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Ouse Washes Landscape Partnership scheme: Scheme-wide Outcomes

GREEN = the majority of the data can be gathered through the progress reports from project deliverers

ORANGE = most of the data will need to be gathered through additional scheme-wide data gathering (e.g., surveys)

Programme Scheme-wide Outcome

What we are trying to achieve through the scheme

(Outcome) Indicator

What it is that will show us whether and how we have reached our desired outcome/change (our ‘targets’)

Baseline data

What the situation is at the start (March 2014) - which also shows why there is a need to address this – and which will also be collected at the end of the scheme to show the ‘distance travelled’

Aggregation of outcomes (+ their related outputs) from project Nos

Which projects will deliver outcomes directly supporting this scheme-wide outcome

Evidence/Data Sources & Measurement tools

What Methods and Sources we will be using to collect the necessary evidence/ quantitative and qualitative data to show the ‘journey travelled’ and the benefits/outcomes achieved

A (Conservation)

Better condition of natural heritage achieved

- Existing habitats strengthened

- Ecological landscape-scale network enhanced

Overall condition for the nature reserves in the OWLP area is generally considered good (although the Ouse Washes SSSI is considered ‘deteriorating’), but there are gaps in ecological networks

1, 3, 12 - Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Biodiversity & Landscape Features’

- Testimonies and data from conservation organisations and Environment Agency staff involved in OWLP area

- ‘Before and After’ Photographs- Videos- Press Items

1



(Outcome) Indicator


Baseline data






A (Conservation)

Better condition of built heritage achieved

- Greater awareness of risks to archaeological monuments with farmers and landowners

- Improvements made to (the management of) archaeological sites and built environment in the OWLP area

Great number of existing Heritage at Risk, in particular archaeological sites of national significance (whether scheduled or not)

4, 5 (primarily raising awareness)

- Testimonies from heritage organisations involved in OWLP area

- Testimonies from farmers and landowners participating in projects

- ‘Before and After’ Photographs- Videos- Press Items

A (Conservation)

Heritage better identified and recorded

Improved record of significant natural, built and cultural heritage of the OWLP area which is also made more publicly accessible

- Patchy record for certain types of heritage

- Information is dispersed and not easily accessible

2, 3, 4, 5, 7, 11, 15, 16, 17, 25 - Aggregation of outcomes from projects- Aggregation of (some of) outputs from

projects under ‘Advice & Support’- New and Improved data sets with e.g.,

Biodiversity Record Offices, Historic Environment Record Centres and Archives (including online community archives) relevant to the area

- Greater promotion of use of and improved access to information Resources

- Press Items

2



(Outcome) Indicator


Baseline data






A (Conservation)

Improved management and maintenance of heritage

Organisations involved in the management of the OWLP’s heritage declare seeing improvements in mutually beneficial management and maintenance regimes

- Overall management of the area and its natural and historic heritage is considered good

- Cross-organisational work patchy and could be improved, which would lead to better maintenance and management regimes overall

2, 3, 4, 25 - Aggregation of outcomes from projects- Testimonies from organisations

involved in management of the OWLP area’s natural and historic heritage showing better and closer cooperation between organisations, farmers and others involved in the management of the area

- Quotes- ‘Before and After’ Photographs- Videos- Press Items

3



(Outcome) Indicator


Baseline data






B (Participation)

Increased community participation in local heritage [e.g. through activities/visits/events]

More people engaged with their local heritage

- Relatively low levels of community participation in local heritage – came out of CACRE’s Access & Audience work 2013

- Limited local engagement opportunities & heritage events – came out of CACRE’s Access & Audience work 2013

4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 19, 23

- Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Participation and Learning Activities’

- At events: e.g., counting the number of people attending events and participate in project activities, plus the range of organisations represented at events

- Increase in the number of events and projects in the OWLP area over the duration of the scheme

- Increase in number of local participants in OWLP and other events in the area

- Strengthening of local community and heritage groups - increase in volunteers, activities and local empowerment noticed throughout area

- Feedback from participants & visitors (e.g., at Festival Fortnights)

- Surveys- Quotes- Audio Recording- Photographs and Videos- Press Items- Competitions- Social Media & Online Platforms:

increase in engagement (e.g., No of hits on OWLP website; No of followers of blog, Twitter & other Social Media; No of comments left; No of re-tweets)

4



(Outcome) Indicator


Baseline data






B (Participation)

Greater diversity of people engaging with local heritage

Greater diversity of people engaging with local heritage

Certain sectors of the community currently not much involved with heritage: in particular young people, ethnic minorities; newcomers to the area; migrant communities; deprived communities – came out of CACRE’s Access & Audience work 2013

1, 4, 8, 10 - Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Volunteers’ and ‘Visitors’ – subcategories Age Profile/ Gender Profile/ Ethnic Profile/ Socio-Economic Profile/ Disabilities

- Feedback from participants & visitors- Surveys- Photographs and Videos- Quotes- Social Media & Online Platforms

B (Participation)

Increased community participation with local heritage through volunteering

More people are inspired to take up volunteering on a regular basis

Relatively low levels of volunteering – came out of CACRE’s Access & Audience work 2013

5, 6, 7, 8, 10, 14, 16, 18, 23, 25 - Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Volunteers’- Increase in number of volunteers and

types of volunteering opportunities in the OWLP area

- Feedback from participants & visitors- Quotes- Audio Recording- Press Items- Social Media & Online Platforms

5



(Outcome) Indicator


Baseline data






B (Participation)

People having developed an increasing interest in the heritage of the area

More people are inspired by the landscape or its heritage and indicate the area to be ‘interesting’

- Heritage of area often considered uninteresting – partly a matter of not knowing what’s there and what’s happening – came out of CACRE’s Access & Audience work 2013

- Most people declare being uninspired by the landscape – came out of CACRE’s Access & Audience work 2013

1, 4, 6, 10, 11, 13, 16, 19, 24 - Aggregation of outcomes from projects- Surveys with locals and visitors: e.g., a

greater support for local conservation work and heritage initiatives noticeable

- Feedback from organisations, participants & visitors (e.g., at Festival Fortnights): e.g., increasing interest noticeable with activities organised by local heritage groups; The uptake of leaflets and other hard copy documents at events

- ‘Before and after’ Surveys- Quotes- Audio Recording- Press Items- Social Media & Online Platforms: e.g.,

the number of people & organisations actively adding photographs and videos, or other information, onto the OWLP’s online resources; Number of downloads and continuous increase of downloads of digital information provided digitally

- Competitions

6



(Outcome) Indicator


Baseline data






C (Access & Learning)

Expanded information about the area’s heritage and information made more accessible through an expanded range of information sources

More information about the OWLP area & heritage made readily available, through an expanded range of information sources

- Limited provision of information about the landscape and its heritage

- Existing information hard to come by

- Information widely dispersed; no existing one-stop shop for information about the OWLP area

- Lack of engaging stories exploring the OWLP landscape past and present

1, 2, 3, 4, 5, 6, 7, 8, 9, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 24, 25


under ‘Intellectual Access’- Increase in information sources

counted and analysed for its usage: e.g., user stats on the OWLP website;

- Number of public locations in OWLP area where OWLP information is readily available

- Feedback from participants & visitors: e.g., increase in physical and online sources of information noticed

- ‘Before and After’ Photographs- Videos- Press Items: e.g., the number of

responses following publication of articles in e-newsletters, parish magazines/ newsletters, or as a result of press releases, newspaper articles or interviews for TV or radio

- Social Media & Online Platforms- Brand development- Interpretation facilities

7



(Outcome) Indicator


Baseline data







Increased knowledge about the local landscape and heritage with locals and visitors

Large number of people declaring a marked improvement in their knowledge of the OWLP area and its heritage

Low levels of knowledge about local heritage with both locals and visitors, especially about the landscape history and cultural heritage (although the ‘heritage supporters ‘on the whole showed a better understanding already) – came out of CACRE’s Access & Audience work 2013

1, 3, 4, 5, 6, 8, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 24, 25

- Aggregation of outcomes from projects- Surveys with locals and visitors- Feedback from participants & visitors:

e.g., people declaring a better knowledge of the local heritage and a better understanding of the issues the landscape faces

- ‘Before and after’ Surveys- Quotes- Audio Recording- Social Media & Online Platforms- Competitions


Improved public access to the local landscape and heritage

A majority of people declare seeing improvements in opportunities created to gain access to the countryside and the OWLP heritage

- Low levels of public access opportunities / access points and facilities in most parts of the OWLP landscape – came out of CACRE’s Access & Audience work 2013

- There is a clear need for more local green access provision, as well as circular walking and cycling routes close to settlements – came out of CACRE’s Access & Audience work 2013

- Lack of integrated networks of rights of way, cycle routes and river corridors – came out of CACRE’s Access & Audience work 2013

1, 4, 6, 7, 8, 11, 17, 18, 19 - Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Access’- Feedback from participants & visitors- Surveys with locals- ‘Before and After’ Photographs- Videos- Press Items- Information about transport

improvements in the area gathered

8



(Outcome) Indicator


Baseline data







Increased diversity of people accessing local landscape and heritage

Increase in the diversity of people attending activities and events

- Relatively limited groups of people so far engaged with the OWLP area’s heritage

- High levels of deprivation leading to relatively low levels of engagement

1, 4, 6, 8, 14, 15, 17, 19 - Aggregation of outcomes from projects;- Aggregation of outputs from projects

under ‘Volunteers’ and ‘Visitors’ – subcategories Age Profile/ Gender Profile/ Ethnic Profile/ Socio-Economic Profile/ Disabilities – showing e.g. that more young people, ‘newcomers’ and migrant communities are also accessing the local heritage

- Data obtained from local heritage and user groups.

- Feedback from participants & visitors- Surveys with locals and visitors- Testimonies from organisations

involved in OWLP area- Photographs and Videos- Quotes- Audio Recording- Competitions- Language interpretation

9



(Outcome) Indicator


Baseline data







Increased recognition and appreciation of the heritage and landscape/ People having a more positive attitude towards local landscape and heritage

Marked increase in people showing a positive attitude towards / increased appreciation of the OWLP heritage

- General lack of knowledge and understanding of the significance and uniqueness of the OWLP’s landscape and heritage – came out of CACRE’s Access & Audience work 2013

- Lack of appreciation for the uniqueness of the OWLP landscape and heritage – there seems to be a need to make the landscape more ‘interesting’

1, 2, 3, 5, 6, 7, 8, 9, 11, 13, 14, 15, 16, 17, 19, 20, 21, 24, 25

- Aggregation of outcomes from projects;- Surveys with locals and visitors:

showing e.g., an increased perception of a defined identity for the OWLP area

- Counting and collating e.g., the number and types of feedback received at presentations given, events, community consultations and through Social Media

- Feedback from participants & visitors; e.g., Return rate for surveys conducted, including satisfaction surveys

- ‘Before and after’ Surveys- Quotes- Testimonies from organisations

involved in OWLP area- Press Items- Social Media & Online Platforms- Brand development- Competitions

10



(Outcome) Indicator


Baseline data







Raised greater awareness of the threats to the landscape and its communities and the positive contributions people could make [e.g. increased knowledge of good farming practice and how this contributes to environmental quality; improved understanding and exploration of the archaeology and history of the area; and increased understanding of the importance of the wetland habitat creation schemes]

- Improvement in understanding of the threats the OWLP landscape, its heritage and communities face

- Increase in an understanding by local people of what they can do themselves to counteract these threats

- General lack of knowledge and understanding of the ‘threats’ to the landscape and its heritage and communities – came out of CACRE’s Access & Audience work 2013

- A level of apathy in taking personal responsibility and action to counteract threats seems to be common

2, 4, 6, 7, 8, 9, 11, 13, 20, 21, 25

- Aggregation of outcomes from projects;- Surveys with locals and visitors: e.g.,

focusing on climate change mitigation- Feedback from participants & visitors:

e.g., an increased focus on the future of the OWLP landscape apparent

- Quotes- Testimonies from organisations

involved in OWLP area- Audio Recording- Press Items- Social Media & Online Platforms

11



(Outcome) Indicator


Baseline data







Opened up new dialogues that inform debates about changing and adapting management processes in the future

- More informed and two-way dialogue developed over the course of the delivery phase

- More strategic partnership working between conservationists, communities and farmers/landowners, working towards a more balanced approach to managing the historic landscape

- General misunderstanding and confusion about the management of the land and water in the OWLP area: unclear who is doing what, where, when and why

- Competition in several, very different land use interests is increasing: agriculture vs. conservation work vs. public access vs. water management?

- There are very few opportunities for people to share their perspectives on land use and to actively discuss how public access and tourism promotion could best be balanced with conservation and restoration work, and farming practices

1, 4, 9, 11, 12, 20, 21 - Aggregation of outcomes from projects- Testimonies from organisations

involved in the OWLP area- Surveys with locals and visitors- Quotes- Workshops/Conferences/etc- Photographs and Videos- Audio Recording- Press Items- Social Media & Online Platforms

D (Training) Improved heritage skills of local people, especially those who are unemployed or with low educational attainment

Number of local people with heritage skills has increased

Relatively low levels of education and skills with local communities – came out of CACRE’s Access & Audience work 2013

3, 4, 5, 7, 10, 11, 14, 15, 16, 19, 22, 23, 24, 25


under ‘Training and Skills’- Feedback from participants & visitors- Surveys with locals and visitors- Testimonies from organisations

involved in the OWLP area- Quotes

12



(Outcome) Indicator


Baseline data






D (Training) More local people trained to continue to maintain, manage and promote the area's inherent beauty, natural and built heritage assets

Number of local people trained and interested in continuing the maintenance and management of the landscape and its heritage increased

- Relatively low numbers of local people involved in the maintenance and management of the OWLP landscape and heritage

- Loss of traditional skills, e.g., due to ongoing loss of smaller, family-led farming businesses in area

2, 3, 4, 5, 7, 10, 11, 16, 22, 23, 24


under ‘Training and Skills’- Feedback from participants & visitors- Testimonies from organisations

involved in the OWLP area- Surveys with locals and visitors- Quotes

D (Training) Increased capacity of partners to offer training opportunities to people

More and wider range of skills and other training opportunities available with the OWLP partners

Limited training opportunities and which are not widely advertised

23 - Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Training and Skills’- Testimonies from organisations

involved in the OWLP areaD (Training) Increase in the number and

types of new volunteering opportunities created

More and more diverse volunteering opportunities available with the OWLP partners

Volunteering opportunities, both numbers and types, currently not widely advertised and offer could be widened

3, 5, 8, 10, 18, 23 - Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Volunteers’- Local community and heritage groups

more actively promote and create new volunteer opportunities

- Feedback from participants & visitors- Testimonies from organisations

involved in the OWLP area- Social Media & Online Platforms

13



(Outcome) Indicator


Baseline data






General Increased cooperation between existing partners [leading to more strategic partnership working, a clear future vision and long-term commitment from a wide group of partners]

Increase in positive collaboration initiatives between partners at all levels and types of organisations

- Although certain cross-organisational initiatives/partnerships are in place, improved partnership working, especially between local and regional/national organisations, as well as between public and private sectors is deemed necessary

- OWLP landscape crossing 2 counties, five districts and 29 parishes, thereby so far resulting in a general lack of joint initiatives

2, 3, 4, 9, 11, 12, 14, 16, 17, 19, 20, 21, 23, 24

- Aggregation of outcomes from projects- Testimonies from organisations

involved in the OWLP area- Clear joint vision for the OWLP

landscape taken shape- Legacy plans for the OWLP landscape

supported by a wide range and types of organisations

- Clear dedication for continuation of partnership working post OWLP-scheme

- Workshops/Conferences/etc- Photographs and Videos- Quotes

14



(Outcome) Indicator


Baseline data






General The OWLP landscape area recognised and promoted as a distinctive visitor and local destination

- Local, regional and national media, as well as local, regional and national tourism organisations show a marked increase in positive referrals to the OWLP landscape

- A more coordinated approach to the destination marketing of the OWLP area

- Very low levels of promotion of the OWLP area and the local character and distinctiveness

- Non-existing unified vision for and promotion/ marketing of the OWLP landscape

- Lack of coherent tourism promotion

- Lack of clearly defined identity for the OWLP landscape

1, 4, 6, 7, 8, 11, 16, 20, 24 - Aggregation of outcomes from projects- Clear joint vision for the destination

marketing and visitor management for the OWLP landscape taken shape

- Testimonies from organisations involved in the OWLP area

- Feedback from participants & visitors: e.g., recognition of increased identity for the OWLP area

- Surveys with locals and visitors- Quotes- ‘Before and After’ Photographs- Videos- Press Items- Social Media & Online Platforms- Brand development- Competitions

General Strengthened and promoted major and minor ‘access hubs’ along the OWLP area

- More activities taking place at all access hubs in OWLP area

- Increase in people finding the access hubs & their facilities improved

- Increase in cross-hub cooperation, with active referral between sites

- General lack of cross-organisational/cross-‘hub’ promotion and mutual ‘hub’ strengthening

- Existing ‘hubs’ often considered having inadequate basic facilities such as toilets, cafes and interpretation

6, 11, 12, 18, 19, 20 - Aggregation of outcomes from projects- Testimonies from organisations

involved with hubs in the OWLP area: e.g., increase in numbers and levels of appreciation of visitors

- Feedback from participants & visitors- Surveys with locals and visitors- ‘Before and After’ Photographs- Videos- Press Items- Social Media & Online Platforms- Brand development

15



(Outcome) Indicator


Baseline data






General Greater engagement with local heritage by schools, colleges and adult education providers

- Schools, colleges and adult education providers having shown an increasing interest in the OWLP landscape and heritage

- An increase in educational visits to OWLP nature reserves and heritage attractions, including OWLP-related museums in the wider area

- Educational resources created as part of OWLP projects – created in close cooperation with teachers - having been adopted and being used by educational providers in and around the OWLP area

- Relatively low levels of incorporation of local heritage in education in the area

- Limited range of educational resources available that focus on the heritage of the OWLP area

- A major gap in knowledge and awareness of the local history and heritage with younger generations (under 40s) compared to the older generations

4, 13, 15, 17, 18, 22 - Aggregation of outcomes from projects- Aggregation of outputs from projects

under ‘Participation’- Testimonies from organisations

involved in the OWLP area- Incorporation of OWLP heritage

information in curriculum- Increase in focus on OWLP heritage in

adult education in area- Quotes- Photographs and Videos

16



(Outcome) Indicator


Baseline data






General An improved sense of identity and stronger community cohesion

- A majority of respondents agreeing that the OWLP area and its communities have a distinct identity

- A majority of respondents declaring that the OWLP scheme has helped bring communities closer together

- A number of people expressing that the OWLP scheme has made a difference to their personal lives

- Relatively low levels of pride and ‘sense of belonging’ to the landscape – came out of CACRE’s Access & Audience work 2013

- Perceived threats from newcomers and migrant communities changing the make-up of the population in the local settlements

1, 4, 8, 11, 15, 16, 19, 20 - Aggregation of outcomes from projects- Feedback from participants & visitors- Surveys with locals and visitors- Quotes- Press Items- Brand development- Competitions

General Enhanced the quality of life and well-being of communities

- A number of people expressing that the OWLP scheme has enhanced the quality of life or well-being of their community

- A number of people declaring that their participation in OWLP projects has been an enriching experience

High levels of deprivation in communities in parts of the OWLP area – came out of CACRE’s Access & Audience work 2013

5, 18, 22 - Aggregation of outcomes from projects- Feedback from participants & visitors- Surveys with locals and visitors- Quotes

17



(Outcome) Indicator


Baseline data






General Increased community empowerment to manage local heritage in future

- More people having joined existing volunteer groups

- Active community/ volunteer groups in the OWLP area reporting that they feel more empowered to take on responsibilities for continued maintenance and management in the OWLP area

- Community networks strengthened and supported

- Relatively low levels of community input into the management and maintenance of the OWLP area

- General perceived view of organisations working in OWLP area as giving the communities’ benefits a low priority

1, 2, 3, 4, 9, 10, 12, 18, 19, 23, 24, 25

- Aggregation of outcomes from projects- Feedback from participants & visitors- Surveys with locals and visitors- Quotes- Press Items

General Increase in the number of people working or earning a living from the local heritage

An Increase in the number of people working locally or earning a living directly or indirectly from the local heritage

Heritage/leisure/tourism industries generally small-scale, undeveloped and working in isolation in most parts of the OWLP area – came out of CACRE’s Access & Audience work 2013

None (although intended as an indirect result from project 24)

- Aggregation of outputs from projects under ‘Jobs created’: jobs created as part of OWLP scheme, as well as any associated initiatives

- Testimonies from organisations involved in the OWLP area

- Information gathered from tourism-related businesses

- Quotes- Photographs and Videos- Press Items

18



(Outcome) Indicator


Baseline data






General Increased spending in the local area linked to heritage

- Increased spending in the local area linked to heritage

- Increase in cooperation between tourism businesses and organisations involved in the promotion of the OWLP landscape leading to mutually beneficial financial rewards

- Lack of developed tourism/heritage industry in the OWLP area

- Lack of sufficient and varied tourism attractions & amenities in the area

- Relatively low levels of tourism-related income generated in the area

11, 12, 19, 24 - Aggregation of outcomes from projects- Information gathered from tourism-

related businesses and partners with tourism-related income site (e.g. WWT Welney): visitor data, e.g., increase in visitors and length of stay noticed

- Information gathered from Tourist Boards at DC level

- Feedback from participants & visitors- Surveys with locals and visitors- Photographs and Videos- Quotes- Press Items

19

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