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[Nike Outlet Findlay] Marketing Plan [2018]

[Nicolas Almeida] [Luis Ludena][Adnan Malik]

[Santiago Rosa Mora] [Vincent Vogel]

[Nike Outlet Findlay]

[Nike Outlet Findlay]

Marketing Plan

Prepared: [April 21, 2018]


Table of ContentsMarketing Plan Summary …………….…………………………………..........................The Business ………………………………………………………………………………………………………………Market Overview …………………………………….………………………………………………………………….Marketing Objectives …………………………………………………………………………………………………Marketing Strategy ………………………………..………………………………………………………………….Background Analysis ……………………….………………………………………………………………Business Overview ……………………………………………………………………………………………………..Vision Statement ………………………………………….…………………………………………………………….Mission Statement ……………………………………………………………………………………………………..Business Objectives …………………………………….…………………………………………………………….Products/Services ………………………………………..…………………………………………………………….Financial Analysis ……………………………………….……………………………………………………………..SWOT ………………………………………………………………………………………………………………………….SWOT Activity Sheet ………………………………………………………………………………………………….Market Overview ……………………………….………………………………………………………………Market Overview ………………………………………………………………………………………………………..Customer/Clients ………………………………………..……………………………………………………………..Competitor Analysis ……………………………………….………………………………………………………….Marketing Objectives & Strategies …………………………………………………………..Product/Services …………………………………………………………………………………………………………Pricing …………………………………………………………………………………………………………………………Positioning (Place) ………………………………………………………………………………………………………


Promotions ……………………………………………………………………………………………………………………People …………………………………………………………………………………………………………………………..Processes ………………………………………………………………………………………………………………………Physical Environment ……………………………………………………………………………………………………Marketing Sales & Activity Chart …..…………………………………………………………………………….Finances ………………………………………………………………………………………………………………….Marketing Budget [Year] …………………………………………………………..……………………………….Contingencies ……………………………………………………………………………………………………….Monitoring/Measurement Activities ………………………………………………………….Communication Plan …………………………………………………………………………………………Supporting Documentation ……………………………………………………………………………


Marketing Plan SummaryThe BusinessBusiness name: Nike Outlet, Findlay Business structure: A partnership with NIKE. INCBusiness location: Findlay, OHDate established: September, 2011Business owner(s): Nicolas AlmeidaOwner/s experience: Double undergrad major, Marketing and Sport Management. MBA in international business CEO for Under Armor 3 years.Products or Services: Sport goods, and manufacture from company NIKE. INC

Market OverviewTarget market: Our company aim to reach the same market that any NIKE retailer reach. Male and Female from age 10 to 45, mostly with a medium to high income level. The potential of this market is immense due to the large portion of the market reach.Customer profile: Our ideal costumer is between the elite athlete to a sport fanatic. Either of those will have a great experience with our merchandise.Competitor profile: Adidas, Reebok, Puma and Under Armor are the top Nike competitors but there are many others in the sports footwear market as well. Many of the top sports footwear companies have concentrated on other products besides shoes such as apparels and sports accessories. One of the key advantages of Adidas is that it operates via both the Adidas brand and also has a strong subsidiary in Reebok. The combination of both gives a strong valuation to Adidas as a top competitor of Nike. Also, Under Armour has a fantastic brand valuation because of its fantastic sales in the US market. Under armour is the official uniforms provider for American football, Basketball as well as American Soccer. But those companies still fail to reach Nike due to a single factor which is, heavy and effective investment on brand recognition. Nike single handed dominates the market in this aspect because they have deals with the most influential athletes of all time.

Marketing ObjectivesGoals/objectives:Our business focusses heavily in distribute the NIKE brand products, also giving a satisfying shopping experience for the costumer. Making sure that the product sold is not a regular product, but a high-quality merchandise of a brand that set trend in the whole world.

Marketing StrategyProduct in the Marketing mix


Our store offers a wide range of shoe, apparel and equipment products, all of which are currently its top-selling product categories. We offer a line of dress and casual footwear and accessories for men, women and children. We also market head gear under the brand name Sports Specialties, through Nike Team manufactures and distributes ice skates, skate blades, in-roller skates, protective gear, hockey sticks and hockey jerseys and accessories.

Price in the Marketing mix

Our pricing is designed to be competitive to the other fashion Shoe retailer. The pricing is based on the basis of premium segment as target customers. Using the Nike as a brand, we command high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations. This can control costs and influence product pricing.

Place in the Marketing mix

Our main carries brand, Nike, has merchandise carried by multi-brand stores and the exclusive Nike stores across the globe. In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. The company has production facilities in Asia and customer service and other operational units worldwide.

Promotions in the Marketing mix

Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldo, Neymar, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf. This certainly adds up to the store notoriety.

People in the Marketing mix

Our front-line staff are trained to strongly impact on the perceptions and experiences of your customers, by showing passion for the brand, company, and sports in general.

Process in the Marketing mix

The buying experience is becoming more and more important as the public learns to expect better service. A poor process will lead to a poor user experience, and some very negative exposure. Letting people know that you have strong secure customer orientated processes in place is key, therefore our staff is highly trained in costumer satisfaction.

Physical Environment in the Marketing mix

Clean, organised, pleasant surroundings will have a really good impact on your customers’ view of your service. Therefore, we keep our location in amazing condition, and also to keep the Nike standards.

Productivity and Quality in the Marketing mix

Nike is always tied with quality; disregard the international supply, Nike still off the best products, procured fairly at the lowest cost.

Background Analysis


Business overviewBusiness name: Nike Outlet, Findlay Business structure: A partnership with NIKE. INCBusiness location: Findlay, OHDate established: September, 2011Business owner(s): Nicolas AlmeidaOwner/s experience: Double undergrad major, Marketing and Sport Management. MBA in international business CEO for Under Armor 3 years.Vision statement: Our vision is to deliver products to the community that inspire then to get an active life and turn into the best version of ourselves and push our limits. Mission statement: Our Mission statement is “If you have a body, you are an athlete’’. This statement brings back to our vison, to bring to the community great quality sporting gear to motivate everyone to be their best self.

Business objectives:

Short Term:

Goal/Objective Description By when[Goal/Objective name]

[Brief goal/objective description] [Date of completion]

Grater Inventory Expand the in-store inventory options of products. August, 2018

Rare merchandiseAcquiring rare and exclusive merchandise, in order to raise the awareness of the store

September, 2018

Billboard Acquiring 3 very large Billboard and spread around the city October, 2018

Long Term:

Goal/Objective Description By when[Goal/Objective name]

[Brief goal/objective description] [Date of completion]

Create partnership with Oregon distributor

Oregon the NIKE headquarters, once we develop the partnership we will become official retail store instead of an outlet

Year 2020

Open a second store in Sandusky,

With a large market, Sandusky has an appropriate location for our second

Year 2021


OH operating store.

Sponsoring a local Sporting Team

We are considering an opportunity to have our brand as the main sponsor of a local sport team of university team

Year 2022

Products: [What products and/or services do you sell?]

Product/Service Description Price

[Product/service name]

[Brief product/service description] [Unit price]

LeBron 15

The LeBron 15 Basketball Shoe features a new kind of Flyknit and a powerful combination of cushioning designed to meet the demands of explosive players like LeBron.

$185

Nike Mercurial Superfly 360 Elite CR7 FG

The Nike Mercurial Superfly 360 Elite CR7 Firm-Ground Soccer Cleat wraps your foot for a perfect fit and exceptional ball touch, while the forefoot plate provides explosive acceleration on the field.

$300

Nike Mercurial Vapor XI Neymar FG

Designed with a textured upper and innovative traction, the Nike Mercurial Vapor XI Neymar Firm-Ground Soccer Cleat enhances ball control and promotes quick cuts when playing on short-grass fields.

$199.97

Nike Air VaporMax Flyknit 2

With the latest Max Air innovation underfoot, the Nike Air VaporMax Flyknit 2 Men's Running Shoe brings fresh design elements. More support around the heel pairs with the foot-hugging feel of Flyknit. The futuristic sole completes the package, for a shoe that's as ready for your quick run as it is for an elevated look.

$190

2018 Brasil CBF Vapor Match Home

The 2018 Brasil CBF Vapor Match Home Men's Soccer Jersey is the same jersey worn by the pros on the field, featuring Nike VaporKnit technology for exceptional breathability and lightweight mobility.

$165

Nike AeroBill True (MLB Indians)

The Nike AeroBill True (MLB Indians) Adjustable Hat features team details on breathable, sweat-wicking fabric.

$35

NikeCourt RF 20Celebrate Roger Federer's 20th Grand Slam title with the NikeCourt RF 20 Men's T-Shirt, made with soft cotton for all-day comfort on and off the court.

$30

Nike SF Air Force 1 Mid

The Nike SF Air Force 1 Mid Women's Boot delivers covert military utility in a classic hoops silhouette. It's made with ballistic

$111.97


nylon, premium leather and a dual-zipper heel for easy entry.

Financial Analysis: Part 1 – Sales Analysis

Revenues as ReportedNike Outlet Findlay Inc., Income Statement, Revenues

12 months ended

May 31, 2017 May 31, 2016 May 31, 2015 May 31, 2014 May 31, 2013 May 31, 2012

Footwear 210,810 198,710 183,180 162,080 145,390 134,260

Apparel 96,540 90,670 86,360 81,090 68,200 63,330

Equipment 14,250 14,960 16,320 16,700 14,050 12,020

Other 21,900 19,420 20,150 18,120 25,490 31,670

Revenues by major product lines

343,500 323,760 306,010 277,990 253,130 241,280

https://www.stock-analysis-on.net/Knowledge-Base/Sales-Revenue-Net




Part 2 – Profitability Analysis

12 months ended

May 31, 2017

May 31, 2016

May 31, 2015

May 31, 2014

May 31, 2013

May 31, 2012

Footwear 210,810 198,710 183,180 162,080 145,390 134,260

Apparel 96,540 90,670 86,360 81,090 68,200 63,330

Equipment 14,250 14,960 16,320 16,700 14,050 12,020

Other 21,900 19,420 20,150 18,120 25,490 31,670

Revenues by major product lines

343,500 323,760 306,010 277,990 253,130 241,280

expenses 83,100 80,255 75,870 72,450 77,320 90,800

products 140,000 130,000 121,000 119,100 108,200 100,000

General administrative

45,000 42,000 42,000 41,000 39,000 33,000

total 75,400 71,505 67,140 45,440 37,610 17,480





S.W.O.T. Analysis[Use the table below to list each of your businesses Strengths, Weaknesses, Opportunities or Threats (S.W.O.T.).]

Strengths Weaknesses Brand with dominant market position

Brand with high technologic innovation

Highly recognized worldwide, high potential for international costumers.

Depends on independent manufacturers outside of United States to supply it fabrics and to produce most of its products.

limited control on the quality of their product.

Contract manufacturers include China, Indonesia, and Vietnam, meaning that any mistake on the part of the contract manufacturers affects them too.

Opportunities Threats Tremendous growth opportunity on footwear

market.

With the advancing ways of broadcasting, more sports are reaching untouched markets. Nike brand can grow with that.

Counterfeit market

Intense competition that are trying to reach the number one brand in the world.


S.W.O.T. Activity SheetS.W.O.T weakness/ threat Activity to address weakness/threat Completion date

Depends on independent manufacturers outside of United States to supply it fabrics and to produce most of its products.

Aid distributor to raise the standards in the manufacture process January 2021

limited control on the quality of their product.

Train capacitated people to elevate the quality of the goods from factory January 2020

Counterfeit marketHire and train specialist on detecting counterfeit merchandise to avoid the spreading of those goods that devalue the brand product. August 2020

Intense competition that are trying to reach the number one brand in the world. Intensily investing in advertising and making sure that every authorize

retail, including ours, to maintain the quality that the Nike brand offer. January 2020

Market Overview


The Market

Findlay has registered for the last years to be one of the top business growing cities with a high rate of investment success. According to the article “Fourth consecutive year: Findlay top small city for business growth” by The courier Newspaper mentioned “For the fourth straight year, Findlay ranked first for business growth among 575 small cities nationwide in 2017, according to Site Selection magazine” (Courier, 2018). This reports includes small cities or micropolitans with a population between 10,000 and 50,000.

“Four years in a row as top small city in America is an emphatic endorsement of Findlay, its favorable business climate and its aggressive approach to economic development,” said Gary Daughters, senior editor of Site Selection Magazine. Thus, Nike Store for trendy products definitely has a lot of room for improvements.

The Findlay Formula has resulted in a pro-business environment making it easy for companies to invest,” said Findlay Mayor Lydia Mihalik. With great investors, Nike store in Findlay can open new stores or expand the current one, which represents a big opportunity to capitalize in this growing market.

With the new construction of two hotels, a 100,000 square foot spec building, two multi-family residential communities and a new business school at the University of Findlay, a lot more consumers will be willing to come visit the store. The main reason is that Nike Store in Findlay is focused on offering trendy products, such as CR7 or LeBron James new collection of shoes and new apparel.

“2018 is shaping up to be another outstanding year,” said Brian Robertson. Knowing this upgrowing trend that Findlay is having, more investors and people would be willing to take a closer look in the Findlay Area. One of the best ways to make an impact in the market and capitalize an opportunity is by being timely, hyper-relevant, and individualized. This is the Opportunity Economy, and social media allows to tap into the market. Another good way to capitalize on the market growth opportunities besides social media is by advertising physically in the streets. Nike is an easy-to-recognize product for everyone. Interacting with people about the newest Cristiano Ronaldo’s shoes will be a potential opportunity for growth.

Breaking out the demographics, it is necessary to highlight that Findlay has a population of 41,412 and is the 990th largest city in the United States. Also, the median age in Findlay is 37 which is approximately 7% lower than the Ohio average of 39. Such data shows that people in Findlay are younger than other places, which benefits the store because young people are usually the ones following what the trends are. The gender makeup of the


city was 47.6% male and 52.4% female. The racial makeup of the city was 91.2% White, 2.2% African American, 0.3% Native American, 2.5% Asian, 1.7% from other races, and 2.1% from two or more races. Hispanic or Latino of any race were 5.7% of the population. At this point, it is clear to denote that Findlay has a little bit of diversity, helping the brand to catch a wider market because of its products variety.

According to the Data Usa, the last census indicated that “Between 2014 and 2015 the population of Findlay, OH declined from 41,297 to 41,278, a -0.05% decrease and its median household income grew from $43,948 to $45,134, a 2.7% increase” (Bureau, 2015). The decline in population and income per family might affect the store because less people will prefer to buy cheaper and off brand products in order to save money if the median income keeps dropping.

Some seasonal variation might affect sales. Usually, people go out a lot more over the end of spring, summer, and beginning of fall. People from all ages are able to walk around and visit the stores. Furthermore, during this time of the year, there are more visitors and tourist. On the negative side, regular students at The University of Findlay will be in vacations. This last fact represents a possible threat for the store since the store is focus on trendy products, and a lot of young people will be gone. Over the winter, a lot of customers avoid going out because of the cold weather. However, Nike store has a strong and reliable E-Commerce that will help customers to have a great experience if they decide to do online shopping.

The size of the market in Findlay is really small, counting with only four competitors. They are Dunham’s Sports, DICK’s Sporting Goods, House of Awards & Sports, and Finish Line. Due to the lack of competitors, there is a bigger opportunity to get into the sport market with a focus on trendy products. Some of the competitors are big and also have a wide variety of Nike apparel. However, having the newest and latest-trendy products made by Nike is a privilege that not a lot of stores can have. Customers that follow sports or early adaptors will be willing to spend money on a just launched product.

Based on personal experience, this research has concluded that there is not a specific emerging trend in the Findlay market. However, the city has a wide variety of food places that are well recognized, such as Apple Bees, Olive Garden, Red Lobster, Texas Roadhouse, and so on. Due to this food market incentive, people seem motivated to go out of their places. Thus, once they are out, they will be able to also walk in the Nike store because of its well-located area for business.

The entrance of this Nike store will make several competitors lose customers, as well as increase sports people’s satisfaction in regard of having the possibility to buy products from a better brand. Not only that, but it will also attract customers from some other Ohio towns like Tiffin, Fostoria, Bellevue, Sandusky, etc. Finally, the store will motivate people to exercise more since tempting new products are continuously coming out, such as prestigious soccer cleats and balls, attractive tennis rackets, famous football and baseball players’ shirts, and so on.


External factors can be come from many different influences, such as cultural, social class, social groups, family, and personal opinions. External factors cannot affect the decision process directly, but they help to understand what can influence a consumer behavior. As mentioned above, weather can also affect customers. However, online shopping will have a fair share in the business sale.

CustomersTarget customers: [Who are your target customers and how do they behave? Include specific demographics such as age, social status, education and gender. What are your customers’ lifestyles, activities, values, needs, interests or opinions? Where are they located? Please adjust the column headings as required.]


Customer Age Gender Ethnicity Education Location Lifestyle Values Interests[Target customer – choose a name]

[Customer’s Age]

[Customer’s Gender]

[Customer’s ethnic background]

[Customer’s education level]

[Customer’s location]

[Customer’s lifestyle]

[Customer’s values]

[Customer’s interests]

Taylor 22 Female White MBA Findlay Athlete Focus on quality

Tennis

Bryan 30 Male BlackCollege degree

Bowling Green

Full-time employee

Trends Basketball

Carlos 20 Male HispanicCollege Student Findlay Tennis Player Latest

productsTennis and Soccer

Kayla 25 Female WhiteCollege degree Tiffin Full-time

EmployeeFocus on quality

Track

Kevin 15 Male WhiteHigh School Student Findlay Athlete Brand

PopularityFootball

Customer profile: [What’s the profile of an ideal customer for your business? In a paragraph or two, clearly define your ideal customer - their needs, buying patterns and motivations for buying. This process will help you to develop a mental image of your ideal customer (often referred to as a customer avatar).]

For the Nike store, it is more convenient to choose people who remain active and keep exercise as part of their life. Therefore, there can be many types of ideal customers. The first one would be teenagers. At this age, young people are usually in constant movement because they have a lot of energy. Furthermore, Findlay is not that kind of city with a lot of places to go, which encourages kids to do more sports on their free time. Another potential customer could be athletes. There is no doubt that good athletes look for quality. They are willing to pay a little more for a high-quality product. Also, The University of Findlay has a very strong athletic program, highlighting their basketball team. Athletes at this school will see their selves walking into Nike store in order to buy the best and newest model of a product line. Finally, women from 20 to 30 tend to wear sport clothes for any occasion. For example, leggings are really popular at the moment. Girls use leggings to go to the gym, run errands, go out at night, and so on. Furthermore, the eating habits and tendencies are inclining more towards the healthy aspect, which include eating better and exercising more.


Competitors Competitor analysis: [Use the table below to analyse at least 5 competitors.]

Competitor Established date

Size Market share (%)

Value offered to customers

Strengths Weaknesses

[Competitor’s name]

[When was their business established?]

[Number of staff and/or turnover]

[Estimated percentage of market share]

[Unique value to customers, e.g. quality, price or customer service?]

[What are your competitor's main strengths?]

[What are your competitor's main weaknesses?]

Dunham’s Sports

2004 18 23 Low price and Customer Service

Strong customer service

big space for variety

quality products

Low Quality Low reputation Lack of store

associates

Dick’s Sporting Goods

2014 45 37 Quality and Customer Service

Good reputation

High-quality products

Great customer assistance

Expensiveness Lack of stores

associates

House of Awards and Sports 1970 4 11 Lower prices

Low price Simplicity in

the store

Lack of knowledge by the employees

Low Quality Poor location Poor social media

marketingFinish Line 2005 19 Quality Great location

Accessible Lack of size in the

store


8 prices Good

recognition Lack of variety

Competitor profile: [What’s the profile of a typical competitor for your business? In a paragraph or two, clearly define a typical competitor - their size, market share, unique value proposition, strengths and weaknesses. This process will help you to develop a mental image of your typical competitor.]

A typical competitor for Nike Store for trendy products in Findlay will have a big size in store. The main reason is that Americans love big stores where they can walk around and take their time. Furthermore, they love variety that can be provided at a bigger store than the usual size. Since the typical competitor’s store size will be big, that means they will have a bigger market share. A good estimate will range from 15 to 20% of market share. Customer service and quality service are two big important factors for customer satisfaction as well as employee satisfaction. If the staff is trained and prepared to assist the customer in good manners, the sales and revenues will rise. Additionally, customers will appreciate the value and quality of the product. With a mix of high quality product and high quality service, the clients will be willing to shop for a premium price product. Not a lot of companies around the world are able to have this unique value. Some of the strengths are mentioned above, such as store size and product variety, high quality product and high quality service, and staff extensive knowledge. However, their strength would be that customers would be that the store might be too big for some of the customers, and they would not be willing to spend that much time walking around the store to find a product. Since the store is big, they might experience a lack of employees and store associates.


Marketing Objectives & Strategies Marketing Objectives: [Summarise the key marketing objectives for your business. Your objectives may be financial, with a goal to increase sales, or marketing focused, to build awareness of your product or service. An effective (and accountable) way to define your marketing objectives is to follow the ‘SMART’ acronym (Specific, Measurable, Achievable, Realistic and Timely)1.

Examples of SMART marketing objectives

● To achieve a 20% return on capital employed by April 2014 (Profitability Objective)● To gain 15% of the market for sports socks by November 2018 (Market Share Objective)● To make X brand of juice the preferred brand of 21-29 year old females in Australia by August 2019 (Branding Objective)

Detail your SMART marketing objectives in the table below:]

1 Doran, G. T. (1981). There's a S.M.A.R.T. way to write management's goals and objectives. Management Review, Volume 70, Issue 11(AMA FORUM), pp. 35-36.


Objective Specific Measurable Achievable Realistic Timely[Your specific marketing objective]

[Is your objective specific?]

[Can your objective be measured?]

[Is your objective achievable?]

[Is your objective realistic?]

[Have you set a specific date for your objective to be achieved?]

To achieve a 10% on sales revenue by December 2018

YesYes Yes Yes

Yes

To achieve an 8% of online revenue contribution within the next 2 years

YesYes Yes Yes

Yes

Rise market share by 5% before the end of the current year

YesYes Yes Yes

Yes

To come up with 5 different types of tennis shoes by the end of 2019

YesYes Yes Yes

Yes

To increase followers on social media to 500,000 by April 2019

YesYes Yes Yes

Yes

To increase the number of walk-in visits in our physical store to 75 visitors a day

YesYes Yes Yes

Yes

Improve stakeholder relations by increasing return on investment to

Yes Yes Yes Yes Yes


15% by December 2019To increase trail of Jumpman shoe line to 10% of our target market by the beginning of 2020

Yes

Yes Yes Yes

Yes

Marketing Strategy: [Use this section to detail the overall strategy you will use to position yourself within the market to meet your customers’ needs. Whatever your strategy, you goal should be to differentiate yourself from your competitors to encourage customers to choose your business first. The specific elements that make up your marketing strategy are typically referred to as the marketing mix. Each element can be varied to broaden the appeal of products and services, and will therefore have a direct impact on sales.

1 Your PRODUCT (or SERVICE) 2 The PRICING of your product or service 3 Your POSITION (place) in the marketplace 4 The PROMOTION of your product of service 5 The PEOPLE in your business (salespeople, staff etc.) 6 The PROCESS represents the buying experience 7 The PHYSICAL environment where the good/services are presented

https://www.business.vic.gov.au/operating-a-business/developing-your-business/marketing/advertising-and-pr

https://www.business.vic.gov.au/operating-a-business/developing-your-business/marketing/product-and-place

https://www.business.vic.gov.au/operating-a-business/developing-your-business/marketing/price

https://www.business.vic.gov.au/operating-a-business/developing-your-business/marketing/product


1. Your PRODUCT (or SERVICE)

[ Here you should describe your long-term product strategy in detail. If you are providing a service then you should consider your service(s) as your product(s).

You will need to consider:

What features and benefits do you offer? The unique selling position - what makes your product/service different from your competitors’? Potential spin-off products or services? ]

Product or Service Features Benefits Unique Selling Position

Support Spin Offs

[What is your product or service?]

[What are the features of your product or service?

[What are the customer benefits of your product or service?]

[What makes your product or service unique?]

[What additional support do you offer? E.g. warranty, money back etc.]

[Are there any potential spin-off products or services you can offer?]

LeBron 15

Powerful combination of cushioning designed to meet the demands of today’s most explosive players.

containment and strength

Flyknit: fit, a dialed design and less waste

Protection, stretch and performance

It has a brand new air unit, a combination of air max and zoom, formed for incredible transition, really great impact protection and a lightweight ride

6 month warrant if the shoe sole is ripped apart. Lebron 15

Griffey


Turquoise colorway technology of the Mercurial 360, wrapping the entire

1-piece upper with Dynamic Fit Collar wraps

• Podular plate system with an internal chassis flexes for

4 month warranty

No


foot in Flyknit, embedding Nike All Conditions Control (ACC) into the upper, and eliminating the soleplate for traction

under the foot for an adaptive fit

Micro-textured Flyknit construction provides touch at high speeds

All Conditions Control (ACC) technology provides optimal ball control in both wet and dry conditions

responsive traction• Swoosh design trademark on the toe has a matte finish to help provide traction on the ball


Brasil’s flag inspired the color palette of the boot. The final touch is a unique swoosh placement, specially changed for Neymar Jr, moved from the toe to the side to create room for his story.

Synthetic leather upper with embossed horizontal ridges for control

Tongueless construction offers a locked-down fit

Compressed

Upon close inspection, one can see “constellations” across the upper, that show the path the ball took, in the build-up to six of his favorite goals.

The customer will receive his/her money back if he is not happy with the purchase

No


nylon plate contours to the foot for support and comfort

All Conditions Control (ACC) technology gives precise control in wet and dry conditions


With the latest Max Air innovation underfoot, it brings fresh design elements. More support around the heel pairs with the foot-hugging feel of Flyknit. The futuristic sole completes the package, for a shoe that is as ready for a quick run as it is for an elevated look.

It provides an incredible feel from toe to heel.

It features Nike Air directly underfoot.

The cushioning helps protect against the impact of every foot strike.

Added heel overlay that provides more support, which helps to give a more secure feel to help keep the foot stable

Natural shape of foot for a sock-like feel.

6 month warranty

Customers can return shoes if they are not happy with it within the first 3 weeks

Air VaporMax Flyknit 2.0 "Light Cream"


Nike VaporKnit technology for exceptional

It combines breathability with mobility

2018 Official Jersey for the Brazilian

A store’s hat comes along with the

2018 Brazil CBF World Cup Stadium


breathability and lightweight mobility

Slim Fit follows

body's shape closely to have a more freely move

Raglan sleeves allow natural range of motion

national soccer team, which is the top favorite to win the world cup coming up over the summer

purchase of the shirt.

6-week warranty

Home


It features team details and a classic six-panel design for lasting comfort

Six-panel design provides durable comfort

Adjustable closure at back for personal comfort

Embroidered eyelets improve airflow

2018 original MLB Indians Hat

1-week return policy

No

NikeCourt RF 20 Cotton jersey fabric is soft and comfortable.

Ribbed crew-neck and short

100% original and cotton

Tight up the body

Comfortable and great

Celebrate Roger Federer's 20 grand slam titles

Unique for the RF 20

1-month warranty

No


sleeves Screen

printed 20 RF graphic at the chest

looking grand small style

Nike SF Air Force 1 Mid Clean Ivory

and Olive look

Premium leather and canvas upper in a simple Ivory hue, along with complimenting metal eyelets, ankle straps and round laces

Military-style tagging placed on the lateral heel, a gusseted tongue, and heel zipper detailing round up the newest rendition

3-month warranty

3-week return policy

Nike Special Field Air Force 1s


2. The PRICING of your product or service

[Price is a critical component of your marketing mix. Why? Because choosing the right price for your products or services will help you to maximize profits and also build strong relationships with your customers. By pricing effectively, you will also avoid the serious financial consequences that can occur if you price too low (not enough profit) or too high (not enough sales).

Setting prices for your products and services might seem like a daunting task, however, it doesn’t need to be … just remember:

you are in business to make a profit (and that’s ok!) most business owners underprice the value that they deliver your sales and marketing strategy should defend your prices

Your overall pricing strategy will depend on your marketing, business and lifestyle objectives. So, before you start the research process spend some time defining your income (and net profit) aspirations.

Product or Service Price Costs Net Profit Comp. Price Value[What is your product or service?]

[What is the price of your product or service?]

[What is the total cost of selling your product or service?]

[What Net Profit is made from selling your product or service?]

[What is your competitor’s pricing for this product or service?

[What unique value does your product or service offer/deliver?]

LeBron 15

$185

$45

$110 $184 Brand new air unit, a combination of air max and zoom, formed for incredible transition.


$300$62

$195 Do not have it Podular plate system with an internal chassis flexes for responsive traction


$199.97 $48 $125 $229 “constellations” across the upper, that show the path the ball took, in the


build-up to six of his favorite goals


$190$50

$115 $189.99 Added heel overlay that provides more support


$165$62

$82 Do not have it 2018 Brazilian Soccer Jersey for the favorite team to win the 2018 soccer world cup


$35 $6 $21 $33 2018 original MLB Indians Hat

NikeCourt RF 20$30

$5$19 Do not have it It portrays Roger

Federer’s 20 Grand Slam titles


$111.97

$25

$63 $140 Military-style tagging placed on the lateral heel for more protection and better feeling in the foot


3. Your POSITION (Place) in the marketplace

[Place refers to the channels and locations for distributing your product, related information, and support services. This is how you will position your product or service in the marketplace.

This includes:

the place where the product/service can be bought; the distribution channel;

Place represents the location where a product can be purchased. It is often referred to as the distribution channel. This may include any physical store (supermarket, departmental stores) as well as virtual stores (e-markets and e-malls) on the Internet. This is crucial as this provides the place utility to the consumer, which often becomes a deciding factor for the purchase of many products across multiple product categories.]

Sales and distribution channels

Channel type Products/services Percentage of sales (%)

Distribution strategy

[e.g. Shopfront, internet, direct mail, export or wholesale.]

[List all the products/services sold via this channel]

[What percentage of overall sales do you expect to sell via this channel?]

[Why have you decided to use this channel type? How and when will you use it? What is the strategy behind using this channel type for this particular product/service?]

Internet All of our products 21%

It is convenient for customers that cannot go to the store, customers that want to catch up with the e-commerce, and customers that live out of town.

It is available 24 hours a day every day of the week. Once he customer buys a product online, it will be delivered though UPS.

Retain and increase the number of customers and the number of sales through e-commerce.

Wholesale All of our products 79% It is the most common one. In addition, customers can check and try on the products in the store. This way, credibility


levels will increase. This channel type is going to be available from 9am to 6pm

Tuesday through Sunday. Personal relationships between the store’s associates and

customers. This will help increase customer satisfaction, trustworthiness and reliability.


4. The PROMOTION of your product or service[ State how you currently promote and market your business now (or intend to). Compare (where applicable) what your competitors do for promotion, noting what does and doesn’t work for them as well as yourself. Regardless of how good your business is, if you don’t promote it and tell people you exist, it’s unlikely you will make many sales. Promotion is more than selling and advertising your business. It’s about attracting the right people to use and reuse your business. There are a number of techniques to use and they can be combined in various ways to create the most cost-effective strategy for your needs.

Detail your promotion techniques into six categories: online public relations advertising promotion packaging or personal selling branding direct marketing is often added to the marketing mix despite being part of advertising rather than marketing. ]

Product or Service Online Public Relations

Advertising Promotion Packaging Branding

[What is your product or service?]

[What online strategies are you using?]

[What PR strategies are you using?

[What advertising strategies are you using?]

[What promotion strategies are you using?]

[What packaging strategies are you using?]

[What branding strategies are you using?]

LeBron 15First shoe to show up on the web page

Visit School campuses to let students try a shoe edition

Set up banners and pictures at schools and parks

Buy Lebron 15 and get 20% off on next purchase

Nike Package with the Cleveland Indian colors

Better price and better warranty


There will be an exclusive CR7 section with all

Visit college soccer fields

Use Cristiano’s face on fliers around schools

Buy Mercurial and get CR7 shorts for a

Every shoe comes with an exclusive CR7

Nike Logo will be in every tag


his products discounted price shoe


Specific section for Neymar Products

Talk to college athletes about World cup involving Neymar and his shoes

Banners and pictures using Neymar’s face

Get Neymar’s shoes and get 20% discount on next purchase

Neymar’s shoes come with an exclusive nike bag

Nike Logo will be in every tag

Nike Air VaporMax Flyknit2 Newest Nike technology

Release information in Streetwear pages

Banners showing Vapor Max technology

Getting discount on next purchase

Exclusive nike Packaging with Vapor Max Logo everywhere

Nike Logo in the Box


World cup section will highlight Brazil Jersey

Boost it with the world cup 2018

World cup Banners

Televise world cup games in the store

Packaging full of world cup stickers

Nike logo in the tags


Advertise the most famous team in Ohio in the website

Go to Indian games and sell hats

Indian banners Get a second hat for half the price

Indian Keychain inside the package

Nike Logo in every tag

NikeCourt RF 20

Advertise the best tennis player ever in his section online

Go to Cincinnati Masters and promote the shirt

Roger Federer’s banners

Discount on exclusive Roger’s bandana Nike Bag

Nike Logo

Nike SF Air Force 1 MidAppeal to the vintage retake on the shoe

Put the pair of shoe in a glass display in front of the store

Part take of the already popularity of the shoe

Get discount on second purchase Exclusive Air

Force box

Nike Logo

5. The PEOPLE in your business (salespeople, staff etc.)


[Every employee in your business (if you have them) can influence the marketing of your products and services. Knowledgeable and friendly staff can contribute to creating satisfied customers and can provide the unique selling experience that an organisation is often seeking. If an outstanding team provides a competitive advantage, then the quality of recruitment and training becomes essential to achieving your marketing objectives.

Some questions to consider when assessing your team members: Are they prepared to talk with clients in detail about your products and services? Do you have training in place to drive constant improvement? Do your team understand the process for handling client interactions? Are staff members empowered to make decisions (and act) on the business’s behalf? Do they have the communication skills to be effective? Do staff members ‘live’ your brand when they are at work?]

Name Job Title Department Responsibilities[Mr Chris Brantley] [e.g. Marketing/ Sales Manager] [e.g. Sales] [What are the main responsibilities of

this position?]

Mr. Luis Ludena Chief Financial Officer

Finance and Accounting Manage the company's finances, including financial planning, management of financial risks, record-keeping, and financial reporting.

Mr. Vincent Vogel Chief Marketing OfficerMarketing and Promotion Oversees the planning, development

and execution of an organization's marketing and advertising initiatives

Mr. Nicolas Almeida Chief Executive Officer All departments Leads the development and execution of the Company's long


term strategy with a view to creating shareholder value

Mr. Adnan Malik Mohammed Chief Human Resources

Human Resources Develops and executes human resource strategy in support of the overall business plan and strategic direction of the organization

Mr. Santiago Rosa Chief Sales OfficerSales and Revenues Manages the entire sales

department, overseeing all sales-related activities


6. The PROCESS represents the buying experience

[Process represents the buying experience that the customer experiences when they buy your product or service. For example, the way that a fine bottle of wine is presented and served in a restaurant, the reaction of a business to a complaint or the speed of delivery in a fast food outlet.

A poor process, on the other hand, can undermine the other elements of the marketing mix. Budget airlines, for example, may offer very competitive headline prices, but if the final price is inflated by additional charges such as baggage charges and administrative fees, customers may begin to feel that they have been taken advantage of even if the final price is lower than other carriers.]

Product or Service The Process Key Benefits Improvements[What is your product or service?]

[Outline the Process in point form] [What are the key benefits for the customer?]

[What changes can you make to improve the Process?]

LeBron 15

The shoes come with three different kind of shoelaces

Gondolas will advertise the product in the main sections of the store

Comfort Image Second version of the shoe for less

price to tackle first time customers that are not used to the premium price


It will have the face of Cristiano Ronaldo in the box

Discount on customization

High quality Satisfaction Entry level equipment for lowering

prices


The shoe is highlighted at the entrance of the store

Neymar Signature Two pairs of shoelaces

Comfort Motivation Show Neymar face in the store in

order to attract soccer players and young people

Nike Air VaporMax Flyknit2

The shoe will be located in the casual clothing section of the store

Offered in multiple colors

Happiness Image Heavy emphasis on the ground

breaking technology that the shoes offer


The shirt will be located in the 2018 World Cup section of the

Freshness Show how many world cups brazil has won to improve the relevance of


store It will be a certified official

product

High qualitythe team and shirt


Located in the accessories section of the store

Brand new product

Trendiness Highlight the product by changing it to a better location in the store

NikeCourt RF 20 Exclusive Roger Federer’s

shirt Roger Federer racket is also

located next to the shirt

Elegance Comfort Marketing Roger Federer as the best

tennis player of all times


It comes with coupons and keychains for the first 50 customers

Trendiness Comfort

Promoting the most iconic Nike shoe Air force 1 shoe in its new retake


7. The PHYSICAL ENVIRONMENT where the good/services are presented

[The physical environment where your products or services are sold and delivered can have a significant impact upon how your customers experience your business. The physical environment represents the tangible aspects of selling your products and services, such as the quality of the furnishings in your consulting rooms or the design of your reception area. Creating a positive physical environment doesn’t have to be costly – a vase full of fresh flowers can make a big difference.

Use the table below to outline the physical environments that your customers experience when they buy your products or services and any improvements you might be able to make.]

Name Selling Environment Delivery Environment Improvements[What is your product or service?]

[Where is the product or service sold?]

[Where is the product or service delivered?]

[What changes can you make to improve the Physical Environment?]

LeBron 15 In the store/online

Anywhere in the entire country Create a better partnerships with UPS to reduce shipping costs

Look for other shipping providers

Invest more money on store cleaning


In the store/online





In the store/online Anywhere in the entire country Create a better partnerships with UPS to reduce shipping costs




Nike Air VaporMax Flyknit2 In the store/online




2018 Brasil CBF Vapor Match Home In the store/online




Nike AeroBill True (MLB Indians) In the store/online




NikeCourt RF 20 In the store/online





Nike SF Air Force 1 Mid In the store/online





Marketing Activity Chart [Once you have defined your marketing mix, the next step is to detail the specific activities that you will undertake to achieve your marketing objectives. As you create these activities, keep referring back to your marketing mix – it will help you to assess which activities are worth the time and effort to implement.

What steps or activities will you undertake to achieve your marketing objectives?]

Marketing activity/milestone Person responsible

Date of expected completion

Cost ($) Success indicator

[Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.]

[Who is responsible for completing this task?]

[When do you expect to complete the marketing activity?]

[Estimated cost of activity.]

[What indicator/ measurement result will need to be met before this activity is considered a success?]

Printing New Advertising of flyers CMO May 2018 $1,500 Increase of 15% customer estimation

Youtube Advertising commercial CMO January 2019 $5,000 Increase in brand recognitionFindlay local radio commercial CMO March 2019 $4,000 Increase in brand imageFindlay soccer tournament CMO August 2018 $3,000 Increase store notorietyFB, and Instagram Advertising CMO May 2018 Free Increase online imageCatalogues of store products CMO August 2019 $4000 Increase in brnd image


FinancesMarketing Budget [YEAR][To complete this marketing budget, you should rely heavily on your financial statements and projections – you must use & insert an excel file formatted similarly with U.S. spelling].


Item Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dez YEARMarketing / PromMarketing agency $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00 $10,000.00Radio advertising $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00TV advertising $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00Print advertising $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00Online advertising $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00Social media $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00Web search opt. $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Mailouts $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00 $750.00Giveaways $1,000.00 $750.00 $1,000.00 $1,000.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,000.00 $1,000.00 $750.00 $1,000.00Events $3,000.00 $1,500.00 $2,500.00 $5,000.00 $7,000.00 $7,000.00 $7,000.00 $7,000.00 $5,000.00 $2,500.00 $1,500.00 $3,000.00Branding & artwork $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00 $150.00Merchandising $1,000.00 $1,000.00 $1,000.00 $1,250.00 $1,500.00 $2,000.00 $2,000.00 $2,000.00 $1,500.00 $1,250.00 $1,000.00 $1,000.00Publications $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00 $350.00Catalogues $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00More…TOTAL $21,750.00 $20,000.00 $21,250.00 $24,000.00 $26,750.00 $27,250.00 $27,250.00 $27,250.00 $24,250.00 $21,500.00 $20,000.00 $21,750.00 $283,000.00

OtherResearch $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Travel $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00Postage $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00Administration $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00Incidentals $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00More…Other total $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $48,000.00

Total $25,750.00 $24,000.00 $25,250.00 $28,000.00 $30,750.00 $31,250.00 $31,250.00 $31,250.00 $28,250.00 $25,500.00 $24,000.00 $25,750.00 $331,000.00

Nike Outlet StoreMarketing Budget 2017

Contingencies[All plans in business should remain flexible (and adjustable) as you are often working with assumptions. The more planning you do, the better you will become at predicting. However, as you are learning the needs of your market - it is fair to say that some of your assumptions are going to fall short of expectation.

Use the space below to outline any contingencies (alternative options) which may assist if things don’t go as planned.]

Operation and Challenges of Nike Company

Marketing is one of the most productive strategies that will be used by many organizations to meet their customer expectancy and their target

both at the local and global markets. The way an organization displays its reputation in front of the customers usually depends on their marketing

strategies. The companies which have the capability of developing some of the best marketing strategies find themselves performing at the peak

position in the market. Besides, coming up with appropriate marketing strategies it’s the duty that should be done by the top management present

within any organization (Knight, 2016). Nike has been recognized as one of the most popular companies in the world that are known for producing a

variety of products that are of high quality, and which had met the consumer expectancy level in the past regardless of their geographical locations, and

the consumer challenges. Interestingly, Nike has been carrying out an international business without any form of discrimination, a clear indication that

the organization values its business ethics and the customer concerns. Thus, maintaining a good consumer relationship had helped them to achieve a

higher level in the market.

The Nike top management team had expressed their concerns at customer satisfaction level while conducting diverging operations in their

business units and thus they were able to come up with some of the unique and most advanced modern techniques of marketing that helped them to be

stiff of the competition. Their strategies have made them gain a unique position in the market, and now it is regarded as one of the highly reliable

companies that ensures product success of all the times regardless of where they carry out their operations.

One of the most popular products that are known to be originating from Nike company is shoe wear. A lot of people across the world value most of the

shoe wear that is made by Nike. Perhaps this is due to their genuine nature, long lasting conditions and even uniqueness when compared with several

other products across the world. When it comes to the comparison of the shoe wear products that originate from Nike concerning print advertising,

online advertising, mail outs, giveaways, media releases, events, websites, blogs, social media together with branding and artworks. It is beyond any

reasonable doubt that all these methods influence various customers in one way or the other. There are those strategies that will convince a higher

number of populations that their indeed products were genuine and worth buying, and the mix of all the policies had helped them in their product

success within the shortest span of time with the desired level of success.

Even though the Nike is an established brand but there come certain situations existed, and were the possibilities that the expectation will not

get accomplished due to the varying reason such as fall in consumer demand, consumer behaviour, market instability, political, regional, and

competitions, etc. Thus, to overcome such weakness, Nike adopted varying strategy to attract customer and to avoid such unexpected contingencies

based on it industry research and user experiences. Each approach will be selected based on the marketing matrix results and their monitoring tools.

The company used to measure product performances at each level, and appropriate strategy will be overwhelmed if the things do not go well as

expected, as such we have.

Bulletin Boards

Nike had been concerned with several print adverts where most of them erected on billboards found in towns and cities across the world; this is among

the best and cheapest ways to reach the customers with a short period. On a daily routine, such adverts will start changing the perceptions of various

customers regarding all the Nike products thus making them believe that indeed Nike is the way to go.

Advertising, organizing, participating in communities and social helps

In addition to the online advertising, there is also another strategy that the company uses to gain access to various populations. Although it is

an essential means, it is not appropriate and adequate compared to print advertising since print advertising is determined to reach a broad community

through a cheaper means (Muthu, 2017). They have also remained focused on carrying out giveaways that are held in various events which tend to

bring significant populations together. It is during this occasions that people learn much of the shoe wear products thus increasing their interests in

buying the products. The organization conducts giveaways of their shoe wear products in various events like the athletics activities typically, through

this, they usually get one of the perfect chances of showing to the world that indeed their products are genuine and long-lasting.

Media releases

Media releases have also been an appropriate means that has been implemented by the organization in highlighting the quality of their shoe

wear products. A lot of people across the world have concerns to learn more about the things concerning the Nike show wear. The comfort conditions

of their shoes, quality and event appearance have been realized through most of the media releases that are carried out across many media houses.

Branding

Branding of their shoe wears also been an appropriate method that has distinguished them with the other companies. Branding with an sporting

event help the company to gain more popularity as the people will get emotionally attached to the game with the sporting brand. The branding and the

logo that they usually put on these shoes makes it appear perfect and unique, thus creating interest among numerous people to gain and acquire their

shoe's for multiple purposes as they all want to get associated with the game. Thus, increasing in branding in-directly helps the company to cause an

increase in the demands.

With all the above facts, in conclusion, it is therefore clear that most of the strategies used by Nike as a company are more efficient and

adequate. It is due to all these strategies that they have been able to penetrate a wide range of markets across so many places. Various organizations

should, therefore, follow the footsteps and policies that have been set by Nike company as far as marketing their products is concerned. It can't go

without mentioning good ethics in all their operations; good moral ethics is what has kept everything to run in a smooth manner since it is more

concerned of positive outcomes thereby eradicating all the possible contradictory results. Implementation of appropriate strategies is a method that can

be used to attain some of the goals within the required time without any difficulties coming on board. Various leaders should also make all the

management team of Nike company be their role models when it comes to performance and conducting of numerous operations, by following their

actions, they will be able to compete with their competitors in the market both at the local and international level.

Monitoring/ Measurement Activities

Marketing Activity

Date of review

Monitoring methods Review outcomes

Print advertising

Monthly Google Analytics Matrix

Used Average duration / new User, Average duration / Inquires, Average duration / returning users etc. to measure the increase or decrease in the sales.

Nike uses Offline behaviour of customer by advertising through print pamphlets. Used existing customer data, and as well the new enquires by considering all the factors such as zonal and geographical factors and sampling errors, etc. And then, statically calculating the changes in sales metrics before and after the deployment of the print media. Used static techniques such as paired T-test to measure sales with durations. Notice significantly increased in the test portion by ~1% with the changes in months after the launch.

Online Advertising

Monthly Google Analytics MatrixHelp to designed customized dashboard which help in measuring the performance.

Nike uses various tools to track the no of users visiting a particular outlet, such as the page view (no of pages visitor clicks), search engine traffics (this help to analyse how significant the promotion work), Bounce rate (No of customer visiting after posting ads), conversion rate (No of user interested in signing up for the offer).There has been an increased in the sales by ~2.4% with the increased in the traffic after launching new location.

Mail outsMonthly, Quarterly, and Yearly

Google Analytics Matrix. Nike uses mail services and requests the users to participate in survey or events with some basic gifts like coupons or discounts. If they participate, those consumers go to test group or else not to the group. These give all the opportunity for the company to track the weather or not their campaign reached the public by counting the test group. The goal of the company is to make around 60% users participate in Nike new location launch, and the campaign remains open for some specific period as not all the people respond

Supporting Documentation[Attach any supporting documentation in relation to this marketing plan.

List all of your attachments here, then include the documents in subsequent pages. These should include the following:

1) Press Release2) Promotional Flyer or Coupon3) Social Media Template

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