Marcie GonzalezNatalie MeyerEnglish 1064/25/17

Travel to Paradise in Fort Meyers

Don’t you wish you were on a beach somewhere? Well you could be on a beach very

soon if you go to fortmeyers-sanibel.com and plan your vacation now! This ad uses bright, vivid

colors, an appealing picture, flowing pattern, and catchy phrases to get readers to want to

purchase the paradise-like vacation. The ad to this beach in paradise will make a person want to

escape and go on a dream vacation. Imagine yourself laying on a beach chair in your swimsuit

drinking that nice cold umbrella drink, soaking up the hot sun as you listen to the smooth waves

roll in.

The ad for Fort Meyers-Sanibel vacations is found in the Midwest Living magazine, Suite

Stays edition for January/ February 2017. This magazine is mostly made for adults with or

without children. It is also for people who could afford the trips and things that the magazine is

trying to sell. It also attracts people who love to travel and see new places or are looking for a

getaway. It gives readers tips on how to spruce up your home and it also gives a lot of

information on taking vacations. Along with that, it gives opportunities to win dream vacations.

Many of the pages in this magazine have information on a specific city in the Midwest so

readers can learn about it and possibly take a vacation there. It includes activities and points of

interest to cover while in that city. Many of the advertisements in this ad are for travel

companies and resorts.

This ad is very eye-catching. It is on page 80, towards the back of the magazine. It is

aimed at families with children who want to take a vacation to a beach in Florida. It looks very

relaxing, sunny, and warm. The purpose of this ad is to sell vacation trips to Florida beaches. It

uses the appeals of ethos, pathos, and logos. Ethos is used by showing a mom and her young

daughter walking down to the beach together. Pathos is shown by the beach itself on a hot

sunny day. The graphics of the photo doesn’t appear to have much editing done to it. The

company advertising also has their name and website on it. Logos is used by making the ad look

appealing. The bright colors of this big beach picture and bold text draw people in. They used

white text on an orange background which really makes it stand out and catch the attention of

the reader. The background around the picture is a light creamy color which doesn’t draw

attention. These things all contribute to the design of the ad.

This ad covers one whole page and half of the next page. The color of the pages is a light

creamy color. The color of the picture of the ad is bright which really stands out. It shows a

bright blue sky which starts dark at the top but fades down into a light blue. There are wispy

clouds towards the middle of the sky that stretch from the left to the right of the picture. There

are big, tall palm trees that appear closer. The right side of the picture shows four palm trees,

one is close and three in the distance. The left side of the picture shows two palm trees, one is

in the distance and one is closer but is cut off the picture so all that is seen is the palm leaves.

On the ground in the picture there is solid green plants of different kinds. Underneath the green

plants is white sand. In the middle of the picture is a wooden board pathway with a mother and

her young daughter walking down to the beach. The mother is wearing a sun hat with jean

shorts and a swimsuit top while holding a beach bag on her arm. She is holding her daughters

hand who is wearing a t-shirt and shorts while holding a beach bag and wearing a sun hat. They

look quite small in the picture since they are so far down the pathway. Looks like they are

walking down to the beach alongside the ocean. All of the colors are vibrant and there isn’t any

shadows or wind. It looks calm and peaceful. Up in the left top corner of the page there is an

orange textured banner with white lettering that says: “No. 16, a full day starts with a wide-

open schedule. That’s Islandology.” Then, at the bottom of the page on the left is a graphic of

an orange sea shell. Underneath that in black lettering it says; “The beaches of Fort Meyers and

Sanibel. Fortmeyers-sanibel.com”. Then on the next page in the bottom left corner in black

writing it says: “Islandology is our way of life. It’s slowing down to a relaxing pace. It’s letting

ourselves unwind and get closer to what matters. Its knowing lifelong memories can’t be

scheduled – they just happen when they’re supposed to.” Then underneath that in orange

writing it says: “Plan your trip at FortMeyers-Sanibel.com”.

This ad is well designed which also helps sell the product. The picture is pretty

symmetrical by showing the pathway down the middle of the page and the trees and beach on

each side, looking similar. This also puts the focal point in the middle of the page. There is good

symmetry and also good variety. On the right side of the ad there is more greenery, and the left

side does not have as much. The contrast in this ad is great; there is a huge difference between

the blue sky and the greenery leading down to the sandy beach. The dark blue sky shows some

clouds and fades to a lighter blue. The pathway going down the middle gives us a good idea on

the depth perception in this picture. The direction of this picture is directed by the palm trees.

It brings the eyes from the top of the page to the bottom. The direction pattern is repeated

because there are several trees in the picture.

The most helpful strategies for this ad would be the bright colors, appealing picture, and

pattern. The bright colors get the reader’s attention and are easy on the eye. They are not so

bright that it is unpleasant to look at. They get the viewers’ attention and keep them interested

by adding life to the picture and make it look appealing. The picture is so appealing because it

gives a real picture of a real beach in Florida. It pulls readers in and makes them feel happy and

relaxed by looking at it. It makes a person imagine themselves on a beach similar to this. The

pattern of the picture also makes it appealing. It is easy to look at and flows nicely. It is easy to

read the text at the top of the page and then follow the trees to the text at the bottom of the

page.

Looking at this ad definitely makes a person wish they were on a beach in Florida. The

ad is very effective. The appeals of ethos, pathos, and logos help sell the ad. They catch the

viewer’s emotions by showing a beautiful looking beach and a mother and daughter walking

hand in hand. They also state the facts and give their website information and use logic in the

words and making up the catchy word “Islandology”. They do a good job with advertising by

putting the email address on, and putting the mind at ease with the wording they chose. The

bright, vibrant colors grab the reader’s attention and keep them interested. The picture is also

very realistic looking. It seems like a very family friendly vacation destination. So, if you are an

adult with a family, love to travel, and have the money, then this ad is for you!

Works Cited

"Fortmeyers-sanibel.com.", Midwest Living, Jan. 2017: 80-81. Print.