Web 2.0 in action

April 2009

Web 2.0 in action

Introduction

Case study 1) Get the truth…

Case study 2) Friends in low places

Case study 3) Putting the boot in

There are so many examples…

Session wrap up

Introduction

Top 10 sites by traffic today

youtube.com

YouTube is a way to get your videos to the people who matter to you. Upload, tag and share your videos worldwide!

Facebook - facebook.com

A social utility that connects people, to keep up with friends, upload photos, share links and videos.

Windows Live

live.com

Search engine from Microsoft.

msn.com

Dialup access and content provider.

wikipedia.org

An online collaborative encyclopedia.

blogger.com

Free, automated weblog publishing tool that sends updates to a site via FTP.

myspace.com

Social Networking Site.

Baidu.com

The leading Chinese language search engine, provides “simple and reliable� search experience, strong in Chinese language and multi-media content including MP3 music and movies, the first to offer WAP and PDA-based mobile search in China.

Source: Alexa.com

Get the truth

Get the truth

Get the truth.. and go

Friends in low places

Friends in low places

Friends in low places – engaging the social citizen

Friends in low places – engaging the social citizen

Friends in low places – engaging the social citizen

Putting the boot in

Putting the boot in – Nike Bootcamp

[building community and competition]

Putting the boot in – Nike Bootcamp

Putting the boot in – Nike

There are so many great examples out there

TalkTalk – Neverending Story

ChicagoCrime.org – local crimestopping made local and live

Lost – a symphony of gateways

O2 – Fill the floor with Moby

Talk to Frank

And never forget the opportunities for engagement through….

And never forget the opportunities for engagement through….

Straightforward, simple entertainment.

Take the example of Blendtec – a serious, commercial blender manufacturer in the U.S.

And never forget the opportunities for engagement through….

Straightforward, simple entertainment.

Take the example of Blendtec – a serious, commercial blender manufacturer in the U.S.

Who asked that one, simple question….

And never forget the opportunities for engagement through….

Straightforward, simple entertainment.

Take the example of Blendtec – a serious, commercial blender manufacturer in the U.S.

Who asked that one, simple question….

Will it blend…?

Thank you