WEB TO WOWCreating Cohesive Shopping Experiences from Website to In-Store

Martin Roberts Design

Martin Roberts’

WHYMartin Roberts Design

The In-Store Experience Matters

LIMITINGMartin Roberts Design

E-Commerce

WANT MOREFROM THE SHOPPING EXPERIENCE

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MERGE ON-LINEMartin Roberts Design

& Real-World Experience

CARMAXMartin Roberts Design

On-Line Experience

CARMAX

Martin Roberts Design

In-Store Experience

‣ Organized by vehicle type

‣ Prices are listed on the vehicle

‣ Can browse for cars or ask for assistance

‣ Can look ahead online at the car you want to purchase in-store

APPLEMartin Roberts Design

On-Line Experience

APPLE

Martin Roberts Design

In-Store Experience

‣ Organized by product and function

‣ Knowledge sharing

‣ Fundamental commitment to user experience

‣ Innovative and seamless products

‣ Apple store app for self checkout

COMMUNITYMartin Roberts Design

KNOWLEDGESHARING

Martin Roberts Design

‣ The ability to add insight and knowledge to the experience

‣ Spending time to hire the right people

‣ Giving them amble training

‣ Empowering them to share what they know

MOBILETEASERS

Martin Roberts Design

‣ Ads drive the interested to the store

‣ Make in store experiences smoother

‣ Mobile reminders

‣ Merge in store, online, and mobile worlds

THE STOREMartin Roberts Design

As The Ultimate Advertisement

Abercrombie & Fitch Williams-Senoma Juicy Couture

BRAND THE MANUFACTURER

Martin Roberts Design

A Brand Is An Experience

VIDEO WALLMartin Roberts Design

Dynamic Media Installation

LED LIGHTINGMartin Roberts Design

Create An Ambiance

MEDIA MESHMartin Roberts Design

Let The Architecture Become A Billboard

KINETIC TILEMartin Roberts Design

The Floor Becomes A Canvas

Martin Roberts Design

Light Up The Night... & The Day

ILLUMINATED FAÇADE

EMBRACEMartin Roberts Design

The Smart & Savvy Consumer

MEET THE CONSUMER

Martin Roberts Design

ENGAGETHE CUSTOMER

Martin Roberts Design

Instead of focusing on traditional theme-based layouts, graphic banners, and even digital signage, retailers should leverage new technologies like Kinect, sensors, and transparent displays to engage customers.

Real ROI comes from the net effect on the customer experience. The interaction should help them understand your product better. Or it should provide personalization or a helpful utility that makes their experience in the store better.

REDEFINE POSMartin Roberts Design

Martin Roberts Design

Chief Technology Officer & Chief Marketing Officer A UNIFIED EFFORT

FUTURE PROOFMartin Roberts Design

Your Brand

TRAFFIC MONITORING

Martin Roberts Design

On-Site & Online

WEB TO WOW

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‣ The in store experience matters

‣ 3 factors—driving the importance of the modern in-store brand experience

‣ 5 key factors—successful in-store experiences in today’s market

‣ Lighting, graphics & signage tips/ideas

‣ Tips for integrating web technologies into retail spaces

‣ New ways to monitor traffic