Web2.0 Wowfor State
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Web 2.0? Wow! Presented by Stephanie Zimmerman Training Coordinator Library System of Lancaster County
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Presentation done for workshops across the state of Pennsylvania for Commonwealth Libraries in spring 2008
Transcript of Web2.0 Wowfor State
Web 2.0?Wow!
Presented byStephanie ZimmermanTraining Coordinator
Library System of Lancaster County
Web 2.0?You mean
there’s more than
one?
Web 2.0?When did theystart giving itnumbers?!!
Web 2.0?Wow!!!
Today’s presentationToday’s presentation
• What is Web 2.0?• What are some of the most relevant
implementations of Web 2.0 technology for libraries?
• Ok, so now what?
So, what is Web 2.0?
…I think Web 2.0 is…a piece of jargon, nobody even knows what it means.
Sir Tim Berners-Lee, creator of the Web
Web 2.0 is an attitude, not a technology.-Ian Davis
Three characteristics of Web 2.0Three characteristics of Web 2.0
• Rich user interface• The Web as a platform• Users create value
Rich user interfaceRich user interface
A rich user interface will• Adapt to the user to help the user achieve his or
her goal• Provide the look and feel of a desktop application
Rich user interface (not!)Rich user interface (not!)
Rich user interfaceRich user interface
Rich user interfaceRich user interface
The software tries to figure out what I want
The Web as platformThe Web as platform
The Web is now a place to do things.
The Web as platformThe Web as platform
Free word processor
The Web as platformThe Web as platform
The Web as platformThe Web as platform
Users create valueUsers create value
Web 2.0 sites are useful because of the stuff you put there!
User created valueUser created value
Technological Changes
+Accessibility of Production Tools
+Distribution Media
Social, Economic & Political Changes and the Way People Communicate
Howard Rheingold – http://vlog.rheingold.com
Show me the Web2.0!Show me the Web2.0!
Web 2.0Web 2.0• Includes but is not limited to:
– Blogs– Wikis– RSS / Newsreaders (Aggregators)– Social Bookmarking & Tags– Podcasts– Video Blogs / Video Sharing– Photo Sharing (Flickr)– IM / Twitter– Social Networking Sites (Facebook / MySpace)
WOW!
BlogsBlogs• Short for “web log”• An easy to use online publishing tool• Lists content in reverse date order • A great way to engage staff & library users
in conversation– Interactive when comments enabled
Helene Blowers – http://librarybytes.com
Blog SoftwareBlog Software
• Can be locally or remotely hosted
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Types of BiblioblogsTypes of Biblioblogs• Library News Blogs• Marketing & Promotion Blogs• Materials/Resources Blogs• Service-Oriented Blogs• Project Blogs• User-Specific Blogs• Association & Organization Blogs• Conference Blogs• Internal Blogs• Librarian’s Blogs
Provide Content and InformationProvide Content and Information
http://www.aadl.org/ - Ann Arbor MI
Promote a CollectionPromote a Collection
http://lansinglibraryyouth.blogspot.com – Lansing MI
For a Specific AudienceFor a Specific Audience
http://lansinglibraryadult.blogspot.com/ - Lansing MI
From…From…
http://www.darienlibrary.org/directorsblog/ - Darien CT
LSLC ExamplesLSLC Examples
http://ephratapubliclibrary.blogspot.com/
LSLC ExamplesLSLC Examples
http://lpl-youthservices.blogspot.com/
LSLC ExamplesLSLC Examples
http://bookmobilelancaster.blogspot.com/
Libraries that BlogLibraries that Blog
http://www.blogwithoutalibrary.net/links/index.php?title= Welcome_to_the_Blogging_Libraries_Wiki
Librarians that BlogLibrarians that Blog
http://liswiki.org/wiki/Weblogs
Implementing Library BlogsImplementing Library Blogs• Gather a strong blog team• Choose the software and host• Create & customize the look and feel• Train your staff• Launch with a soft opening
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Best Practices for Library BlogsBest Practices for Library Blogs• Read and evaluate as many blogs as you
can• Learn the ethics of posting to a blog• Find your voice and develop a mission• Create staff buy-in• Focus on content• Share authorship• Post often and succinctly
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Best Practices for Library BlogsBest Practices for Library Blogs• Tag your posts• Develop a style guide• Take the time to train staff about posting to
a blog• Integrate blogs into your site• Create a feeling of transparency• Be human (1st person) and give good
voice• Designate a point person to review content
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
WikisWikis• A Hawaiian word meaning “quick”• A collaborative web space that anyone*
can edit• A useful tool for sharing library knowledge
or engaging users• Searchable – becomes a Knowledgebase• Stop all that email!• Stop the attachments!
Helene Blowers – http://librarybytes.com
Wiki SoftwareWiki Software• Can be locally or remotely hosted
PhpWiki – what Wikipedia uses
Produces Deki Wiki
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Types of WikisTypes of Wikis• Subject guides• Project planning• Policy manuals• Resource listings• Training resources
Internal Library CommunicationInternal Library Communication
http://lilly.lancasterlibraries.org/Training_Services - password protected
ReferenceReference
http://www.seedwiki.com/wiki/butler_wikiref/butler_wikiref?wpid=186560
Communicate with Library UsersCommunicate with Library Users
http://www.libraryforlife.org/subjectguides/index.php/Main_Page - South Bend IN
Communicate with Library UsersCommunicate with Library Users
http://booklovers.pbwiki.com – Princeton NJ
Professional DevelopmentProfessional Development
http://libsuccess.org – created by Meridith Farkas (DLL Norwich Univ VT)
Professional DevelopmentProfessional Development
http://librarysociety.pbwiki.com/
Implementing WikisImplementing Wikis• Choose the software and host• Specific goals and objectives you want to
achieve• Decide who the wiki authors will be• Appoint a wiki monitor• Take time to train and promote
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Best Practices for WikisBest Practices for Wikis• Encourage play• Impart to staff that it’s okay to make mistakes
and learn from them• Provide structure• Proactively monitor changes (track through
RSS)• Watch for flame wars or spam• Use for library instruction• Use wiki software that generates RSS feeds
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
RSSRSS• Short for Really Simple Syndication• Content from Web Sites published as
“feeds”– Don’t check multiple Web Sites each day– Subscribe to the “feeds”
• An effective tool for keeping up on news and trends
• Great way to find out what people are saying about your library
Helene Blowers – http://librarybytes.com
RSS IconsRSS Icons• Think orange…
• But not always…
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Slicing & DicingSlicing & Dicing• Simple code allows RSS feed to be
“grabbed” from source and displayed on other Web pages
• Library’s content goes where your users are
• Content can be subscribed to and displayed everywhere
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
What can libraries do with RSS?What can libraries do with RSS?• Display other feeds on your library’s site
(news feed for top headlines)• Syndicate your existing resources
– Feeds of new materials added to catalog– Other library content
• Let patrons slice and dice library content
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Content a Library Can Push OutContent a Library Can Push Out• News• Events• New Book Lists• Readers’ Advisory Recommendations• Images• New Resources & Databases• Podcasts
Newsreaders / AggregatorsNewsreaders / Aggregators• Need to use Newsreader/Aggregator with
RSS feeds– Aka RSS Reader or Feed Reader – Acts like a customizable newspaper– Pull content from a variety of sources into one
place
RSS Examples – Library NewsRSS Examples – Library News
http://www.lisnews.org/
RSS Examples – Library NewsRSS Examples – Library News
http://www.bloglines.com
RSS Examples - NYTRSS Examples - NYT
http://www.nytimes.com/services/xml/rss/
RSS Examples - LibrariesRSS Examples - Libraries
http://www.hclib.org/pub/search/RSS.cfm - Minnetonka MN
RSS Examples - LibrariesRSS Examples - Libraries
http://www.loudoun.gov/Default.aspx?tabid=1594 – Loudon Co. VA
Implementing RSSImplementing RSS• Need to decide if library will display other’s
feeds or generate feeds internally• Look for places RSS can save valuable
time• Determine if library wants to build own
RSS-fed portal or offer a list of starter feeds for users
• Train staff and users
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Best Practices for RSSBest Practices for RSS• Let vendors know you want RSS
incorporated– Catalogs, Databases, Calendars,
CMS / Web sites• Develop a policy/procedure to explain
RSS/XML buttons on Web site• Subscribe to library’s RSS feeds to see
what readers see• Market your feeds
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Social Bookmarking/TagsSocial Bookmarking/Tags• Access your bookmarks from ANY
computer with an Internet connection– Not tied to Internet Explorer Favorites, Firefox
Bookmarks, or other browsers• Get out of “Folder” mentality• Categorize sites with TAGS
– Tags are a way to label data with your own words or popular words others have used
• Share with others
Social Bookmark NetworksSocial Bookmark Networks
Popular Tags in del.icio.usPopular Tags in del.icio.us
http://del.icio.us/tag/
Subscribe to TagsSubscribe to Tags
Read in AggregatorRead in Aggregator
Social Bookmarking in LibrariesSocial Bookmarking in Libraries
http://tags.library.upenn.edu/ - Philadelphia PA
Social Bookmarking in LibrariesSocial Bookmarking in Libraries
http://www.lansing.lib.il.us/rss.html - Lansing IL
Social Bookmarking in LibrariesSocial Bookmarking in Libraries
http://del.icio.us/lansingpubliclibrary
Social Bookmarking in LibrariesSocial Bookmarking in Libraries
http://www.lib.utc.edu/interesting-websites.html - Univ of Tenn – Chattanooga TN
Social Bookmarking in LibrariesSocial Bookmarking in Libraries
http://del.icio.us/griffey/utc_interesting
PodcastsPodcasts• 2005 word of the year
– Combines the word “iPod” with “broadcast”• An audio file that is available through RSS
– Audio on demand (mp3 popular format)– Usually have option to play file without
subscribing• Play back on computer or portable media
players• An effective way to engage youth and
market library servicesHelene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Podcast
Podcatching SoftwarePodcatching Software
Portable Media PlayersPortable Media Players
Podcast DirectoriesPodcast Directories
Podcasts in GeneralPodcasts in General
http://www.whitehouse.gov/rss/
Podcasts in LibrariesPodcasts in Libraries
http://www.opal-online.org – Tom Peters TAP Information Services
Podcasts in LibrariesPodcasts in Libraries
http://www.lansing.lib.il.us/podcasts.html – Lansing IL
Podcasts in LibrariesPodcasts in Libraries
http://www.homerlibrary.org/audioreviews.asp - Homer Glen IL
Podcasts in LibrariesPodcasts in Libraries
http://www.fairfaxcounty.gov/library/bookcast/ - Fairfax Co. VA
MORE Podcasts in LibrariesMORE Podcasts in Libraries
http://www.libsuccess.org/index.php?title=Podcasting
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
10 Points on Podcasting in Libraries10 Points on Podcasting in Libraries
1. Could be called “audio blogging”2. Libraries are using podcasts to share
and syndicate audio content3. Adds even more dimension to the
library’s voice4. Requires equipment you probably
already have5. Takes time and a commitment to the
service
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
10 Points on Podcasting in Libraries10 Points on Podcasting in Libraries
6. Content abounds in the library setting for podcasting
• Augment a teen-driven Web site• Oral histories• Online storytimes• Local storytellers telling a story• Internal training• External training• Promotion of library events: interviews,
music programs
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
10 Points on Podcasting in Libraries10 Points on Podcasting in Libraries
7. Having presence in iTunes is a good thing
8. Think about loaning podcast devices at your library
9. Involve your users10.Create a podcast studio or digital
creation station(s) in your library
Video BlogsVideo Blogs• Sometimes shortened to vlog• A blog whose medium is video• Use RSS for syndication• Subscribe with aggregator• A fun way to promo library services• Fastest growing communication channel
on the Web
Helene Blowers – http://librarybytes.com and http://en.wikipedia.org/wiki/Video_blog
Video Hosting ServicesVideo Hosting Services
Video Blogs in GeneralVideo Blogs in General
http://www.rocketboom.com/vlog/
Video Blogs in GeneralVideo Blogs in General
http://dailybuzz.mobuzz.tv/
Video Blogs in LibrariesVideo Blogs in Libraries
http://www.kentonlibrary.org/media/offtheshelf/ - Covington KY
Video Blogs in LibrariesVideo Blogs in Libraries
http://www.elgin.lib.il.us/videoextras.html - Elgin IL
Video Blogs in LibrariesVideo Blogs in Libraries
http://www.ahml.info/vlog/ - Arlington Heights IL
Video ContestsVideo Contests
http://teens.denverlibrary.org/media/youtube.html - Denver CO
Video ContestsVideo Contests
http://www.youtube.com/group/librarylaughs
IMIM• Short for Instant Messaging• Real-time communication using typed text• Allows for easy collaboration• Genuine conversation rather than email’s
“letter” format• Parties know availability
http://en.wikipedia.org/wiki/Instant_messaging
IM ClientsIM Clients
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Why IM?Why IM?• Cheaper that Virtual Reference – FREE• According to Pew Internet and American Life
(late 2004)– 42% of Internet users (53 million American adults+)
use IM– Gen Y (18 – 27 yr): 46% use IM more frequently than
email– Gen X (28 – 39 yr): 18% use IM more frequently than
email– 21% of IM-ers in Gen Y and Gen X log onto IM
several times a day
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Use of IM in LibrariesUse of IM in Libraries• External Reference Services
– Librarians put themselves out in cyberspaces = online places where users are working and playing
– Means of social interaction = community– Puts librarian as close as possible to the point
of need– User can remain anonymous
• More easily reach out to librarians in their organization and throughout the world
My IMMy IM
http://lilly.lancasterlibraries.org/Training_Services/Chat_With_the_Trainer
http://lslctraining.blogspot.com/
IM in LibrariesIM in Libraries
http://sjcpl.lib.in.us/asksjcpl/asksjcpl.html - South Bend IN
MORE IM in LibrariesMORE IM in Libraries
http://www.libsuccess.org/index.php?title=Librarians_who_IM
Don’t Forget SMSDon’t Forget SMS• Short Messaging Service• Mobile IMs or Text Messages from cell
phones– 1 in 3 IM users do so per week
• Some libraries have started SMS reference
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Implementing IMImplementing IM• Determine a screen name and register it
with major IM clients• Sign up for Meebo• Train and encourage staff to interface via
IM from their desks– Logging in to the application– Basics of chatting via a chat window– Inserting URLs and sending files– Applying reference interview skills to IM
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Implementing IMImplementing IM• Make IM part of your technology plan• Include in policy manual• Make sure valued as a reference service• Make it part of staff-development plan• Staff & administrators should use at desks
to improve workflow• Create staff buy-in• Have staff “learn the lingo”
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Best Practices for IMBest Practices for IM• Promote your screen name and service• Add your IM name to business cards,
signature files and Web portal• Create a standardized, consistent naming
convention for your IM screen names• Use away messages effectively• Use online sources only if the best answer
can be given from them
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
twittertwitter• A form of IM• The site states:
– “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? “
• Micro-blogging
http://twitter.com/
twitter Updatestwitter Updates• Received in the following ways:
– On twitter Website– IM– SMS (text messages on cell phone)– RSS– Email
http://twitter.com/
twitter Followingtwitter Following
twitter IMtwitter IM
Libraries that twitter Libraries that twitter
http://twitter.com/mrrl - Jefferson City MO
Libraries that twitterLibraries that twitter
http://twitter.com/houstonlibrary - Houston TX
Libraries that twitterLibraries that twitter
http://twitter.com/UTCLibraryIT - Univ of Tenn – Chattanooga TN
Twitter TipsTwitter Tips• Follow unto others• @comment others• Link to your stuff – smartly• Don’t take non-responses personally• Be patient• Avoid addiction• Use your name
http://www.meryl.net/2008/04/7-tips-to-a-good-twitter-experience/
flickrflickr• Photo-sharing site• Online community• One of earliest Web 2.0 applications• Many bloggers use as a photo repository• Allows photos to be tagged and browsed• Hosts over 2 billion images
http://en.wikipedia.org/wiki/Flickr
Photo Sharing SitesPhoto Sharing Sites
Libraries that flickrLibraries that flickr
http://www.flickr.com/photos/hennepincountylibrary/ - Minnetonka MN
Libraries that flickrLibraries that flickr
http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS
Library Groups in flickrLibrary Groups in flickr
http://www.flickr.com/groups/librariesandlibrarians/
Library Groups in flickrLibrary Groups in flickr
http://www.flickr.com/groups/bookdisplays
Library Groups in flickrLibrary Groups in flickr
http://www.flickr.com/groups/librariancards/
Library Groups in flickrLibrary Groups in flickr
http://www.flickr.com/groups/springfieldpubliclibrary/
Hints for Using flickr in LibrariesHints for Using flickr in Libraries• Allow flickr access on library computers• Tag! Note! Comment!• Create a useful profile in flickr for your
library– Contact info, mission, vision and URL
• Tell stories!• flickr makes the library human
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
Social Networking ServicesSocial Networking Services• Communities of people who share
interests and activities• Allow you to create a profile
– Picture– Description
• Uses:– Making “friends” – keeping in touch– Making business contacts/networking
• Allow you to create groups• Upload videos, pictures, etc.
http://en.wikipedia.org/wiki/Social_network_service
3 Big Players3 Big Players
My FacebookMy Facebook
http://www.facebook.com/profile.php?id=608842054
Libraries in FacebookLibraries in Facebook
http://www.facebook.com/profile.php?id=8155960271 – Charlotte NC
Libraries in FacebookLibraries in Facebook
http://www.facebook.com/profile.php?id=7223112325 – Minnetonka MN
Libraries in FacebookLibraries in Facebook
http://www.facebook.com/group.php?gid=8408315708
Libraries in MySpaceLibraries in MySpace
http://www.myspace.com/brooklyncollegelibrary - Brooklyn NY
Libraries in MySpaceLibraries in MySpace
http://www.myspace.com/denver_evolver - Denver CO
Libraries in MySpaceLibraries in MySpace
http://www.myspace.com/hennepincountylibrary - Minnetonka MN
Library Professional in LinkedInLibrary Professional in LinkedIn
http://www.linkedin.com
An Interactive LibraryAn Interactive Library• Familiar:
– Programs– Catalogs– Websites
• Social Networking:– Potential to connect these 3 pillars and take
patron interaction to a new dimension• Challenge:
– Convincing the doubters
Steve Campion – http://librarystream.wordpress.com/
It’s Not Just MySpace!It’s Not Just MySpace!• Social web much richer than MySpace
alone• It represents a cultural shift towards:
– Expression– Collaboration– Interaction
• Internet users (aka patrons) not satisfied with just reading Web pages.– They interact online with bank, retailer, and
(why not?) their library!
How Do We Get There?How Do We Get There?• Education (today is just the start)• Mix education with a little imagination:
Apply the social web to the library• Build an Interactive Library:
– Convince a few key people to consider integrating social networking into existing library activities
10 Steps for Staff Buy-In for Technology Projects
10 Steps for Staff Buy-In for Technology Projects
1. Listen to your staff2. Involve staff in planning3. Tell stories4. Be transparent5. Report and debrief6. Do your research7. Manage projects well8. Formally convene the Emerging Technology
Group9. Training 2.0: Let everyone play and experience10. Celebrate Success
“Web2.0 & Libraries: Best Practices for Social Software” – Michal Stephens
PCLS in Tacoma WAPCLS in Tacoma WA
Are You Next?
Are You Next?
Find it ALL on del.icio.usFind it ALL on del.icio.us• All links in this presentation can be found
at:– http://del.icio.us/wowweb2.0
• The presentation can be found at:– http://www.lancasterlibraries.org/trainingdocs– Note this site is also on the del.icio.us link
Find it ALL on del.icio.usFind it ALL on del.icio.us
List of ExpertsList of Experts• Michael Stephens
http://tametheweb.com/• Jenny Levine
http://www.theshiftedlibrarian.com/• Jessamyn West
http://www.librarian.net/• David Lee King
http://www.davidleeking.com/• Sarah Houghton-Jan
http://librarianinblack.typepad.com/• Meredith Farkas
http://meredith.wolfwater.com/wordpress/index.php• Karen Schneider
http://freerangelibrarian.com/• Helene Blowers
http://librarybytes.com/
Where to Find MeWhere to Find Me• email: [email protected]• GoogeTalk: Slzimm1• AIM: Slzimm1• blog: http://lslctraining.blogspot.com• del.icio.us: http://del.icio.us/Slzimm1• facebook: http://www.facebook.com/people/Stephanie_Zimmerman/608842054
• Linkedin: http://www.linkedin.com/in/slzimm1• twitter: http://twitter.com/Slzimm1• flickr: http://www.flickr.com/photos/Slzimm1• bloglines: http://www.bloglines.com/public/LSLCTraining• friendfeed: http://friendfeed.com/slzimm1• YouTube: http://www.youtube.com/lslctrainer
Contact InfoContact Info• Stephanie Zimmerman
Training Coordinator Library System of Lancaster County 1866 Colonial Village Lane, Suite 107 Lancaster PA 17601 phone: 717.207.0500 x 1281 fax: 717.207.0504 email: [email protected] website: www.lancasterlibraries.org Training Blog: http://lslctraining.blogspot.com
So what? Or
What do I do about it?
Ok, so this is Web 2.0.Ok, so this is Web 2.0.
So what?So what?
“Web 1.0 was all about connecting people…” -Sir Tim Berners-Lee, creator of the Web
So what?So what?Over 70% of Americans use the Internet--www.internetworldstats.com
Over 85% of parents with teenagers use the Internet —www.pewinternet.org
There were 72,000,000 visitors to MySpace in October 2007 --http://www.techcrunch.com/2007/11/28/social- site-rankings-october-2007/
So what?So what?
Web 2.0 technologies allow us to have a conversation with our users
• Passionate users want to know more• Passionate users want to be involved• Ambivalent users can tell us why
What does it take?What does it take?
Ok, I’m convinced. Now what?
What does it take?What does it take?
You don’thave tobreak thebank!
What does it take?What does it take?
A great team!
What does it take?What does it take?
Staff willing to try new
things
What does it take?What does it take?
And yes, a curiosity
about technology
What does it take?What does it take?
An organizational culture willing to
embrace constant change
Thank you!
