Connotation and Denotation

A word's denotation is its literal definition. For example: Snake: a limbless reptile with a long, scaly body

A word's connotation is all the association we have with it. For example:

"snake in the grass," the biblical serpent, the danger of poisonous snakes, our own fear of snakes, or a malevolent (evil, bad) person might be called "a real snake"

Connotation can depend on the person who hears the word and brings his or her own associations to it.

*A plumber might immediately think of a plumbing tool called a snake.

*A biologist might think of the rare Indigo Snake he felt lucky to see the past weekend.

Some words, though, have shades of meaning that are commonly recognized. While "serpent" is literally a snake, the word "serpent" is usually associated with evil. In today's society, "politician" has somewhat negative associations, while "statesman" sounds more positive.

What Is a Euphemism?

A euphemism is a word or series of words, which replaces sad, unpleasant or shocking ideas with softer and nicer expressions. For instance: “departure from life” is a euphemism for “death”.

What is Doublespeak?

Doublespeak, often called "double talk," is the distortion, changing or switching of words to make an unpleasant, tricky or otherwise negative situation not sound as awful. For example, many times people say that someone has "passed on" as opposed to saying that the individual has died. Instead of focusing on the negative aspect that the person has left this world, the speaker places emphasis on the fact that the person has gone on into the next one.

What is Propaganda?

prop·a·gan·da [prop-uh-gan-duh]noun information, ideas, or rumors deliberately spread widely to

help or harm a person, group, movement, institution, nation, etc.

the deliberate spreading of such information, rumors, etc. the particular doctrines or principles propagated by an

organization or movement. From dictionary.com