Web2.0. Business Readiness Self Assessment
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1 - 2 3 4 5 + A we know where our customer post home made ad-hoc content about us B we help customers actively participate in creating our brand C we know the online areas outside of our control that (could) impact our brand D we integrate people outside our company to co-create business value E we tap into internal/external collective intelligence to leverage our resources F we know the online communities related to our brand and listen to them Web2.0 business readiness self assessment canvas we d o n’t ca re we e xcel at this we’v e started
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alexander-osterwalder -
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I quickly came up with this Web2.0 business readiness self assessment for a talk I did for the IABC. It helps companies check how they are responding to the growing importance of social media
Transcript of Web2.0. Business Readiness Self Assessment
1 - 2 3 4 5 +
A we know where our customer post home made ad-hoc content about us
B we help customers actively participate in creating our brand
C we know the online areas outside of our control that (could) impact our brand
D we integrate people outside our company to co-create business value
E we tap into internal/external collective intelligence to leverage our resources
F we know the online communities related to our brand and listen to them
G we know the online identities our customers cultivate and understand them
H we leverage our networks
I we relate to our customers on a personal level
Web2.0 business readiness self assessment canvas
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we co-create
Nobody knows your business environment better than yourself. We co-design your strategic vision by building on your knowledge. Through group thinking we find the right answers to the right questions together
we operationalize
Having a great vision is not sufficient - implementation counts. We help you reconcile long term views with short term actions. We make strategy everyone's job by translating it into pragmatic and prioritized projects.
we manage change
Change does not happen accidentally it has to be managed. We help you align strategy, people and processes with respect to your organizational culture and values.
we build knowledge
When you stop learning, you stop competing. We scan the knowledge universe for you, across disciplines and industries. We transfer the best methods, tools and theory in business to your organization.
we connect
Specific problems require specific skills that you do not necessarily dispose of in-house. Through our interdisciplinary network we connect you with leading domain experts.
