ldr291.files.wordpress.com€¦ · Web viewChristian Dior is a very famous brand, it allows LVHM...
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LEADERS’STYLE GRID – GROUP DYNAMICS AND LEADERSHIP – FBS JY LE ROUX ANALYSIS OF GREAT LEADERS LEADER 1 Name : Bernard Arnault Company : LVMH LEADER 2 Name : Steve Jobs Company : Apple WHAT IS THE LEADER’S VISION STATEMENT ? investment and purchase of brands to create a multinational firm. He invests in different luxurious sectors in the aim to avoid that one sector jeopardise the rest of the firm (financially speaking). Steve Jobs' vision of a "computer for the rest of us" sparked the PC revolution and made Apple an icon of American business. He wanted to change some ways of life like: the way of working and the way of the education. This man wanted to have an impact on the world. 1
Transcript of ldr291.files.wordpress.com€¦ · Web viewChristian Dior is a very famous brand, it allows LVHM...
LEADERS’STYLE GRID – GROUP DYNAMICS AND LEADERSHIP – FBS JY LE ROUX
ANALYSIS OF GREAT LEADERSLEADER 1Name : Bernard ArnaultCompany : LVMH
LEADER 2Name : Steve JobsCompany : Apple
WHAT IS THE LEADER’S VISION STATEMENT ?
investment and purchase of brands to create a multinational firm. He invests in different luxurious sectors in the aim to avoid that one sector jeopardise the rest of the firm (financially speaking).
Steve Jobs' vision of a "computer for the rest of us" sparked the PC revolution and made Apple an icon of American business. He wanted to change some ways of life like: the way of working and the way of the education. This man wanted to have an impact on the world.
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LEADERS’STYLE GRID – GROUP DYNAMICS AND LEADERSHIP – FBS JY LE ROUX
RATE THE LEADER’S VISION STATEMENT ?From 1 to 10
• A good vision statement• Identifies values and beliefs
• Is idealistic or utopian
• Represents broad and overarching (versus narrow and specific goals)
• Is inspiring
• Is future oriented
• Is bold and ambitious
• Reflects the uniqueness of the organization
• Is well articulated and easily understood
How would you improve the leader’s vision statement ?
He has a strategic and an artistic vision of the market.
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Be more specific: too many different activity sectors, too many brands
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Take not enough risks, he should innovate more, he’s too sure about his mark
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LEADERS’STYLE GRID – GROUP DYNAMICS AND LEADERSHIP – FBS JY LE ROUX
PROJECT LEADINGChoose a specific project
Innovation– How does the initiative/project go beyond existing good practice?
Efficiency– Does the final project offer good value for time, money and effort?
Give examples of project success of this leader
The purchase of Christian Dior
It wasn’t innovative because the group already holds perfume houses such as Guerlain. Sio, it was just one more brand in the aim to expend market holding.
Christian Dior is a very famous brand, it allows LVHM to earn money regarding to the time spent on negotiation. There is a high rentabilityIt can reach new parts on the market and new consumers (from BRICS) thank’s to this investment.
Success of Louis Vuitton Foundation, Kenzo, Veuve Cliquo, Christian Lacroix etc …He success in the making a link between all the companies he owns.
The project of the iPhone
Before this project, smartphones didn’t exist. So the iPhone is the first smartphone. Thanks to its easy use and it new, it became an attractive product all around the world. Since 2007, the world is “influenced” by the iPhone movement.
Yes, because over time people are not tired of the product. They are staying to be attracting by the iPhone. Innovation each year on it allows the brand to keep consumers’ interest.
Ipad, Macbook, iPod ….
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SUSTAINABILITY LEADER (PERSON)
• Involvement– To what extent was this person responsible for initiating or driving strategy/initiatives?
• Engagement– How has this person communicated the details and benefits of the above to key stakeholders?
• Delivery– How far was this person responsible for delivering the initiative?
• Accountability– How far is this person responsible for the success of the project? Why?
This person is responsible for initiating because he is the leader and he takes the initiative to buy new brands (important) and reach new market. He is not responsible for driving strategy, some people in the group do that for him.
All brands in the group have one director, and each of them take part in the stock exchange so the development is controlled at any moment, they must care about the benefits and loss.
He takes big decisions. Everyone must refer to him when some changes occur.
Each company is responsible for its success. Bernard.A has to encourage his companies to do the best they can.
Steve Jobs had for strategy to concentrate itself on 4 main products: public and professional on one axis, computer and laptop on the other one.
They have choose to keep create a buzz by the way of the silence. In the objective to keep waiting customers, these will then create rumors and internet will speak for them. Apple will control rumors but without to contradict them. The aim is to let consumer speculated on the product. After they supply the debate by giving low information. At list, they will introduce the product to journalist and some people just before its marketing. This communication is characterized as a “non-communication” strategy.
LEADERSHIP STYLE He’s a transformative leader because he encourages his group members to do the best they can. He is entrepreneur; he takes
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LEADERS’STYLE GRID – GROUP DYNAMICS AND LEADERSHIP – FBS JY LE ROUX
What is his leadership’s style according to the leadership theories
risks by investing in companies that could fail in some years.
PERSONAL LEADER’S QUALITIES EntrepreneurOptimist about the marketVisionaryStrategic
The willingness, the energy, the cleverness and innovator.
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LEADERS’STYLE GRID – GROUP DYNAMICS AND LEADERSHIP – FBS JY LE ROUX
WHAT ARE THE CRITICAL DIFFERENCES BETWEEN THE TWO STYLES ?
Bernard Arnaud purchases new luxurious company to win market shares and new consumers in the aim to expend his group. He minimises risks to undergo crises in invest in different sectors such as wine, clothes, jewels …
Contrary to B.Arnaud, Steve Jobs innovates with creating new products, new supports to use internet. He only creates he never buys brevets. It’s his way to win market share and sell more and more, in order to have the monopole with his new products.
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LEADERS’STYLE GRID – GROUP DYNAMICS AND LEADERSHIP – FBS JY LE ROUX
WHO DO YOU THINK THE BETTER LEADER IS ?WHY ?
According to us, the man who corresponding better to the definition of a leader between Steve Jobs and Bernard Arnaud, is Steve Jobs because he has a excellent vision about the future. He creates and innovates a lot. He succeeded to make Apple a multinationale firm while he began in his garage. It means that he trusted people who help him to increase his brand Apple. Nowadays Apple is recognise all in the world and his creator, Steve Jobs also. He was known to be someone very entrepreneur and a genuine.
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