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University of Tehran

Faculty of Physical Education and Sport Sciences

Curriculum Sport ManagementPh.D Degree Programme in Sport Management

General Characteristics, Syllabus and Headlines

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Chapter 1

General Characteristics

1. Introduction

The field of sport management has an important role in the development of the sports industry that today is one of the most important industries in the world. Training effective managers and experts in the field of sport management is an important responsibility that has been assigned to universities in the world. Among them, the Iranian universities specially

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University of Tehran as first and greatest university in Iran play an important role in producing science and traininng experts in the field of sports management.

The Ph.D. degree in Sport Management, which follows the Master's Degree Program aims to educate professionals and researchers in the field of sport management in various sectors of the sport industry. Ph.D. in Sport Management, like master degree consist of various fields such as marketing management, strategic management, sport media management, leisure and recreation management, sport facilities and events management. At this stage, students entering the course as Ph.D. Student have the opportunity to work in the different designated sport domains and can learn different lessons in accordance with the necessities of the sports industry. Doing research in area of interest, help students achieve specialist expertise in their area of interest in field of sport management.

2. Definition

Sport management defined as planning, organizing, controlling and supervising sport and physical education. The purpose of this field is to provide well-known and skilled managers and experts to manage the affairs of sport organizations of the country. Physical education and sport as a extensive area, need to have competent and efficient managers at different levels. therefore the existence of appropriate and efficient managers for sports organizations is indispensable.

3. Goals

The purpose of the Ph.D program of sport management is to train and provide specialists with critical thinking and problem solving skills and ability to research, teach, and advicing in the sport industry. In this course, students analyze sport industry by their researchs in the fields of entrepreneurship, business, economics, marketing and communication in various fields of sport including recreational, educational, championship and professional sport to acquire the ability to localize scientific achievements in the development of the country's sports industry.

4. Importance and necessity

The necessity of conducting research, reviewing and providing effective strategies for the development of the sport and creating scientific infrastructures for the development of communication and economic power and the use of ideas and creativity in the development of employment in the sport industry and the possibility of competition with the countries of the world, The training of qualified specialists in the field of sports management is necessary.

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5. Course Duration and Certificate

course duration and certificate is in accordance with the rules of the Ministry of Science, Research and Technology of Iran.

6. Credits number and type

The total number of credits of Ph.D course in Sport Management are 36 credits (18 instructional and 18 dissertation credits) as follows in Table 1:

Table 1. courses of Ph.D Sport Management Program

CreditsCourses12Compulsory courses6optional courses18Dissertation36Total

Note 1.

Students who have not completed the required courses in the master's degree (or students of other fields that intending to study in this field), with the suggestion of department director and the approval of the Department members and postgraduate unit of the Faculty, are obliged to complete their curriculum deficiencies Up to a maximum of 6 credits from the Master's Degree in Sport Management.

7. Roles, abilities and competencies of the graduates

Graduates of this course will have the following general and specialized abilities

general abilities

Teaching and training sports related topics in undergraduate and postgraduate degrees, and at academic centres or various sport organizations.

Conduct fundamental, developmental and applied researches in the sport industry.

specialized abilities

Managing and leading sport organizations. Providing specialized advice to managers of sport organizations. Guiding research projects of students, research centers and sports organizations.

8. Entry Requirements

In accordance with the regulations of the Ministry of Science,Research and Technology of Iran.

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Chapter 2

Syllabus

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Table 2. Compensatory courses

Code Title

credits hours

Prerequisite

Theoritical

Practical

total

Theoritical

Practical

total1 Statistical Analysis and Applying

Statistical Softwares in Sport 2 - 2 32 - 32 -

2 Principles and Bases of Management 2 - 2 32 - 32 -

3 Organization and Management Theories 2 - 2 32 - 32 -

4 Safety and Security Management in Sport Facilities 2 - 2 32 - 32 -

5 Sport Facilities Design and Maintenance Management 2 - 2 32 - 32 -

6 Organizational Behavior Management 2 - 2 32 - 32 -

Total 6 - 6 96 - 96 -

Students who have not completed the required courses in the master's degree (or students of other fields that intending to study in this field), with the suggestion of department director and the approval of the Department members and postgraduate unit of the Faculty, are obliged to complete their curriculum deficiencies Up to a maximum of 6 credits from the Master's Degree in Sport Management.

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Table 3. Compulsory courses

Code Title

credits hours

Prerequisite

Theoritical

Practical

total

Theoritical

Practical

total

1 Sport Facilities and Events Management 2 - 2 32 - 32 -

2 Marketing Management in Sport 2 - 2 32 - 32 -

3 Advanced management in sport 2 - 2 32 - 32 -

4 Qualitative Research Method in Sport Management 2 - 2 32 - 32 -

5 Leisure and sports management 2 - 2 32 - 32 -

6 Advanced Strategic Management in Sport 2 - 2 32 - 32 -

Total 12 - 12 192 - 192 -

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Table 4. Optional courses

Code Title

credits hours

Prerequisite

Theoritical

Practical

total

Theoritical

Practical

total

1 Fundamentals of Economics in Sport 2 - 2 32 - 32 -

2 Globalization and sport tourism 2 - 2 32 - 32 -

3 Ethic and law in Sport 2 - 2 32 - 32 -

4Public Relations and Media Management in Sport 2 - 2 32 - 32 -

5 Human Resources Management in Sport 2 - 2 32 - 32 -

6Performance measurement and Management in sport organizations 2 - 2 32 - 32 -

7Advertisement and Brand Management in Sport 2 - 2 32 - 32 -

8Politics and International Relations in Sport 2 - 2 32 - 32 -

9Philosophy and the History of Sport in Iran and the World 2 - 2 32 - 32 -

10Entrepreneurship and business management in sport 2 - 2 32 - 32 -

11 Technology and Management Information Systems in Sport 2 - 2 32 - 32 -

Total 6 - 6 96 - 96 -

The student is required to complete 6 credits from the above credits.

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Chapter 3

Syllabus & Headlines

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Course Title: Sport Facilities and Events ManagementNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory ■ Optional □Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding principles and practices of planning, funding, and managing facilities and events planning and operating sport facilities and events.

Headlines1) Bidding and operating mega sport events (Olympic and World cup)2) acquisition with modern and great national and international sport venue and stadiums. 3) Economic, social and environment outcomes of sport facilities and events. 4) Green sport facilities and events and sustainable development in sport. 5) New technologies and methods in designinig, building and operating facilities and events6) Crowd management, safety and security issues in managing sport facilities and events7) Role of sport facilities and events in tourism and globalization8) Sport facilities maintenance management 9) Sport facilities locating and site selection10) Volunteer management in sport11) Sport facilities and events future

Assessment

ProjectFinal ExamMidterm examActive Attendence

(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Sajjadi, Seyed Nasrollah. (2014). “Sport Facilities Designing and maintenance management ”. Avaye

Zohoor Publication (in Persian).2) Jalali Farahani, Majid. (2017). “Sport events and camps management”. University of Tehran publication,

4th edition (in Persian).3) Jalali Farahani, Majid. (2014). “Safety and security management in sport facilities and events”. University

of Tehran publication (in Persian). 4) Hadavi, Farideh. (2011). “Project management in sport, planning and control techniques”. Sayeh Nima

Publication (in Persian). 5) Supovitz, F. (2013). "The sports event management and marketing playbook". John Wiley & Sons. 6) Greenwell, T. C., Danzey-Bussell, L. A., & Shonk, D. (2014). "Managing sport events". Human Kinetics.7) Getz, D., & Page, S. (2016). "Event studies: Theory, research and policy for planned events". Routledge.

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Course Title: Marketing Management in SportNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory ■ Optional □Course nature: Theoretical ■ Practical □

ObjectiveAcquisition with dimensions and consequences of marketing in sport.

Headlines1) Principles, fundamentals and theories of sport marketing and sport industry.2) Planning, implementation and controlling sport marketing strategies.3) Marketing mix and strategies for product development, supply chain, advertisement and

pricing. 4) Market segmentation, selecting target market and Positioning in market5) Purchasing and selling management and analyzing consumer and seller behavior in sport. 6) Value chain, brand management, Intellectual property and copy rights in sport.7) Services marketing and sport marketing unique atributies. 8) Customer Orientation and customer relationship management in sport.9) Sport organizations, events and professionals finance (TV right, sponsorship, ticketing,

licensing, endorsement and etc)10) Electronic commerce and online marketing in sport. 11) Globalization and international marketing in sport.

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Babayi, Mohammad Ali. (2016). “international marketing”. SAMT publication (in Persian).2) Smith, A. C. (2012). Introduction to sport marketing. Routledge.3) Fullerton, S. (2010). Sports marketing. Boston, MA: McGraw-Hill Irwin.4) Mullin, B. J., Hardy, S., & Sutton, W. (2014). Sport Marketing 4th Edition. Human Kinetics. 5) Fetchko, M., Roy, D. P., & Clow, K. E. (2016). Sports marketing. Routledge.6) Funk, D., Alexandris, K., & McDonald, H. (2008). Consumer behavior in sport and events. Routledge

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Course Title: Advanced management in sportNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory ■ Optional □Course nature: Theoretical ■ Practical □

ObjectiveAcquisition with new theories in management and sport to Policymaking, goal setting, planning and decision making in sport organizations

Headlines1) Management and leadership in future organizations and Futures studies in sport

organizations. 2) New management theories (MBO, re-engineering, Z theory, cloudy organizations and etc)3) Chaos Theory and it’s application in organizational decision making.4) Theories about quality management and organizational excellence in sport organizzations5) Acquisition with social capital theories.6) Systematic thinking and using system theories in managing sport organizations 7) Knowledge management, organizational learning and learner organization8) Organizational entrepreneurship and entrepreneur organizations

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Jamshidi, Mina & Mirabi, Vahid Reza. (2013). “Review of Advanced Management Theories in the Post

Modern World”. Shahre Ashoob publication (in Persian).2) Amirakbari, Alireza. (2016). “Modern Management Theories of Post-modern Perspective”. Negahe

Danesh publication (in Persian).3) Parks, J. B., Quarterman, J., & Thibault, L. (2007). Contemporary sport management (No. Ed. 3). Human

Kinetics Publishers. 4) Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. (2015). Sport management: principles and

applications. Routledge.

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Course Title: Qualitative Research Method in Sport ManagementNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory ■ Optional □Course nature: Theoretical ■ Practical □

ObjectiveRealizing paradigms and methods of qualitative and mixed research methods in sport management researches. Also, acquiring the ability to recognize and select the appropriate method and design for sport management researches with considering different conditions.

Headlines1) Reviewing qualitative and mixed research methods2) Paradigms of research (positivism, structuralism, criticism and Interpretivism) and its

relation with quantitative and qualitative research methods3) Conditions of using qualitative-quantitative researchs and mixed research methods in

sport4) Qualitative Research Tools and instruments and their Validity and Reliability5) Methods of data collection in qualitative research6) Sampling in qualitative research7) Qualitative data analyzing methods8) Acquisition with qualitative data analyzing softwares

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods

approaches. Sage publications.2) Andrew, D. P., Pedersen, P. M., & McEvoy, C. D. (2011). Research methods and design in sport

management. Human Kinetics.3) Azar, Adel & Danayifard, Hasan. (2012). “Qualitive research methodology in management, Comprehensive

perspective”. Saffar publication. 4) Jones, Jan (2015). Research methods for sports studies. Routledge. Taylor & Francis Group.

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Course Title: Leisure and sports managementNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory ■ Optional □Course nature: Theoretical ■ Practical □

ObjectiveAcquisition with leisure and sports theories, its future, and sport for all development policies.

Headlines1) Leisure theories, its evolutionary process and the future of leisure2) Understanding the concepts of game, entertainment, extracurricular activities and leisure3) Understanding the role of politics, culture, economics and society in planning leisure4) Acquisition with types of leisure activities in Iran and the world.5) Factors affecting the way of spending leisure time.6) Active leisure and the role of urban management in the development of citizenship sport

and active lifestyle.7) Leisure and sports for different groups of society (women, disabled, patients, staff, etc). 8) The role of amateur and professional sports clubs in enriching leisure time9) Acquisition with traditional, native and local games.10) Leisure and sport tourism.

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Ehsani, Mohammad & Kashggar, Sara. (2013). “Managing leisure and recreational sports”. Tarbiat

Modares University (in Persian). 2) Jalali Farahani, Majid. (2016). “Managing leisure and recreational sports”. University of Tehran

Publication, 8th edition (in Persian). 3) Torkildsen, G. (2012). sport and leisure management. Routledge.

4) Horne, J., Tomlinson, A., & Jary, D. (2014). Sport, Leisure and Social Relations. Routledge.

5) Veblen, T. (2017). The theory of the leisure class. Routledge.

6) Dunning, E., & Rojek, C. (2016). Sport and leisure in the civilizing process: Critique and counter-critique. Springer.

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Course Title: Advanced Strategic Management in SportNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory ■ Optional □Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding the concepts, models and techniques of strategic management and the methods of formulating, implementing and evaluating the strategies of sports organizations.

Headlines1) Concepts, terminology, approaches and patterns of strategic management.2) Strategic management models.3) Acquisition with strategic planning techniques and SWOT analysis.4) Organizational strategic variables5) Internal and external environment analysis methods6) Stakeholder evaluation techniques7) Strategies prioritization methods 8) Tools for implementation and evaluation of strategies and programs.9) Acquisition with balanced score card (BSC) .

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) David, F. R. (2003). “Strategic management: Concepts & cases”. Prentice Hall.2) Nazari, Rasool; Ehsani, Mohamad & Saket, Reza. (2014). “Strategic planning and management in sport

organizations”. Hadis Rah Eshgh publication (in Persian).3) Khosravizadeh, Esfandiar; Hamidi, Mehrzad & Goodarzi, Mahmood. (2012). “Strategic management in

sport organizations”. Sport sciences research institute of Iran (in Persian). 4) Pearece, John A. &, Robinson, Richard B. (2010). Strategic Management, McGraw – Hill Education.

15

Course Title: Fundamentals of Economics in Sport Number of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding Economic Fundamentals and Theories in the Sports Industry.

Headlines1) Foundations, concepts, theories and principles of economics.2) Macro systems, capacities and challenges of Iranian economy.3) Concepts, advantages, disadvantages, methods and rules of privatization in sport.4) Sport industry and its economic characteristics in Iran and the world.5) Methods of financing and investing in sports.6) The role of sport in the health economy.7) The concept of business and types of commercial transactions and contracts8) Understanding pricing in sport.9) Monetary theories and policies, supply, demand, inflation, unemployment and ...10) Understanding the budgeting process and budget control in sport organizations.11) Concepts and foundations of micro and macro economics in sport.12) Macroeconomic concepts (national income and national production, consumption, capital

and investment, financial and monetary policies, exports and imports, exchange rates, income and employment, inflation, growth and economic stability.

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Heidari, Mostafa & Ameri, Mohsen. (2016). “Privatization from concept to implementation”. Fara

Amoozesh Publication (in Persian).2) Snowdon, B., Vane, H. R., & Wynarczyk, P. (1994). A modern guide to macroeconomics. Edward Elgar.3) Leeds, M. A., & Von Allmen, P. (2016). The Economics of Sports: International Edition. Routledge.4) Matthew, B. T. (2017). Financial management in the sport industry. Taylor & Francis.

16

Course Title: Globalization and sport tourism Number of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveAnalyzing dimensions of sport management in the context of globalization and understanding fundamentals of sport tourism management and its situation in Iran and the world.

Headlines1) The foundations, theories and models of globalization2) Political, social, cultural and economic consequences of the globalization of sport3) sports industry, tourism industry and sport tourism4) Acquisition with the sport tourism ecosystem5) Attractions of sport tourism and business opportunities6) Understanding the types of sports tourism7) Economic, social and environmental consequences of sport tourism8) Health, safety and security in sport tourism9) The role of hotels, agencies, transportation and recreational facilities in sport tourism10) Marketing and branding in sport tourism

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Jalali Farahani, Majid. (2017). “Globalization, sport and soft power, sport tourism”. University of Tehran

publication (in Persian).2) Mosalanezhad, Abbas. (2015). “Institutionalism and globalization”. University of Tehran pubcation (in

Persian).3) Moharamzadeh, Mehrdad. (2009). “Fundamentals of sport tourism”. Jahad Publication (in Persian). 4) Mojtabavi, Kourosh & Bahmanpour, Hooman. (2008). “Sport tourism”. National Olympic committee of

Iran publication (in Persian). 5) Hinch, T., & Higham, J. (2011). Sport tourism development. Channel view publications. 6) Gruneau, R., & Horne, J. (Eds.). (2015). Mega-events and globalization: Capital and spectacle in a

changing world order. Routledge.7) Ritzier, G., & Dean, P. (2015). Globalization: A basic text. John Wiley & Sons.8) Harris, J. (Ed.). (2016). Sport, Tourism and National Identities. Routledge.

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Course Title: Ethic and law in Sport Number of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding legal and ethical issues related to management in sport.

Headlines1) Analysis legal fundamentals of sport from the perspective of Islam and the West.2) International sports organizations with emphasis on sport law (structure, responsibilities and autonomies).3) Sport from the perspective of human rights.4) Arbitration (Judgment) in sport controversy.5) Studying sport organizations constitutions and disciplinary regulations.6) Legal analysis of human resources in sport organizations and events (coaches, athletes, referees, spectators, executive board of events).7) Legal analysis of marketing and sponsors affairs in sport.8) Legal analysis of intellectual property and sports mediaAssessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Meghdadi, Mohamad Mehdi. (2014). “Juridical and legal issues for Civil liability of athletes”. Mofid

University Publication (in Persian).2) Linda A. Sharp, Anita M. Moorman, Cathryn L. Claussen. (2014). Sport Law: A Mangement Approach.

Third Edition, Holcomb Hathaway Publishers.3) Andrew T. Pittman, John O. Spengler, Sarah J. Young. (2016). Case Studies in Sport Law, Second Edition,

Human Kinetics.

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Course Title: Public Relations and Media Management in SportNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding the interactive role of communication and media in sport development.

Headlines1) Foundations and theories of communication, mass communication and media.2) The role and function of a variety of media and mass communication tools in the development of sport.3) Understanding sport and media interaction roles.4) Media literacies and the role of public relations in sports organizations.5) Acquisition with a variety of fieldwork in sports media (journalism, presenter, commentator, Analyzer, photography and filming).6) Legal provisions of establishment and administration of mass media.7) Understanding process of producing television, radio and advertising messages.8) Understanding methods of advertising for influencing the audience.9) Modern communication and media technologies.10) Analysis the status of broadcasting and media in Iran and the world by emphasis on sport.11) Acquisition with famous television, radio and virtual networks in Iran and the world.

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Ghasemi, Hamid; Farahani, Abolfazl & Hoseini, Masoumeh. (2016). commiunication”. Payam noor

publication (in Persian).2) Stoldt, G. C., Dittmore, S. W., & Branvold, S. E. (2018). Sport public relations: Managing stakeholder

communication. Human kinetics.3) Albarran, A. B. (2016). Management of electronic and digital media. Nelson Education.4) Pedersen, P., Laucella, P., Kian, E., & Geurin, A. (2016). Strategic Sport Communication. Human Kinetics.

5) Hopwood, M., Skinner, J., & Kitchin, P. (2012). Sport public relations and communication. Routledge. 6) Schultz, B. (2012). Sports media: Reporting, producing, and planning. CRC Press.

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Course Title: Human Resources Management in SportNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding the implications for human resource management in sport organizations of the behavioral sciences, government regulations, and court decisions.

Headlines1) Fundamentals of HRM (its Definitions, Concepts, Functions and theorical evolution)2) knowing a variety of stakeholders in sports organizations.3) Strategic Human Resource Management and HR Strategies.4) Analysing human resources management process in organizations5) Human Resource planning, Staffing, selecting, recruitment, maintaining and promating.6) career path, talent management, Succession and meritocracy in sports organizations.7) Analysis, evaluation and classification of occupations and job design.8) Managing and evaluating human resource performance, training and improving HR.9) Safety management and work hygienics.10) Compensation systems, salaries, rewards and benefits.11) Work relations, team work and work team in sports organizations12) Knowing the employment and labor issues and laws, lay off, insurance and retirement13) Outsourcing, efficiency, effectiveness and productivity of human resources14) Theories of leadership, communication and motivation in the organization

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Farhadi, K & Azizi, MH. (2012). “Advanced Human Resouurce Management”. Science Pub (in Persian). 2) Goodarzi, Mahmood. (2015). “Organizational Behavior Management in Soprt”. University of Tehran

Publication (in Persian).3) Kargar, Gholam Ali. (2016). “Organizational Behavior Management in Soprt”. Allameh Tabatabai

University Publication (in Persian).4) Kashef, Mirmohamad. (2009). “Administrative and financial management in sport”. Sport Pub (in Persian).5) Taylor, T., Doherty, A., & McGraw, P. (2015). Managing people in sport organizations. Routledge. 6) Chelladurai, P., & Kerwin, S. (2017). Human resource management in sport and recreation. Human

Kinetics. 7) Robinson, L., & Palmer, D. (Eds.). (2010). Managing voluntary sport organizations. Routledge.

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Course Title: Performance measurement and Management in sport organizations

Number of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

Objectiveobtaining knowledge and skills needed for effective management of individual, team and organizational performance and examines the design of performance management systems that aim to transform organisational objectives into performance outcomes.

Headlines1) Concept of performance, performance management and performance evaluation2) Performance management cycle (targeting, performance agreement, feedback)3) Methods and models of individual performance management (Management By Objectives)4) Organizational performance management methods and models (Balanced Score Card)5) Methods and models of individual performance evaluation (360 degree feedback)6) Organizational performance evaluation methods (organizational excellence models)7) Acquisition with Quality Awards and National and International Organizational Excellence Models (Deming, Baldrige, EFQM, Ramba, etc.)

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Azar, Adel. (2015). “Performance Strategic Management”. Negah Danesh Publication (in Persian). 2) Rezaian, Ali & Ganjali, Assadollah. (2015). “Performance Management: What, Why and How”. Imam

Sadegh Publication (in Persian). 3) Amiran, Heidar; Ghafari, Meysam & Sheykh, Alireza. (2013). “Performance Measurement and

Management in Organization”. Amiran Publication (in Persian).4) Taghavi, Mirali; Hoseinpour, Akbar & Hesami, Reza. (2012). “Employees Strategic Performance

Management: from theory to practice”. Mehraban Publication (in Persian).

22

Course Title: Advertisement and Brand Management in SportNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding importance of brands and the brand building process, brand strategies and brand architecture. Also, providing an overview of the management, planning, evaluation, and use of advertising and sales promotion.

Headlines1) Theories, philosophies and brand models in Iran and the world.2) Advertising goals in sport3) Brand concepts, brand logo and motto design 4) brand equity and branding process5) Sociology and advertising culture in sport6) Media and techniques of advertising and branding in sport7) Economic and Identity Approach to Brand8) Brand intellectual property and copy right law in Iran and the world9) Analysis of the status of sports brands in Iran10) Advertising and gender, celebrities’ indorsement in sport in Iran and the world11) Advertising problems and violations in sport 12) Ambush marketing and sport13) Electronic and environmental advertising in sport

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Mohamadian, Mahmood. (2012). “Advertising Management”. Horoofieh Publication.2) Khodadad Hoseini, Hamid & Rezvani, Mehran. (2012). “Comprehensive Brand Management”. Cultural

researches office publication (in Persian).3) Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). “Strategic brand management: Building,

measuring, and managing brand equity. Pearson Education India”.4) Bouchet, P. Hillairet, D, Bodet, G. (2013). Sport Brands. Routledge, Taylor & Francis.5) Schwab, Victor O. (2013). How to Write a Good Advertisement Echo Point Books & Media.

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Course Title: Politics and International Relations in Sport Number of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveProviding a theoretical framework to the study of global politics and sports, and to the role of sports in different political systems. exploring the institutions of global and international governance shaping sports and sports policy, and their historical evolution.

Headlines1) Concepts and foundations of politics in sport2) The concept of international relations in sports organizations3) Models and theories of international relations in sport4) Governance, government and policymaking organizations in sport5) Sport and globalization and sport Diplomacy6) International relations in sport and global media7) Sports federations and national and international systems8) Policy in championship sport, professional sport and sports leagues9) Policy influence on the participation of people in sports

10) Politics, races, ethnicity and gender in sport11) Public policy in sport and doping 12) Development of the global sports market

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Shabani Moghadam, Keyvan & Farahani, Abolfazl. (2015). Policy and international relations in sport.

Jahad Publication (in Persian). 2) Jersoen Scheerder (Editor), An nick Willem (Editor), Elien Claes (2017). Sport Policy Systems and Sport

Federation: Across 0 National Perspective. Palgrave Macmillan., 1st ed.3) Bairner, Alan. (2017). Sports and Politics. Routledge. 4) Onwumechili, Chuka (2017). Sport Communication: An International Approach. 1st Edition Routledge.5) Schultz, Bradley., Arake. Edward T. (2015). Sports Media: Reporting, Producing, and Planning. Routledge.

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Course Title: Philosophy and the History of Sport in Iran and the WorldNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding the Philosophical Foundations and History of Sport in Iran and the World

Headlines1) Sport in ancient Iran2) Heroes and myths in the history of Iranian and world sport3) Historical and unique events in sports of Iran and the world4) Factors affecting the growth of sport in Iran and the world5) Analysis of events in the history of sport and its results6) The emergence and development of sports in Iran and the world7) Analyzing the current status of sport in Iran and the world and comparing it with similar events in the past.8) Reviewing and analyzing the history of sport

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Alijanian, Reza. (2013). “Physical Education History of Iran”. Pourya Vali Publication (in Persian).2) Jarvei, Grand (2006). Sport, Culture and Society, An Interoduction. Routledge, Taylor & Francis Group.

25

Course Title: Entrepreneurship and business management in sportNumber of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveDeveloping students skills and insights for evaluating, articulating, refining, and pitching a new product or service, either as a start-up business or a new initiative within an existing firm.

Headlines1) Understanding the foundations of employment, entrepreneurship and Business

management in sport.2) Identifying, evaluating and feasibility study of entrepreneurship ideas and opportunities in

sport.3) Understanding the laws to trade in sport (taxes, various types of companies, insurance,

contracts, spirituality, etc). 4) Familiarity with successful entrepreneurial experiences and entrepreneurs characteristics.5) Acquisition with Entrepreneurship Ecosystem in Sport6) Types of methods for financing sports businesses7) New technologies and e-commerce in sport8) Development of business plans and feasibility studies for sport businesses

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Ciletti, D., & Chadwick, S. (2012). Sports Entrepreneurship: Theory and Practice. Fitness information

Technology.2) Zhang, J. J., Huang, R. H., & Nauright, J. (Eds.). (2017). Sport Business in Leading Economies. Emerald

Publishing Limited3) Trenberth, L., & Hassan, D. (2012). Managing Sport Business: The application of business management to

sport. Routledge. 4) Ratten, V., & Ferreira, J. J. (Eds.). (2016). Sport entrepreneurship and innovation. Taylor & Francis.5) Ratten, V. (2018). Sport Entrepreneurship: Developing and Sustaining an Entrepreneurial Sports Culture.

Springer.

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Course Title: Technology and Management Information Systems in Sport

Number of Credits: 2Number of Instructional Hours: 16Course type: Compulsory □ Optional ■Course nature: Theoretical ■ Practical □

ObjectiveUnderstanding of how Information Systems are used in sport organizations for meeting strategic and operational goals.

Headlines1) Acquisition with Information Technology (IT), Information and Communication

Technology (ICT) and Management Information Systems (MIS)2) Organizational Information Systems: Automation System, Transaction Processing System

(TPS), Knowledge Management System (KMS), Decision Support System (DSS), Management Information System (MIS), Executive-Support Systems (ESS), Strategic Information System (SIS), Business performance measurement (BPM).

3) Implementation of management information system (hardware, software, network and brainware)

4) Computer and Internet capacities, electronic government and electronic commerce in managing sports organizations

5) Knowledge management in sports organizations6) Virtual education technologies7) The role of managers in the implementation and application of information systems8) patterns and frameworks of using information technology in sports organizations

Assessment


(50%)Written Exam

)10%((20%)(10%) Functional Exam )10%(

Resources1) Hematinezhad, Mehrali & Soleimani, Sajad. (2017). “Technology and Information Systems in Sport”.

Bamdad Publication (in Persian).2) Rezayian, Ali. (2014). “Management Information System: Information Modeling”. SAMT Publication (in

Persian).

3) Zare, Vahid & Alidoust, Ebrahim. (2017). “Knowledge Management in Sport Organizations”. University of

Tehran Publication.

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