WEB 2.0 IN THE PUBLIC SECTORPART 1

HOW DOES THE INDIVIDUAL (WORKING IN THE PUBLIC

SECTOR) TAKE ADVANTAGE OF WEB2?

3. Web Wide

(Inter-)

Objectives of this 40 min session(10 min chat / 30 min group work):

• To help alleviate personal information overload.

• To participate in a community of likeminded colleagues throughout the world.

• To enhance the content you personally create so that it can be reused.

Information

Overload

Why?

Because books, journals, articles,

wikis, blogs, tweets, etc. are

not the best resources...

HUMANS ARE!

Personal

Network

Find ppl

Read Twitter: “stalkr”

MICROBLOG = BLOG

Blog as diary

HOW DO I CONSUME (READ) ALL THIS WEB2 CONTENT?

All those little moments...(tweets are just ~SMS texts!)

Read Blogs

• Go to video @2.40

Why?

Because just like you had to learn

how to use Google to find web

resources, now you need to learn how to find human

resources!

Personal

Content

Flickr

Helping out feels good.

These are just pocket computers!

OK SO I’M USING ALL THESE WEB2 TOOLS ALL OVER THE

WEB; HOW DO I KEEP TRACK OF THEM ALL?!?

RSS

“Personal Home Pages”

http://www.netvibes.com/#HOME

Why?

Because our bottom line (public

sector) is not money: it is

betterment of society

(via sharing?).

Worksheet1. Create a twitter account for someone at your table who

does not have an account (fell free to use an alias).2. Do a twitter search to find out who is currently talking

about topics that the person you created the twitter account for is interested. “Follow” three ppl who look interesting.

3. Look over the tags that people are using in your twitter search and do a search for one of these tags. Follow five people who are using this tag.

4. Comment back to one of the people you have followed by using the @USERNAME syntax, engage them.

5. Post a comment using the tag #SCAWEB2 to describe what you thought of this excercise.

6. Send a direct message using the “d USERNAME” syntax to DFFlanders to give him a tip on how to be more English

3. Web Wide

(Inter-)

WEB 2.0 IN THE PUBLIC SECTOR(PART 3)

HOW DOES THE ORGANISATION PARTICIPATE OUTSIDE THE FIREWALL IN THE BIG BAD

WEB2?!

Objectives of this session

• To have a standing monitor and response strategy to activity on the open web.

• To publicise the activities of your organisation so that they deliver a core and consistent message.

• To communicate the workings of your organisation in such a way that the public feels you are being open and transparent.

3. Web Wide

(Inter-)

Monitor

the Web

Do you know what ppl are saying about your org?

This IS content!

Why?

Because stuff happens on the

Web (distributed) not at a central “authoritative”

point. (DARPA Principle)

Publicise

Activities

MINT TAGS FOR EVERYTHING!

#RPMEET Event

Tag proliferation...[enter RSS]

Evaluation forms are so Web 1.0

Why?

Because tags are the way folders in the big filing cabinet called the Web are organised.

BETRANS-PARENT

Process beyond 4 walls =>jiscbids

Andy Netvibes Page

David’s Open Work Notebook

Web 1.0 vs. Web 2.0

Closed1:N Ppl

Open1:N Ppl

Closed1:1 Ppl

Open1:1 Ppl

Twitter

Blog

EmailCc

Email1:1

IM / Fb

<Open>Open

<People

>People

Letters Flickr

Twitter @

Why?

Because we can!

Worksheet1. Someone blogs about a presentation you gave at a

conference and they say you're ... naive? not understanding the problem? overambitious? ... what do you do? how/where and in what tone do you respond?

2. You're at the pub in the evening and say something off the cuff, something you'd say in person but not in a formal presentation. Someone tweets what you said. How would you feel? What would you do?

3. You have an event coming up what tools could you use and how could you use them to amplify it.

4. Your new pro vice chancellor says your university should "go web2.0"you decide to seize the moment and propose some pieces of work he/she should fund. what would you propose?

5. You have a new product or service how could you take advantage of web2 tools to present it.