ADVERTISING TECHNIQUES ADVERTISING TECHNIQUES Advertising

HEALTH

This advert uses slogans as well as testimonials to provide guarantee that the possibility of loosing weight in six weeks was feasible. It also uses repetition, slogan, and catch phrases such as “ Get Sliming Six in Weeks” It draws the audience attention with the offer 100% guarantee if you loose 6 pound in six days or get your money back.

The advert also uses the act of getting freebees freebies free Bones of DVD, as well as gifts to individuals who successful complete the program in six days. This is believes to be a set up to encourage more views to opted into the program so as to draw a larger audience rating.

The advert also gives a healthy lifestyle appeal, suggesting that the audience could get slim in a short amount of time, thereby boosting their self-esteem

The advert comes across a being compassionate, as it urges its audience to get fit and health

The advert also offers brand identityGuarantee. The advert targets women and provide slim techniques suitable only to women

Lifestyle

This advert uses proper gander type persuasive strategy to encourage passengers to book for these expensive cruses. It uses lifestyle appeal, repetition, catchphrases such as this cruise is more than an ordinary cruise” These shows are more than ordinary shows” it makes hidden and overt messages. As ell as emotional appeal, as well as inter-textual references. It also uses flattery social position and unique selling preposition as well as Brand identity to support in support of its huge capacity to hold people of similar wealth and affordability. The ship is so huge and carries so many passengers of like status. That this is being used as a point of focus.

The advertising technique used in this advert; “insist that this cruise is not like other cruise, it states that “This is MSC cruses, you have got to be here”.

The technique uses appears to be similar to that which is used by America’s Army Recruit. By stating “We need you.”

The add uses superlative to express the greatness of their product. Making it out to be vaster than it truly is. “It says this is not just any Cruise, these stair case is not just any staircase. It is so beyond the ordinary as it deems, they are covered in crystals. Everything about the cruise is beyond the ordinary on this cruise, as the price is over and above that which can be afforded by any ordain individual.

The Audience

The audiences are measured and considers upon their status and credentials. The classification is dependent on demographic as well as so ciao economic qualification. Profiling Its geared to the

Brand identity

The add uses music to

The brand identity develop a target Branding is the technique of picking a particular product from among others and linking it to the designer. For example the apple i phone it is looking gat it form the cores and noting the difference that makes it unique. Its about finding the themes that links you to the product. The add gives the impression of completeness. The add uses Hidden overt messages and set the tone of perfect freedom and completeness. Having had the seal of approval, it is no longer concern with providing pleasure or satisfaction to others, as it has already commanded its own satisfactory team who truly worship the product. They are so wrapped up in their own world that nothing can damage or threaten its creativity.

The apple product is complete, it has every satisfaction that is needed to preform it need nothing else. Or to be subjected to their Something about that particular product that appeals to your instinct for example people who purchased the apple iPhone 7 products as oppose oppose to another brand is that u feel at hoe with the product and you are ore at home with the part

The apple iPhone conveys the message of simplicity and ease of use. uses which is conveyed within the concepts as well as the core values that identify with the individuality of the phone, that thinking of changing brands be so obscured as no

other product would produce the same result. The product is self appealing, and offer ease of use, set up and care.

The apple branding system is based on simplicity of structure. It is this simplicity that appeals to me. The simple complete simplicity of use and product. Work For I have been using the apple 1 phone since 2012 and I am completely satisfies with the brand.

The apple product appeals to some individuals because it more than likely that the every individual has their own concept of identify brand because of my disability the ease of use of this products has created a dependency for the reliance of this phone.

The iPhone 7 is the best product in the world

Tutor suggest that the technique used is identified as Aspirational it aimed at individuals who aim for the best who will not settle for 2nd best

2. AUDIENCE IDENTIFICATION3. NARRATIVE STRUCTURE

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