Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011
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Transcript of Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011
![Page 1: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/1.jpg)
Performing an SEO Health Check: A Guide to Auditing Your SEO Strategies for staying one step ahead of the rest
Dial: +1 (312) 878-0218
Access Code: 499-228-708
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@bradleywjoe
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![Page 2: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/2.jpg)
#wm123
@bradleywjoe
Are the slides available?
Yes! Please email [email protected]
We want to hear from you!
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#wm123
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Download our 2011 State of Digital Media Survey
Visit our home page for more info
Housekeeping Items
![Page 3: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/3.jpg)
#wm123
@bradleywjoe
What’s at Stake Search engine use is growing rapidly
Currently, there are more
than 3 billion
searches/day on Google
Courtesy: SEOmoz
![Page 4: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/4.jpg)
#wm123
@bradleywjoe
Source : Jupiter Research, 2010
If you are not on the 1st page, you are invisible to most searchers
Search Engine User Behavior
![Page 5: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/5.jpg)
#wm123
@bradleywjoe
1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages
2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site
3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported
4 Manage Your Inbound Links Solidify true SEO credit from outside sources
5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site
Webinar Agenda
![Page 6: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/6.jpg)
#wm123
@bradleywjoe
1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages
2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site
3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported
4 Manage Your Inbound Links Solidify true SEO credit from outside sources
5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site
Webinar Agenda
![Page 7: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/7.jpg)
#wm123
@bradleywjoe
• Search on Google or Bing: Site:domainname.com
• Identify how many pages are being indexed
1 Complete a Full SEO Site Audit Examine your site pages indexed on the search engines
![Page 8: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/8.jpg)
#wm123
@bradleywjoe
• Check your cache to view crawl frequency
1 Baseline How Often Your Site is Crawled Make sure site navigation links can be followed
![Page 9: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/9.jpg)
#wm123
@bradleywjoe
Compare against Google’s Webmaster Tools
1 Use Webmaster Tools for Crawler Stats
![Page 10: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/10.jpg)
#wm123
@bradleywjoe
1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages
2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site
3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported
4 Manage Your Inbound Links Solidify true SEO credit from outside sources
5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site
Webinar Agenda
![Page 11: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/11.jpg)
#wm123
@bradleywjoe
2 Identify Key Website Metrics Are you webpages engaging visitors?
Visitor Bounce Rate?
• Relevancy
Visitor Time on Site?
• Engagement
![Page 12: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/12.jpg)
#wm123
@bradleywjoe
2 Gauge Your Keyword Potential Find low hanging fruit
![Page 13: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/13.jpg)
#wm123
@bradleywjoe
• Identify the traffic on EACH keyword
• Utilize the keywords that are MOST relevant to your product or service
• Look for keywords that have potential to bring qualified traffic
2 Gauge Your Keyword Potential Find low hanging fruit
![Page 14: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/14.jpg)
#wm123
@bradleywjoe
1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages
2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site
3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported
4 Manage Your Inbound Links Solidify true SEO credit from outside sources
5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site
Webinar Agenda
![Page 15: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/15.jpg)
#wm123
@bradleywjoe
Contact Us about Qualifying for a Complimentary Analysis
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
-Opportunity Analysis: learn how to improve your Digital Marketing
Strategy and see how much opportunity is available for your company
-ROI Tracking: detailing the keywords and sources that visitors are using
to discover your website and if those visitors are converting into leads and
sales
Please contact:
![Page 16: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/16.jpg)
#wm123
@bradleywjoe
3 Navigate Your Keyword Placement Strategize proper keyword placement in content silos
• Place 3-5 keyword iterations on each page of your site
• Determine which pages are best suited to each keyword
• Assign each keyword to a page in each website section
• Develop a cohesive theme across each page and section
About Us
Services
Products
Other Relevant Internal Pages
About Us Products Services
![Page 17: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/17.jpg)
#wm123
@bradleywjoe
1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages
2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site
3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported
4 Manage Your Inbound Links Solidify true SEO credit from outside sources
5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site
Webinar Agenda
![Page 18: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/18.jpg)
#wm123
@bradleywjoe
Serve as “votes” for your website
4 Links Matter
![Page 19: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/19.jpg)
#wm123
@bradleywjoe
• Support your content with other
relevant sources such as:
• Company blog
• Newsletters
• Facebook posts
• Tweets
• White papers
• Case studies
• Infographics
On-page content needs to be supported by other content channels
4 How Do I Get More Inbound Links?
![Page 20: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/20.jpg)
#wm123
@bradleywjoe
4 Be a trusted source Is your content worthy of being shared?
What You Need to Offer:
• Unique Research
• Informed Opinions
• News/Trend Analysis
• Authentic Expert Contributors
Industry relevant
blogs
Mentioned in news
publications
Cited at conferences +
events
Liked/Shared on
Links are
Tweeted/Retweeted
Links from Forums
Courtesy: SEOmoz
![Page 21: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/21.jpg)
#wm123
@bradleywjoe
1 Complete a Full SEO Site Audit Baseline your website, including crawl rate and indexation of your site’s pages
2 Identify Pages That Bring Traffic Sustain the SEO value of keyword phrases that are driving traffic to your site
3 Develop Proper Navigation & Linking Structure Ensure your URLs are SEO-friendly and your site structure is SEO-supported
4 Manage Your Inbound Links Solidify true SEO credit from outside sources
5 Conduct On-Page Optimization Checks Establish a cohesive landing page structure across your site
Webinar Agenda
![Page 22: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/22.jpg)
#wm123
@bradleywjoe
Page Titles are the most important page ranking factor!
5 Conduct On-Page Optimization Checks Analyze your Page Titles
• Include keywords at the start of your page title
• Use a call to action
• Page Titles affect Click-through rates (CTR)
Bad Example!
![Page 23: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/23.jpg)
#wm123
@bradleywjoe
5 Conduct On-Page Optimization Checks Define H1 Tags and ALT Tags
Define at the page level to allow maximum SEO benefit: • Layout
• Length
• Content
Ensure you are operating with a CMS where H1 tags will not affect the navigation or menu system
![Page 24: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/24.jpg)
Thank You!
![Page 25: Web123 Performing An SEO Health Check: A Guide To Auditing Your SEO-11-02-2011](https://reader034.fdocuments.us/reader034/viewer/2022051610/5483dbb7b479590f0d8b49db/html5/thumbnails/25.jpg)
#wm123
@bradleywjoe
Contact Us about Qualifying for a Complimentary Analysis
-Competitive Report: find out where you rank against your top
competitors and what tactics they’re employing
-Opportunity Analysis: learn how to improve your Digital Marketing
Strategy and see how much opportunity is available for your company
-ROI Tracking: detailing the keywords and sources that visitors are using
to discover your website and if those visitors are converting into leads and
sales
Please contact: