mobile deployment to enterprise changes

– Low TCO• Low up front cost

• User based subscription model

– Device independence• Whatever mobile device the user is using

Very: Fast – Low cost – Easy – Relevant

Webalo Mobile DashboardWebalo Mobile Dashboard

Positioning

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

11

Middleware Toolkit Solutions•Large Up-front Investment•High Marginal Cost•Inflexible and Fragile•Compromised Usability

What You Want

High Marginal Cost

ISV Solutions•Single-application Silos•One-size-fits-all Interface•Bad Economics for Vendor Inadequate Vendor Support•Compromised Usability

Low Marginal Cost

Needs Not Met

Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

12

• Radically simplifies the delivery and usability of high value corporate data and business processes for your mobile workforce.– Mobilizes the applications and data you already have– Gives your users only what they need– It’s a simple, low cost, service - in-house or hosted

100 times faster than traditional enterprise to mobile alternatives

13Webalo, Inc.PROPRIETARY – DO NOT COPY OR DISTRIBUTE.

FOR MORE INFORMATION VISITwww.berryFORMS.com/Webalo