€¦ · Web viewI would like to welcome our new and returning conference guests, and welcome our...

International Society of Travel and Tourism Educators (ISTTE)

1

35th Annual Conference

Date: 12th – 14th October, 2016

Venue: The Dragon Hotel, Hangzhou, China

Host:

Organizer:

Co-organizers:

Sponsors：

2

Message from your President

Welcome to ISTTE 2016!

We’re excited to be hosting you in Hangzhou as we celebrate our 35th Annual Conference of the International Society of Travel and Tourism Educators. Thank you to our 2016 Conference Committee for your dedication to providing the best possible conference program for our membership.

I would like to welcome our new and returning conference guests, and welcome our members to another great year. Thank you to the Executive Committee and Board of Directors and members who have accepted our request to volunteer on various committees to help move the Society forward. It has been a pleasure to see how your passion is enhancing the Society for all of our members.

The International Society of Travel and Tourism Educators was formed by a small group of men and women who recognized a need to bring tourism educators together, creating a strong network of professionals who could provide support and training for others teaching in tourism-related disciplines. Since our inception in 1980, tourism education has seen many changes. The Society has adapted along the way to keep you - our members and friends - informed of new trends and issues in both the education and tourism industries. Providing timely information to our members remains a top priority and we will continue to communicate job postings, industry trends, best practices, emerging technology, and relevant articles via our many outlets including the Journal for Teaching in Travel and Tourism.

The Society has flourished these past 35 years because of our passion for and dedication to enhancing the quality of tourism education and scholarship around the world. We are committed to providing opportunities for the exchange of information and ideas, and promoting outstanding service to our members. Our future relies on the continued passion from our members and I look forward to working with more of you in the years to come.

All the best,

Dr. Nicole L. Davis, President

1

WELCOME

Nicole L. Davis, Ph.D., President Southern Illinois University

Currently a non-tenure-track instructor in the Hospitality and Tourism Administration program at Southern Illinois University, Dr. Davis teaches a variety of tourism-related courses in the areas of marketing, convention management and service, destination management, and event planning. In addition to her work in ISTTE, Davis is an advocate for connecting industry needs to the classroom. As a result, she spends a great deal of time working with industry leaders on a volunteer and professional basis. This outreach effort often translates into opportunities for her students to gain real-world experience while learning in the classroom. Dr. Davis is active in the development of distant education initiatives on the SIU campus and serves as a liaison between distance education offices and faculty. She is an avid technology user and works to integrate technology into the classroom where appropriate; insisting that students learn how to use industry-related technology as well as common tech tools associated with daily work life.

2

Executive Committee

Janet Zinck, Vice President Monroe Community College

Janet Zinck is a Professor in the Department of Hospitality Management at Monroe Community College (MCC). Janet has taught at the college since 1989. She holds a Master’s degree from the State University of New York at Brockport, a Bachelor of Science Degree from Nazareth College of Rochester, and earned her Associate Degree the community college at which she currently teaches. Janet has served on the Board of Directors for ISTTE since October 2003 serving as the organizations Secretary/Treasurer. In addition to teaching at the college, she has served as a Councilwoman for the Town of Henrietta for 7 years.

Ms. Zinck has professional experience in many areas of the business including work as a travel agent, work with a tour operator, working as a tour director, and over 10 years working in Customer Service with Eastern Airlines. She feels that this experience not only helps in bringing real life experience into the classroom, but has allowed her to remain connected to the industry as a whole.

During her time at MCC, Ms. Zinck developed and coordinated Monroe Community College’s involvement with the International Mobility in Higher Education Program supported by the Funds for the Improvement of Postsecondary Education (FIPSE). This grant supported a tri-lateral exchange program among six college and universities. In addition, she worked on the college’s Middle States team in conjunction with the Commission on Higher Education to ensure continued accreditation for the college, has functioned on hiring committees, curriculum review and development, in addition to her full time teaching responsibilities.

3

Thomas Padron, Ph.D., Secretary/Treasurer California State University East Bay

Dr. Thomas C. Padron has been a hospitality educator for 11 years and is entering his 12th year as the Program Coordinator & Assistant Professor of Hospitality, Recreation and Tourism at California State University, East Bay in Hayward, California. He was previously an Assistant Professor of Restaurant, Hotel and Tourism at Ohio University in Athens, Ohio, for two years and an Assistant Professor of Resort Management at Lakeland College in Sheboygan, Wisconsin, for eight years.

He has held many positions in the hospitality industry including: Chef, Sous Chef, Banquet Chef, Director of Catering, Foodservice Director, Foodservice Manager and many other positions that are under those listed. Dr. Padron’s passion is the hospitality industry, specifically the food and beverage sector as well as the travel and tourism industries.

Dr. Padron completed his Ph.D. at Capella University in the College of Business and Technology with a doctorate in Organization & Management with a specialization in Leadership. He has a Master’s degree in Hospitality & Tourism Management with a specialization in Education, a Bachelor’s degree in Hospitality & Tourism Management with a concentration in Food & Beverage, both from the University of Wisconsin-Stout and two Associates degrees, one in Culinary Arts and the other in Food Service Production from Madison Area Technical College.

He is certified as a Certified Hospitality Educator (CHE) through the American Hotel & Lodging Educational Institute and is a Certified Wedding Planner (CWP) through The Bridal Society. Dr. Padron is actively involved with two professional educator associations, the International Society of Travel and Tourism Educators (ISTTE) where he is serving as the Secretary/Treasurer and is also a member of the International Council on Hotel, Restaurant and Institutional Education (ICHRIE). Other memberships include the California Restaurant Association (CRA), the National Restaurant Association (NRA), Travel and Tourism Research Association (TTRA), Professional Convention Management Association (PCMA), and Meeting Professionals International (MPI).

4

Dominic Dillane, Ph.D., Chairman of the Board Dublin Institute of Technology

Dominic is a lecturer in statistics, management science and research methods at the Dublin Institute of Technology’s School of Hospitality Management and Tourism. He has extensive experience in teaching, research and consultancy in the statistics and tourism fields. He has been heavily involved in the development of the Irish tourism industry and was appointed to the Board of Directors of the Irish Tourist Board, Failte Ireland in 2003 by the then minister for tourism Mr. John O’Donoghue T.D. He has served on the Board of ISTTE for over 12 years being Vice-President and President. He was also conference chair for the ISTTE 2008 Dublin conference.

5

Joann Bruss, Executive Director

Joann has been associated with first STTE, then ISTTE, for 32 years, and in that time she has participated in helping the organization grow and change as ISTTE tries to keep pace with the ever-changing needs of its members and the travel industry at large. She has attended conferences the world over, from Vancouver, British Columbia, to Dublin, Hong Kong and Freiburg, Germany, in addition to travel destinations in the United States. She looks forward to continuing to work to make this organization and its members a success in the travel industry.

6

Member at Large

Wayne W. Smith, Ph.D., Board Member

College of Charleston

Wayne W. Smith is the Chair and an Associate Professor in the Department of Hospitality and Tourism Management at the College of Charleston. He is a specialist in consumer behavior in relation to sponsorship and travel decision-making. Dr. Smith has been an ISTTE board member since 2015 and is the Chair for the 2017 Conference to be held in Charleston.

7

Paul Stansbie, Ph.D., Board Member Grand Valley State University

Dr. Paul Stansbie is an Associate Dean of the College of Community and Public Service. Since joining Grand Valley State University (GVSU) in the summer of 2003, Dr. Stansbie has been a faculty member and chair of the Department of Hospitality and Tourism Management (HTM). He had previously spent 9 years working as a Senior Lecturer in Operations Management and International Tourism at University College Birmingham (An Accredited College of the University of Birmingham), England.

Dr. Stansbie has over 20 years of higher education teaching and leadership experience working within Hospitality and Tourism education programs at graduate and undergraduate levels in England, Hong Kong, the USA, and the Maldives. Prior to his academic career, he spent a number of years working for Marriott Hotels and Intercontinental Hotel Group (IHG) in both the US and UK holding a variety of managerial positions in hotels and the food and beverage areas. He currently serves on the Board of Michigan Lodging and Tourism Association (MLTA) and The International Society of Travel and Tourism Educators (ISTTE) and is an author and guest reviewer for a number of prominent HTM journals.

He holds an MBA from the University of Nottingham, England and a Ph.D. in Tourism Business Management from the University of Plymouth, England.

8

Mary Beth Walsh, Board Member Moraine Valley Community College

Mary Beth Walsh, CTC, CMP is a full professor and coordinator of the Travel-Tourism Studies, Meeting Planning & Special Events Department/ at Moraine Valley Community College. The college is the second largest in Illinois with an enrollment of over 17,000 students each semester.

Ms. Walsh received her B.A. and M.A. in instructional training and technology from Governors State University in Chicago. Prior to her full time tenured teaching position, her experience included the development of training courses and podium work for both Eastern, United and Continental Airlines. She also possesses experience in the travel agency field, working for both leisure and corporate travel agencies as an agent and a trainer. Her prior meeting and event experience has been acquired during her 20 + years tenure at the college arranging events and galas.

Her professional affiliations include the International Society of Travel and Tourism Educators, ASTA, and The Travel Institute and the Professional Convention Management Association She has given numerous presentations for ASTA, the Travel Institute, and PCMA as well as other professional groups, and has published articles for various trade magazines. She is a long time ISTTE member and a recipient of the ISTTE John C. Kesler Community College Achievement Award.

9

Mariam (Mimi) Gough, Board Member

Kaplan University

Mimi Gough currently teaches in the Business Department for Kaplan University-Maine, which offers an Associate Degree Program with concentrations in Hospitality and Event Planning. This year marks her 25th year of teaching and leadership in higher education.

In addition to her ISTTE membership, which she has held since 1991, she has memberships in ASTA (American Society of Travel Agents) working with the Maine Subchapter, AHLA (American Hotel and Lodging Association) and Greater Portland Convention & Visitors Bureau. She currently is a CHE (Certified Hospitality Educator) and DS (Destination Specialist- Caribbean, Europe). She earned her Master’s degree in Education from the University of New England and M.B.A from Kaplan University.

She currently serves on Kaplan University’s Faculty Curriculum Committee which oversees all changes to individual courses in all programs and she has extensive experience designing courses in travel, hospitality, customer service and first-term immersion. She recently completed a 2-year term on the Academic Appeals Committee, which is responsible for upholding the highest academic standards at Kaplan.

In 2007, Mimi created a Service Learning Project for her students, by affiliating with the Success School, in Hopewell Jamaica which has continued on for nine years. To celebrate the 10-year milestone in 2017, she has embarked on an ambitious 18-month fund raising effort and school supply drive with students and colleagues.

Mimi has received several awards for her dedication to students including the Faculty Excellence Award presented at the June 2015 graduation, a Student Success Award in 2011, and the Maine Campus Compact Award in 2010.

10

Kara Wolfe, Ph.D., Board MemberBradley University

Kara is the Director for the Hospitality Leadership (HL) program at Bradley University in Peoria, Illinois. Kara completed her graduate work at Kansas State University. During her graduate studies she spent a semester in Hong Kong and worked as a research associate at Hong Kong Polytechnic University under Prof Cathy Hsu. Her previous work experiences include 5 years as an Assistant Director of a conference center and various jobs in the lodging, quick-serve restaurant and campus dining segments of the industry.

11

Stacy Tomas, Ph.D., Board Member Oklahoma State University

Dr. Stacy Tomas is an assistant professor in the School of Hotel and Restaurant Administration in the College of Human Sciences at Oklahoma State University. She completed her PhD in 2007 in Recreation, Park and Tourism Sciences with a specialization in tourism marketing from Texas A&M University. Before joining OSU, Tomas spent over 12 years focusing on sustainable tourism development (particularly agritourism nature-based tourism, and cultural and heritage-based tourism) at Tennessee Tech University and North Carolina State University. From her work, she strives to contribute to the understanding of what constitutes satisfying tourist experiences and to provide managerial suggestions to small business owners on creating positive experiences for tourists. Through her teaching, she incorporates experiential learning opportunities for students, engaging them in real-world situations and connecting them to industry leaders.

12

Lisa Slevitch, Ph.D., Board Member Oklahoma State University

Dr. Lisa Slevitch is currently an Associate Professor at the School of Hotel and Restaurant Administration, in the College of Human Sciences at Oklahoma State University. Her research interests are in the areas of hospitality marketing and management, particularly in the field of consumer behavior and customer satisfaction.

Dr. Slevitch completed her PhD. in 2007 in Foodservice and Lodging management with a specialization in hospitality marketing from Iowa State University. She has a Master’s degree in Foodservice and Lodging Management and an M.B.A. with an emphasis in marketing and Finance from the same institution. She also has an undergraduate degree in marketing from the Saint Petersburg University of Finance and Commerce. Dr. Slevitch has substantial lodging industry experience that is channeled in her research and teaching.

13

Robert Bosselman, Ph.D., Board Member Iowa State University

Dr. Robert H. Bosselman serves as Professor and Chair of the Department of Apparel, Events, and Hospitality Management (AESHM) at Iowa State University. He is responsible for three separate programs in the department; Apparel, Merchandising, and Design; Events Management; and Hospitality Management. The department has a total of 1,050 undergraduate students, 40 master’s students, and 60 doctoral degree students. Under Dr. Bosselman’s leadership, AESHM has grown nearly forty percent in overall enrollment, research dollars received and number of research projects have increased, and over four million dollars has been raised.

Prior to taking his current position in late summer 2007, Dr. Bosselman served as Director of the Dedman School of Hospitality at Florida State University. He also served as Director of the International Center for Hospitality Research & Development. In his tenure at Florida State, Dr. Bosselman doubled undergraduate enrollment, faculty publications, and funded research, and he successfully raised three million dollars.

Prior to his service at Florida State, Dr. Bosselman served as Professor and Assistant Dean in the Harrah College of Hotel Administration at University of Nevada Las Vegas. Dr. Bosselman assisted in the development of the doctoral program, drafting guidelines for admission, curriculum, and dissertation. Dr. Bosselman also served a term as Chair of the Food and Beverage Management Department at UNLV. During his chairmanship, a four-year culinary arts management degree program was created.

14

Dr. Bosselman began his academic career in the Department of Hotel, Restaurant & Travel Administration at University of Massachusetts. In addition to earning tenure and promotion to associate professor, he served as interim department chair. In this brief appointment as chair, he stabilized the program, eliminated debt, and brought in $25,000 from interested alumni.

Dr. Bosselman has been active in the National Restaurant Association, the American Hotel & Lodging Association, and ICHRIE, the leading association for hospitality education, serving as its President in 2005-2006. He also served as editor of the Journal of Hospitality & Tourism Research, the Journal of Hospitality & Tourism Education, and the Gaming Research Journal. He is the author of numerous journal publications, many with former graduate students. He is also the co-author of a text on hospitality education. Dr. Bosselman has received approximately $1 million in externally funded research.

Dr. Bosselman earned his doctoral degree in food systems administration from Oklahoma State University, his master’s degree in hotel and restaurant administration from Florida International University, and a bachelor’s degree in biology from University at Buffalo.

Dr. Bosselman is married with one daughter, and currently resides in Ames, Iowa.

15

（In alphabetical order）

16

SPEAKERS

Mr. Vince AccardiVice President

Marketing and Business DevelopmentTourism HR Canada

Mr. Vince AccardiVice President

Marketing and Business DevelopmentTourism HR Canada

Professor Billy BaiProfessor and Associate Dean of Research and

Graduate ProgramsWilliam F. Harrah College of Hotel

AdministrationUniversity of Nevada, Las Vegas

Professor Robert BosselmanProfessor and Chair

Department of Apparel, Events, and Hospitality Management

Iowa State University

Professor Kaye ChonDean and Chair Professor

School of Hotel and Tourism ManagementThe Hong Kong Polytechnic University

Professor Billy BaiProfessor and Associate Dean of Research and

Graduate ProgramsWilliam F. Harrah College of Hotel

AdministrationUniversity of Nevada, Las Vegas

Professor Kaye ChonDean and Chair Professor

School of Hotel and Tourism ManagementThe Hong Kong Polytechnic University

Professor Robert BosselmanProfessor and Chair

Department of Apparel, Events, and Hospitality Management

Iowa State University

17

Mr. Nixon ChungManaging Director of Camloy International

Ltd & Chairman of The Place Shanghai

Dr. Nicole DavisPresident of ISTTE

College of Agricultural SciencesSouthern Illinois University Carbondale

Dr. Nicole DavisPresident of ISTTE

College of Agricultural SciencesSouthern Illinois University Carbondale

Dr. Dominic DillaneChairman of the Board - ISTTEDublin Institute of Technology

Dr. Dominic DillaneChairman of the Board - ISTTEDublin Institute of Technology

Mr. Truman HuangCEO of Wintour

Mr. Truman HuangCEO of Wintour

Professor Cathy HsuChair Professor

School of Hotel & Tourism ManagementThe Hong Kong Polytechnic University

Professor Cathy HsuChair Professor


Mr. Nixon ChungManaging Director of Camloy International

Ltd & Chairman of The Place Shanghai

18

Professor Kit JenkinsHospitality and Tourism Management

University of StrathclydeCollege of Professional & Continuing Education

The Hong Kong Polytechnic University

Ms. Kathy PughVice President of Education

ServicesedX

Professor Hanqin QiuSchool of Hotel & Tourism

ManagementThe Hong Kong Polytechnic

University

Dr. Jack Lo Director

School of Professional Education and Executive Development


Professor Haiyan SongAssociate Dean (Research) and Chair Professor


Dr. Jack Lo Director

School of Professional Education and Executive Development


Professor Kit JenkinsHospitality and Tourism Management

University of StrathclydeCollege of Professional & Continuing Education


Ms. Kathy PughVice President of Education

ServicesedX

Professor Hanqin QiuSchool of Hotel & Tourism

ManagementThe Hong Kong Polytechnic

University

Professor Haiyan SongAssociate Dean (Research) and Chair Professor


19

Dr. Wayne SmithChair and Associate Professor


Professor Youcheng WangProfessor and Associate Dean of Academic

Affairs & ResearchRosen College of Hospitality Management

University of Central Florida

Professor Wanfei WangDeputy Department Head

Department of Tourism and Hotel Management

School of Management Zhejiang University

Professor Linda WeiZhejiang Business College

Professor Xiaobo WuExecutive Dean, Director of National Institute

for Innovation ManagementSchool of Management

Zhejiang University

Professor Wanfei WangDeputy Department Head


School of Management Zhejiang University

Dr. Wayne SmithChair and Associate Professor


Professor Youcheng WangProfessor and Associate Dean of Academic

Affairs & ResearchRosen College of Hospitality Management

University of Central Florida

Professor Linda WeiZhejiang Business College

Professor Xiaobo WuExecutive Dean, Director of National Institute

for Innovation ManagementSchool of Management

Zhejiang University

20

Ms. Cathy YuAssistant General Manager of Dragon Hotel

Professor Yunsong XuVice President

Tourism College of Zhejiang, China

Professor Peter YuenDean

College of Professional & Continuing Education


Professor Lingqiang ZhouDepartment Head


School of ManagementZhejiang University

Professor Chaozhi ZhangProfessor and Deputy Dean

School of Tourism ManagementSun Yat-Sen University

Professor Chaozhi ZhangProfessor and Deputy Dean

School of Tourism ManagementSun Yat-Sen University

Professor Yunsong XuVice President

Tourism College of Zhejiang, ChinaMs. Cathy Yu

Assistant General Manager of Dragon Hotel

Professor Peter YuenDean

College of Professional & Continuing Education


Professor Lingqiang ZhouDepartment Head


School of ManagementZhejiang University

21

Schedule at A Glance2016 ISTTE Annual Conference Program

Date Time Function VenueOct 11 (Tue)

14:00 Bus pick up from Dragon Hotel to Tourism College of Zhejiang Hotel Main Lobby

14:00 – 16:30 Pre-conference Session Tourism College of Zhejiang19:00 Reception and Opening Ceremony Pearl Room

Oct 12 (Wed) Registration, Exhibition and Silent Auction open from 8:00-17:00 Art Gallery (East)08:30 – 10:00 General Session I Pearl Room

10:00 – 10:30 Refreshment Break and Poster Session Art Gallery (East) & Bauhinia Room

10:30 – 12:00 General Session II Pearl Room12:00 – 13:30 Lunch and Keynote Speech D’cafe13:30 – 15:00 Concurrent Session I

Workshop I (Part I) & Workshop II Pearl Rooms 1 & 2Paper Presentations I (English) & II (Chinese) Bauhinia Rooms 1 & 2

15:00 – 15:30 Refreshment Break and Poster Session Art Gallery (East) & Bauhinia Room

15:30 – 17:00 Concurrent Session IIWorkshop I (Part II) & Roundtable I Pearl Rooms 1 & 2Paper Presentations I (English) & II (Chinese) Bauhinia Rooms 1 & 2

17:00 – 18:30 Dinner on your own

18:30 Bus pick up from Dragon Hotel to Complimentary Evening Show Hotel Main Lobby

Oct 13 (Thur) Registration and Silent Auction open from 8:00-12:00 Art Gallery (East) 08:30 – 10:00 General Session III Pearl Room10:00 – 10:30 Refreshment Break Art Gallery (East)

10:30 – 12:00 Concurrent Session IIIWorkshop III Pearl Room 1Paper Presentations I (English), II (English) & III (Chinese)

Pearl Room 2 & Bauhinia Rooms 1 & 2

12:00 – 13:45 Lunch and Keynote Speech D’cafe

13:45 Bus pick up from Dragon Hotel to Zhejiang University, Zijingang Campus Hotel Main Lobby

15:00 – 17:30 Panel Session Zhejiang University17:30 Bus return to Dragon Hotel

19:00 – 22:00 Reception and Closing Dinner Pearl RoomOct 14 (Fri)

08:30 – 10:00 Breakfast Business Meeting Conference Room 410:00 – 11:30 Concurrent Session IV

Roundtable II Conference Room 4Paper Presentation I (English) Conference Room 5

12:00 – 14:00 Lunch & Individual Departure D’cafe

2016 ISTTE Annual Conference Program

Time Function Venue

Oct 11 (Tue)

14:00 Bus pick up from Dragon Hotel to Tourism College of ZhejiangHotel Main

Lobby

14:00 – 16:30

Pre-conference Session

Topic: Opportunities and Challenges of Vocational Education in China

Session Chair: Dr. Jack Lo

Speakers: Mr. Vince Accardi; Prof. Linda Wei; Prof. Yunsong Xu

Tourism

College of

Zhejiang

19:00Reception and Opening Ceremony

Welcome Speech by Prof. Kaye Chon and Prof. Xiaobo WuPearl Room

Oct 12 (Wed) Registration, Exhibition and Silent Auction open from 8:00-17:00 Art Gallery

(East)

08:30 – 10:00

General Session I

Topic: Developing Trends in Global Tourism Industry and Education

(Past Presidents' Panel)

Session Chair: Dr. Nicole Davis

Speakers: Prof. Kaye Chon; Prof. Cathy Hsu

Pearl Room

10:00 – 10:30 Refreshment Break and Poster Session

Art Gallery

(East) &

Bauhinia

Room

10:30 – 12:00

General Session II

Topic: Changing Education Landscape in a Digital World: Innovation,

Development and Implications

Session Chair: Prof. Kit Jenkins

Speakers: Mr. Nixon Chung; Ms. Kathy Pugh; Prof. Hanqin Qiu; Prof.

Peter Yuen

Pearl Room

22

Conference Schedule

12:00 – 13:30

Lunch and Keynote Speech

Topic: Collaboration between Academics and Industry Practitioners

Speaker: Ms. Cathy Yu

D’cafe

13:30 – 15:00 Concurrent Session I

Workshop I: Making Your Classroom and You Come Alive (Part I)

Mr. Gerald Fuller

Teaching travel and tourism has got to be the best job in the world! You

help change peoples' lives. The odd thing is that after teaching a subject

for a few years, it can become routine and not quite as exciting as you

once taught. This workshop will give techniques to make your

classroom come alive, for both you and your students, and increase your

students' participation and quest for knowledge.

Pearl Room

1

Workshop II: ISTTE Engage

Dr. Nicole Davis

The 2016 ISTTE Engage session will focus on active learning in the

face-to-face classroom. Active learning can be defined as any activity

that promotes student engagement with each other and with the

professor; it promotes meaningful learning through doing. Active

learning techniques can help facilitate collaboration and creative

thinking in the classroom. ISTTE Engage will showcase several active

learning strategies that will help you and your students stay motivated.

Pearl Room

2

Paper Presentations I (English)

Moderator: Wayne W. Smith, College of Charleston, USA

Theme: Emerging Issues in Travel, Tourism and Hospitality

Education

Where do They Go? Examining the Early Career Path of

Hospitality Alumni

Wayne W. Smith, College of Charleston, USA*

Jeremy C. Clement, College of Charleston, USA

An Examination of the Role Played by Internships in

Nurturing Management Competencies in Hospitality and

Tourism Management (HTM) Students

Bauhinia

Room 1

23

* presenting author

Kristen Jack, Grand Valley State University, USA

Paul Stansbie, Grand Valley State University, USA*

Michael Sciarini, Grand Valley State University, USA

Exploring a New Chinese Model of Tourism and Hospitality

Education: Lessons Learned from American Counterparts

Jinlin Wu, Minjiang University, China

Zongqing Zhou, Niagara University, USA*

Hongbin Xie, Fujian Normal University, China

Fei Cheng, Fujian Normal University, China

To Love or to Hate – The Investigation of the Attitude of

Host to Tourism Development Using a Utility Maximization

Model “相爱”还是“相杀”——从最优效用模型的角度解释当地居民对旅游发展的态度

Anyu Liu, The Hong Kong Polytechnic University, China

刘安禹，香港理工大学酒店及旅游业管理学院Richard TR Qiu, The Hong Kong Polytechnic University, China

邱天然，香港理工大学酒店及旅游业管理学院Paper Presentations II (Chinese)

Moderator:

主题：创新的教育与学习方法学校教育对高校旅游专业大学生创业素质影响研究

魏卫，华南理工大学经济与贸易学院胡兰双，华南理工大学经济与贸易学院

问题与思维：变革时代的旅游教育郑向敏，华侨大学旅游安全研究院殷杰，华侨大学旅游安全研究院吴倩倩，华侨大学旅游学院

新形势下高职院校教学质量管理存在的问题和对策方向红，南京旅游职业学院酒店管理学院

行业就业前景对高等旅游教育的影响——以江汉大学为例

Bauhinia

Room 2

24

吴卫东，江汉大学商学院旅游系

15:00 – 15:30 Refreshment Break and Poster Session

Art Gallery

(East) &

Bauhinia

Room

15:30 – 17:00 Concurrent Session II

Workshop I: Making Your Classroom and You Come Alive (Part

II)

Mr. Gerald Fuller

Continuation of Session (I).

Pearl Room

1

Roundtable I: Collaboration on Bilingual Textbook Series

Development

Session Chair: Prof. Hanqin Qiu

Speakers: Ms. Katie Shu Sui Pui; Dr. Alice Hon; Dr. Kam Hung; Dr.

Mimi Li; Dr. Ken Peng; Dr. Eve Ren; Dr. Henry Tsai

This roundtable will discuss the challenges and opportunities of

developing bilingual book series from students’, authors’, and

publisher’s points of view. The possibilities of converting the hard copy

textbooks into online version will be identified and explored.

Pearl Room

2


Moderator: Kara Wolfe, Bradley University, USA

Theme: Destination and Tourists

“Back to the True Self” as an Identity Element of Rural

Tourism Branding

Liping Cai, Purdue University, USA

Shangzhi Qiu, Purdue University, USA*

Zhuowei Huang, University of Illinois at Urbana-Champaign,

USA

Xinran Lehto, Purdue University, USA

The Separation of We and Others by Food: An Exploratory

Study on the Culinary Footprints of Chinese and Western

Tourists

Yunzi (YaaYaa) Zhang, Purdue University, USA*

Bauhinia

Room 1

25

Hugo Tang, Purdue University, USA


Destination Image and Perceived Risk of Visiting Ukraine:

An Exploratory Study of Chinese Male Outbound Tourists

Jun Wen, University of Waikato, New Zealand*

Fangxuan Li, University of Waikato, New Zealand

Tianyu Ying, Zhejiang University, China

Tim Lockyer, University of Waikato, New Zealand

Relational Orientation and Fun Climate: Chinese Hotel

Employees’ Perspective

Shengtao Xu, Xiamen University, China*

Yao-Chin Wang, Xiamen University, China

Ruixia Wang, Xiamen University, China

Paper Presentations II (Chinese)

Moderator:

主题：国际旅行、旅游新趋势基于网络口碑的在线短租服务评价研究：以杭州为例

吕佳颖，浙江大学管理学院旅游与酒店管理学系常诚，浙江大学管理学院旅游与酒店管理学系

中国养生酒店客户分析与产品建议王晶，七修酒店管理公司王硕，马里亚纳酒店管理公司李许璨，招商美伦酒店管理公司冀宏军，碧桂园凤凰国际酒店管理集团李杰，香港理工大学酒店及旅游业管理学院

日本乡村旅游品牌发展及启示陈晨，香港理工大学酒店及旅游业管理学院赵爱民，江阴职业技术学院管理系

ICT 应用是如何提升酒店顾客入住体验的王培来，上海旅游高等专科学校/上海师范大学旅游学院

Bauhinia

Room 2

26

17:00 – 18:30 Dinner on your own

18:30Bus pick up from Dragon Hotel to Complimentary Evening Show

Eternal Love – Song Cheng

Hotel Main

Lobby

Oct 13 (Thur) Registration and Silent Auction open from 8:00-12:00

Art Gallery

(East)

08:30 – 10:00

General Session III

Topic: Quality Assurance for Higher Education

Session Chair: Prof. Cathy Hsu

Speakers: Prof. Billy Bai; Prof. Bob Bosselman; Prof. Chaozhi Zhang

Pearl Room

10:00 – 10:30 Refreshment BreakArt Gallery

(East)

10:30 –12:00 Concurrent Session III

Workshop III: Experiential Tourism Education

Prof. Cynthia C. Messer

Experiential learning engages students in critical thinking and problem

solving. This session highlights experiential learning concepts and

activities to immerse you in the experience of tourism education. This

approach to teaching has gained popularity in the United States both in

classrooms and communities. Session participants will engage in active

learning − beginning with a brief overview of learning styles and

experiential design theory to set the context and foundation for the

session. Participants will then apply these concepts in an experiential

learning activity. The session is an entertaining EXPERIENCE for all

participants.

Pearl Room

1


Moderator: Paul Stansbie, Grand Valley State University, USA

Theme: Curriculum Design and Education

Global Success Assured through Creation of a Medical

Tourism Coalition Curriculum

Lori Neal, Harris Stowe State University, USA

Pearl Room

2

27

Analysing and Improving the Learning Effect of Study

Trips in Tourism Education

Hanno Martens, Cologne Business School, Germany

Proposed Curriculum in Sustainable Tourism Development

Felicite A Fairer-Wessels (PhD), University of Pretoria, South

Africa

Renovation of Tourism English Teaching: The Introduction

of Expert Speakers

Jianwei Qian, The Hong Kong Polytechnic University, China

Rob Law, The Hong Kong Polytechnic University, China

Paper Presentations II (English)

Moderator: Stacy Tomas, Oklahoma State University, USA

Theme: Research on Tourists

Introduction of Tourist Behavioral Investment

Shangzhi Qiu, Purdue University, USA*


Does Travel Make Married Couples Happy? Linking

Travel with Marital Satisfaction and Subjective Wellbeing


Saerom Wang, Purdue University, USA

Yunzi Zhang, Purdue University, USA*

The Dispositional Factors Surrounding the ‘Plural Tourist’:

An Analysis of Tourism by French Sociology

Christophe Guibert, University of Angers, France

Making Your Booth a Magnet: Scale Development for

Booth Attractiveness

Jingya Wang, Xiamen University, China*

Yao-Chin Wang, Xiamen University, China

Haiyu Huang, Xiamen University, China

Bauhinia

Room 1

Paper Presentations III (Chinese)

Moderator:

主题：旅行、旅游、酒店教育与培训的新趋势环境素养如何？探究海峡两岸旅游专业大学生的环境素养

Bauhinia

Room 2

28

及旅游教育的发展方向潘淑兰，湖北经济学院旅游与酒店管理学院周儒，台湾师范大学环境教育研究所

对“实践共同体合法性边缘参与”理论应用于高职酒店专业实践教学的适用性研究－基于高职酒店管理人才需求的调查金浏河，浙江工贸职业技术学院陈镇，海南热带海洋学院

创业创新型基层领导力对员工工作效能感及任务绩效的影响——工作生活平衡价值观的视角韩晓莹，香港理工大学酒店及旅游业管理学院李军，香港理工大学酒店及旅游业管理学院

幕课：旅游与酒店教育的创新模式林冰娜，香港理工大学酒店及旅游业管理学院邱汉琴，香港理工大学酒店及旅游业管理学院Kit Jenkins, 香港理工大学酒店及旅游业管理学院彭康麟, 香港理工大学酒店及旅游业管理学院

12:00 – 13:45

Lunch and Keynote Speech

Topic: E-marketing Development and its Implementation in Higher

Education

Speaker: Mr. Truman Huang

D’cafe

13:45Bus pick up from Dragon Hotel to Zhejiang University, Zijingang

Campus

Hotel Main

Lobby

15:00 – 17:30

Panel Session

Topic: Managerial and Executive Talent Development

Session Chair: Prof. Wanfei Wang

Speakers: Dr. Wayne Smith; Prof. Haiyan Song; Prof. Youcheng

Wang; Prof. Lingqiang Zhou

Zhejiang

University

17:30 Bus return to Dragon Hotel

29

19:00 – 22:00 Reception and Closing Dinner Pearl Room

Oct 14 (Fri)

08:30 – 10:00 Breakfast Business MeetingConference

Room 4

10:00 – 11:30 Concurrent Session IV

Roundtable II: Co-operations and Joint Degrees: A Discussion of

Innovative Models and Challenges Involved

Speakers: Prof. Florian Hummel; Prof. Markus Raueiser

This roundtable discussion will discuss current and innovative examples

of international collaboration in the area of joint and double degrees.

Besides the presentation of best practice examples, the main challenges,

pitfalls and accreditation issues will be addressed and identified.

Conference

Room 4


Moderator: Lisa Slevitch, Oklahoma State University, USA

Theme: Factors Impacting the Travel and Tourism Industry

How Chinese Face Affects the Environmental Responsible

Behavior in Rural Tourism: A case of Guzhu Village, China

Jianxing Wu, Zhejiang University, China*

Wanfei Wang, Zhejiang University, China

Youcheng Wang, University of Central Florida, USA

Commitment Theory: Do Behaviors Enhance Attitudes and

Perception?

Seohee Chang, Sookmyung Women’s University, Korea*

Paul Stansbie, Grand Valley State University, USA

Marketing Exploration and Exploitation of Small Family

Tourism Firms as Business Growth Driver

Myunghwa Kang, University of Nebraska, USA

Applying Moderated Dummy Variable Ridge Regression

Method for Identifying a Zoo’s Quality Components

Conference

Room 5

30

Lisa Slevitch, Oklahoma State University, USA*

Stacy Tomas, Oklahoma State University, USA*

12:00 – 14:00 Lunch & Individual Departure D’cafe

31

Full Papers

(Asterisk denotes presenting author(s) on papers where more than one author is listed)

CONCURRENT SESSION I

THEME: EMERGING ISSUES IN TRAVEL, TOURISM AND HOSPITALITY EDUCATION

Where do They Go? Examining the Early Career Path of Hospitality AlumniWayne W. Smith, College of Charleston, USA*Jeremy C. Clement, College of Charleston, USA

This research adds to the overall literature and academic understanding of early career progression of hospitality professionals. The primary contribution is a preliminary categorization and analysis of various potential career paths for hospitality professionals. Results indicate five distinct career arc clusters exist and may be definable in aggregate dissimilar populations. The groups are: 1) Traditional Hospitality; 2) Stallers; 3) Non-Hospitality; 4) Loyalists; and 5) Entrepreneurs. Additional research to test the underlying categorization scheme would be valuable. The findings indicate that there is heavy job movement in the first three years after graduation. Further, if promotion happens within the first six months to a year, graduates are more likely to stay with the organization. Finally, those that leave hospitality are likely to go into highly related fields such as health care and real estate.

An Examination of the Role Played by Internships in Nurturing Management Competencies in Hospitality and Tourism Management (HTM) StudentsKristen Jack, Grand Valley State University, USAPaul Stansbie, Grand Valley State University, USA*Michael Sciarini, Grand Valley State University, USA

This paper examines how the development of management competencies occurs within Hospitality and Tourism Management (HTM) education programs at a 4-year higher education institution based in the Midwest, USA. Its purpose is to address concerns raised by industry on how universities can best prepare graduates for success in their careers. As a result, this paper examines internships as a vehicle for identifying both the development of management competencies and conversely is used to ascertain potential deficiencies in students’ development and marketability. The findings suggest that due to the disparate needs of students, educators and employers, discrepancies do exist between stakeholder viewpoints concerning the most beneficial way to facilitate internship programs.

32

Academic Papers - English

Exploring a New Chinese Model of Tourism and Hospitality Education: Lessons learned from American Counterparts Jinlin Wu, Minjiang University, ChinaZongqing Zhou, Niagara University, USA*Hongbin Xie, Fujian Normal University, China Fei Cheng, Fujian Normal University, China

College-enterprise cooperation has become one of the important modes of tourism management education in colleges and universities of China. This article probed on successful experiences of college-enterprise cooperation in tourism colleges of America, and then presented the situation of college-enterprise cooperation in tourism college of China, and further explored its main reasons. Referring to the experiences of college-enterprise cooperation in tourism management colleges and universities of America, this article discussed personnel training modes which conform to both the international popular training practice and Chinese characteristics so as to train high-quality tourism talented managers.

To Love or to Hate – The Investigation of the Attitude of Host to Tourism Development Using a Utility Maximization Model“相爱”还是“相杀”——从最优效用模型的角度解释当地居民对旅游发展的态度Anyu Liu, The Hong Kong Polytechnic University, China刘安禹，香港理工大学酒店及旅游业管理学院Richard TR Qiu, The Hong Kong Polytechnic University, China邱天然，香港理工大学酒店及旅游业管理学院尽管现有的经验研究能部分支持游客-居民关系中的各种理论，但仍无法证明它们的普遍适用性。本文利用最优效用模型证明随着旅游的发展，当地居民对旅游的态度会经历一个先增加再下降的过程，从经济学的角度解释了社会交换理论，也证明烦恼指数模型等研究游客-居民关系的理论具有一定的普遍性。

CONCURRENT SESSION II

THEME: DESTINATION AND TOURISTS

“Back to the True Self” as an Identity Element of Rural Tourism BrandingLiping Cai, Purdue University, USAShangzhi Qiu, Purdue University, USA*Zhuowei Huang, University of Illinois at Urbana-Champaign, USAXinran Lehto, Purdue University, USA

Based on the literature in existential authenticity, self-presentation sociology and rural tourism motivation, this study suggests the concept of “back to the true self” as a brand identity element of rural destinations. A conceptual framework regarding this banding approach is developed. To address the

33

emerging global issue of quality of life caused by urbanization, this brand identity meets the need of urban residents to relieve self-presentational concern and pursue authentic way of life. It is consistent with the primary motivation for rural tourism and is considered as effective in improving rural destination’s attractiveness and increasing urban resident’s loyalty to the destination brand. A case study of “Honest-to-Goodness” Indiana demonstrates the application of the conceptual framework. The concept of “back to the true self” is manifested in the brand identity of Indiana tourism, particularly in the state’s rural tourism profile.

The Separation of We and Others by Food: An Exploratory Study on the Culinary Footprints of Chinese and Western TouristsYunzi (YaaYaa) Zhang, Purdue University, USA*Hugo Tang, Purdue University, USALiping Cai, Purdue University, USA

Food in tourism has gained attention in academia lately. Food consumption behaviors of tourists is yet to be extensively investigated. This exploratory study examines restaurant choice and food consumption patterns of Chinese and Western tourists in three metropolitan cities, London, New York and Tokyo, with data obtained from online review websites. Through analyzing restaurant types and visualizing restaurant locations, the study aims to examine the differences between Chinese and Western tourists in spending on food, cuisine preference, and restaurant choice in geographical contexts. The results show that food choice by Chinese tourists at a foreign destination is largely influenced by their perennial view of their own culture. Their identity is constructed and enhanced by choosing their own ethnic cuisine abroad. Such actions ultimately separate them geographically from other tourists and prevent them from engaging with the local culture.

Destination Image and Perceived Risk of Visiting Ukraine: An Exploratory Study of Chinese Male Outbound TouristsJun Wen, University of Waikato, New Zealand*Fangxuan Li, University of Waikato, New ZealandTianyu Ying, Zhejiang University, ChinaTim Lockyer, University of Waikato, New Zealand

Despite increasing research in destination image, few attempts have been made to explore the link between destination image and perceived risk. This paper addresses this significant gap in the literature. The paper examines the destination image and perceived risk by exploring Chinese tourists visiting Ukraine. Due to the country’s 2013 crisis, political instability is still notable there. The paper reports the findings derived from 17 in-depth interviews with Chinese respondents who recently visited Ukraine. While television news and Internet provide the main sources of information, it was found that these tourists had little knowledge about Ukraine prior to their visit. In terms of destination image, the most important perceived destination images relating to Ukraine for Chinese tourists were its being a risky country and the beauty of Ukrainian women. The two main perceived risks of visiting Ukraine are political instability and language barrier. Some respondents, however, argued that the perceived risk actually increased their willingness to visit Ukraine.

34

Relational Orientation and Fun Climate: Chinese Hotel Employees’ PerspectiveShengtao Xu, Xiamen University, China*Yao-Chin Wang, Xiamen University, ChinaRuixia Wang, Xiamen University, China

With the expansion of hotel properties in China, cultural differences in management are started to gain attention in the hospitality academy. Based on Chinese hotel employees’ perspective, this study focuses on effects of relational orientation and fun climate, and the effects of fun climate in reducing work-family conflict. Following Chinese psychology, relational orientation in this study includes two constructs: face and renqing. The concept of fun climate is classified into three types: socializing with coworkers, celebrating at work, and global fun at work. A total of 451 usable responses are collected from employees at six five-star hotels and one four-star hotel in China. Findings reveal that face improves all three types of employees’ fun climate; on the contrary, renqing reduces employees’ celebrating at work and global fun at work. Moreover, employee’s global fun at work could significantly weaken their work-family conflict. Such findings contribute meaningful theoretical and practical implications.

CONCURRENT SESSION III

THEME: RESEARCH ON TOURISTS

Introduction of Tourist Behavioral InvestmentShangzhi Qiu, Purdue University, USA* Liping Cai, Purdue University, USA

This study introduces the concept of behavioral investment into tourist behavior study and elaborates how tourist’s behavioral investment may influence decision making. Behavioral investment, like financial investment, is regarded as a source of sunk cost effect that bias individual decision. Sunk cost makes individuals stick to the interim choice in which they invest at the beginning. Current study provides thorough review of psychological literature in sunk cost effect and behavioral investment, and discusses the situations that can involve tourist behavioral investment that may affect tourism decision making. The authors propose that behavioral investment occurs during information search and will make decision makers stick to the interim choice. Behavioral investment associated with certain destinations or service brands can lead to higher commitment to the destinations or brands. Four propositions regarding the effect of tourist behavioral investment have been developed to encourage more empirical researches in the field of irrational decision.

Does Travel Make Married Couples Happy? Linking Travel with Marital Satisfaction and Subjective WellbeingLiping Cai, Purdue University, USASaerom Wang, Purdue University, USAYunzi Zhang, Purdue University, USA*

35

In today’s society, love and companionship emerged as important factors that preserve one’s marriage. Furthermore, marital relationship greatly influences individuals’ wellbeing. While the need to identify factors that improve marital relationship is evident, limited studies explored such issue, specifically the role of travel. Accordingly, this study investigated the linkages among travel, marital satisfaction and subjective wellbeing and studied the underlying explanations of these relationships. Twenty-two semi-structured interviews and subsequent thematic analysis revealed that as the marital relationship is improved through travel, this in turn increases individuals’ subjective wellbeing as well. Specifically, some of the characteristics that explain this relationship are benefits acquired from travel, quality of time spent between couples, benefits being disseminated bi-directionally and liminal experience travel offers Next, four major domains of the antecedents to change in marital relationship after travel was identified including devotion, reignited relationship, strengthened bond, and communication. Lastly, three major domains of drivers for change in subjective wellbeing after travel was found including social support, self-esteem, and happiness. This research uncovers fresh insights that are unique to traveler’s marital relationship and wellbeing and offers theoretical contributions as well as practical implications for destination marketers.

The Dispositional Factors Surrounding the ‘Plural Tourist’: An Analysis of Tourism by French SociologyChristophe Guibert, University of Angers, France

Describing and interpreting social tourism activities requires on the one hand cross-referencing tourists’ social ownership, their itineraries and their tourism experiences with on the other hand the historical, cultural, geographical and social characteristic contexts within which their activities fit and take place. The purpose of this article is, by using a selection of qualitative resources, to explain the reasons why an individual might get involved in one or more types of tourism activity. We need as such to consider the inclusion of tourism experiences, and to characterize the socialization aspect which is eminently plural and varied, as determining factors in the creation of tourism preferences. The sociological, from French sociology (Bourdieu and Lahire especially) analysis therefore means consolidating the new concept of the ‘plural tourist’.

Making Your Booth a Magnet: Scale Development for Booth AttractivenessJingya Wang, Xiamen University, China*Yao-Chin Wang, Xiamen University, ChinaHaiyu Huang, Xiamen University, China

The market of exhibitions is a rising market in the tourism and hospitality industry. Although former studies have addressed factors to assist exhibitors’ success at trade shows, knowledge gap exists in systematically proposing the concept of booth attractiveness. Therefore, this purpose of this study is to develop a scale for booth attractiveness. Through literature review, focus group, and experts’ comments, this study generates 30 items for booth attractiveness. Then, 122 samples from attendees at a tourism exhibition are collected for exploratory factor analysis, resulting in one 18-item six-dimensional scale. For re-evaluating items, 129 samples from attendees at five trade shows in different industries are collected for confirmatory factor analysis. Finally, this study develops a scale of booth attractiveness based on six dimensions: booth decoration (3 items), booth staff (5 items), booth advertising materials (3 items), booth released psychological stimuli (3 items), booth layout (2 items), and booth location (2 items).

36

Working Papers

(Asterisk denotes presenting author(s) on papers where more than one author is listed)


THEME: CURRICULUM DESIGN AND EDUCATION

Global Success Assured through Creation of a Medical Tourism Coalition CurriculumLori Neal, Harris Stowe State University, USA

Faculty of a historically black university has developed curriculum that would meet medical tourism industry talent needs. Students and faculty formed a Medical Tourism Coalition of globally renowned Metroplex hospitals, businesses, community leaders and governments to increase domestic and international health visitors. Five action steps were accomplished. 1. Hospital visionaries were identified and interviewed. 2. The Medical Tourism Association (MTA) continued to guide the coalition with advice including management and organization policies and procedures. 3. An interstate university partnership expanded global research and presentations; in addition to improving medical tourism education in Hospitality and Tourism, Social Work and Healthcare. 4. Tourism opinion and healthcare leaders convened and a coalition was formed. 5. MTA chapter certification is in process. Consequently, coalition members are developing integrated, standardized processes to assure satisfactory outcomes for the medical tourism patients, caregivers and providers throughout their experience. As a result, students will be equipped for the medical tourism industry.

Analysing and Improving the Learning Effect of Study Trips in Tourism EducationHanno Martens, Cologne Business School, Germany

The purpose of this research is to examine the effect of international study trips in tourism education with the goal to identify how to improve students’ learning effects through international study trips. The theoretical framework for the study is based on Dale’s Cone of Experience and Kent, Gilbertson and Hunt’s study trip learning stages. Study trips are useful to enhance students learning beyond the potential of traditional lecturing. Research on international study trips is needed to allow tourism scholars to improve the quality and to prove the necessity of study trips as part of the curriculum. The proposed methodology is to conduct qualitative in-depth interviews with students before and after the study trip. This enables the researcher to compare the students’ expectations with the perceived outcome and satisfaction. A total of 10 students joining two Cologne Business School study trips in January will be randomly selected for the interviews. A pre-test was conducted in the beginning of 2016. 11 students that returned from 4 different international study trips were interviewed for 5 to 8 minutes each. The answers given in the pre-test indicate a lack of connection between theory in lectures and experiences during the trip, as well as a strong impact of the intercultural experience on the students.

37

Proposed Curriculum in Sustainable Tourism DevelopmentFelicite A Fairer-Wessels (PhD), University of Pretoria, South Africa

The managing of sustainable tourism development within the southern African landscape is becoming essential and needs to follow an interdisciplinary approach. Managers in this field need to be trained to inform impoverished communities to become more sustainable and competitive. The proposed coursework masters curriculum in Sustainable Tourism Development seeks to deliver graduates with the knowledge, skills and attitudes to identify and address the challenges of sustainable tourism development in Africa, in particular southern Africa. This curriculum will present an opportunity to transform the quality of life of persons across the region and continent. Focus is on education in sustainable tourism development (including the natural and cultural resource base) following eco-principles and guidelines to provide a framework for sustainable/responsible tourism development in response to (rural) community needs. The conceptual framework includes underlying theoretical fundamentals and addresses issues such as the planning, design and sustainable development of eco-facilities and spaces; co-creation of tourism products; pro-poor, township and community tourism, entrepreneurial skills to apply sustainable practices, greening the environment; managing sustainable events; all against the backdrop of climate change using local, national and international case studies, with fields such as development practice, geography, natural sciences and cultural studies providing input.

Renovation of Tourism English Teaching: The Introduction of Expert SpeakersJianwei Qian, The Hong Kong Polytechnic University, China*Rob Law, The Hong Kong Polytechnic University, China

Tourism English is a course aiming to deepen students’ tourism knowledge with English as the medium, which requires students’ interest in tourism and a relatively good command of English. Though the teacher has achieved a high score in students’ course evaluation, there is still an urgent need to renovate the teaching method used in the current teaching to further improve the teaching effect. After literature analysis, the invitation of expert speakers seems to be among the best choices. To carry out the teaching renovation successfully, a pre-renovation survey is a must to understand students’ learning needs and expectation towards this method. With the implementation of the online questionnaire, students’ actual needs and expectation are derived, which will shed some light on the classroom teaching and facilitates the teacher to achieve a better teaching effect.

CONCURRENT SESSION IV

THEME: FACTORS IMPACTING THE TRAVEL AND TOURISM INDUSTRY

How Chinese Face Affects the Environmental Responsible Behavior in Rural Tourism: A Case of Guzhu Village, ChinaJianxing Wu, Zhejiang University, China*Wanfei Wang, Zhejiang University, ChinaYoucheng Wang, University of Central Florida, USA

38

The relationship between Chinese face and residents' environmental responsible behavior (ERB) is an under-researched area. This study approaches from the standpoint of Chinese face, and constructs a sustainable rural tourism development model by integrating Chinese face, face consciousness, and ERB. A survey was applied to two hundred and thirteen residents who live in the Guzhu village, China. Structural equation modeling was used to determine the relationships among the variables. Results indicated that face consciousness is positively associated with Chinese face, and Chinese face positively affects environmentally responsible behavior. In addition, face consciousness was found to exert a significant effect in mediating the relationship between Chinese face and environmentally responsible behavior. Management implications and recommendations for the sustainable development of rural tourism destinations are provided.

Commitment Theory: Do Behaviors Enhance Attitudes and Perception?Seohee Chang, Sookmyung Women’s University, Korea*Paul Stansbie, Grand Valley State University, USA

A general point of commitment theory is that the more individuals behave in a certain way towards an entity, the more attractive they feel toward the entity. The purpose of this study is to investigate whether an individual’s perceived attractiveness and/or uniqueness toward a destination is enhanced by the number of actual visits to each different attraction within the destination. The sample was 613 travelers in Daejeon, South Korea. The study found that there is a statistically significant relationship between the number of visits to different attractions and perceived attractiveness and uniqueness toward a destination.

Marketing Exploration and Exploitation of Small Family Tourism Firms as Business Growth DriverMyunghwa Kang, University of Nebraska, USA

This study proposes a research framework to exam the premise that strategic flexibility influences increasing marketing capabilities, however the impact of the strategic flexibility on marketing capabilities will be mediated by embedding adaptive processes of organizational learning—marketing exploitation and marketing exploration that will provide existing and new market knowledge. The findings have important implications for tourism marketing strategy research as well as managers interested in improving small family tourism business performance.

Applying Moderated Dummy Variable Ridge Regression Method for Identifying a Zoo’s Quality ComponentsLisa Slevitch, Oklahoma State University, USA*Stacy Tomas, Oklahoma State University, USA*

The current study applies a novel approach that accounts for non-linear relationship between attribute-level performance and satisfaction and helps to optimize organizational efforts and improve components of a zoo. For that purpose, a three-factor model of customer satisfaction and approach suggested by Chen (2012) will be applied and tested in zoo settings. Basic, performance, and excitement attributes will be identified based on the way they affect visitors’ assessment of a zoo visit. Consequently, managerial implications of the research findings will be presented.

39

Posters

(Asterisk denotes presenting author(s) on posters where more than one author is listed)

Food Tasting as an Experiential Learning ExperienceKara Wolfe, Bradley University, USA* Amelia Estepa Asperin, North Dakota State University, USAWooMi Jo, Ph.D., University of Guelph, Canada

Experiential education is common in higher education; it is usually associated with service-learning or practicums and internships. This study used food tastings in a Food & World Cultures class as the experience to coincide with educational components and analyzed the effect on students’ food neophobia (fear of trying new foods). Over 200 students’ pre and post-test scores were divided into high and low neophobia groups and compared. The neophobic students became less afraid to try new foods. Thus, the experiential education had an impact on the students’ attitudes.

Outcomes of Business Travelers’ Perceived Service Experiences at Luxury HotelsRuiyu Feng, Xiamen University, China*Yao-Chin Wang, Xiamen University, China

Although service at luxury hotels has long been concerned, limited information could be found to deeply understand the target consumers, such as business travelers. Therefore, this study firstly argues service surprise, service recovery, and service sweetness as three major constructs in business travelers’ perceived service experiences at luxury hotels. To demonstrate the importance of service experiences, this study then proposes emotional value could be improved by service experiences, which later enhance guests’ sense of gratitude, and then results in their willingness to pay a price premium. As a research proposal tentative research method for follow-up empirical examination is presented.

Three-component Motivation for Sport Tourism and Effects on Harmonious Passion and Sports InvolvementYuxin Ding, Xiamen University, China*Yao-Chin Wang, Xiamen University, China

With the significance of sport tourism in generating economic gains, it is important to understand sport tourists’ motivation, passion, and involvement. Based on former literature, this study conceptualizes a three-component motivation for sport tourists, including leisure motivation, fan motivation, and identification with subculture. Then, with three-component motivation as the antecedent, the proposed research model demonstrates sport harmonious passion as the outcome of motivation, and the passion further improves sports involvement. The Chinese Basketball Association in 2017 is planned as the research setting for this research proposal. Survey questionnaires will be distributed with scale items extracted from former literature.

40

Antecedents and Outcomes of Children’s Social Skills in Family TourismYanan Wang, Xiamen University, China*Yao-Chin Wang, Xiamen University, China

Different from previous family tourism studies in concerning parents’ decision makings, this study concerns antecedents and outcomes of children’s social skills. Based on former literature and the perspective of children, this study propose eldership’s social behaviors, children’s extroversion, and friendliness of local resident as three antecedents of children’s social skills, with family cohesion as the outcome. To empirically test the proposed hypotheses, this study plans to conduct a qualitative phase first to extract and establish measurement items for our constructs. Then, questionnaire surveys will be distributed to parents at selected kindergartens and primary schools.

Risk Identification, Risk Evaluation, and Risk Response at Hotel Firms: Environmental Scanning Intensity and Training Offered by the Firms as the ModeratorsChia-I Wang, Xiamen University, China*Yao-Chin Wang, Xiamen University, China

Based on Enterprise Risk Management (ERM), this study proposes a mechanism to explain organizational-level risk management in the hotel industry. The main effect of the mechanism flows from risk identification, risk evaluation, to risk response. Additionally, this study proposes environmental scanning intensity and training offered by the firm as two moderators to strengthen the relationship between risk identification and risk evaluation, and the relationship between risk evaluation and risk response. To examine the proposed hypotheses, this study plans to distribute survey questionnaires to hotel general managers in Xiamen, China. Some scale items used in the survey will be self-developed.

Travel Information Seeking on TripAdvisor: A Case of Hong KongTik Yin Cheng, The Hong Kong Polytechnic University, ChinaHenry Tsai, The Hong Kong Polytechnic University, China*Ivan Wen, University of Hawaii at Manoa, USA

This study investigates and contributes to the aspects of travel information sought by potential travelers to Hong Kong and their different information searching patterns as a result of different origins and family life cycle stages. Content analysis of 2,823 posts on TripAdvisor of the Hong Kong region in 2015 indicated that potential travelers from different origins and of different family life cycle stages did exhibit different information searching behaviors. In particular, the top three categories of questions asked were transportation, attraction and accommodation. Single females mainly concerned with accommodation while single males and couples looked for attraction information more. In addition, single males raised the fewest questions among the reviews collected. The results of the study shall offer useful information for tourism practitioners in Hong Kong to better provide requisite products and services to tourists.

41

Desire for Sexual Attraction and Beautification Desire in the Spa Purchase ProcessShufang Zou, Xiamen University, China*Yao-Chin Wang, Xiamen University, China

Seeing spa as a popular service at hotels and resorts, based on the perspective of female consumers, this study proposes a spa purchase process. The main effects of the spa purchase process flows from brand image, emotional utility, to purchase intention. This study proposes desire for sexual attraction could enhance the positive relationship between emotional utility and purchase intention. Additionally, desire for sexual attraction exerts positive influences to beautification desire, which then leads to enhance spa purchase intention. To empirically examine the proposed hypotheses, this study plans to collect data through cooperating with spa staffs at five-star hotels and resorts.

42

全文提交CONCURRENT SESSION I

主题：创新的教育与学习方法

学校教育对高校旅游专业大学生创业素质影响研究魏卫，华南理工大学经济与贸易学院胡兰双，华南理工大学经济与贸易学院本文通过问卷调查和访谈，以旅游专业为调查对象，对广东地区 492 名在校大学生创业教育及创业素质进行调查，得到高校是培养学生创业素质的重要基地；高校创业教育已初显成效，但培养体系与社会需求存在一定错位；创业教育投入不足，成果亟待提升。据此提出相关政策建议，以期对我国高校创业教育改革有一定的借鉴意义。

问题与思维：变革时代的旅游教育郑向敏，华侨大学旅游安全研究院殷杰，华侨大学旅游安全研究院吴倩倩，华侨大学旅游学院问题是理论研究的起点，而思维是破解各种问题的路径。新常态下，旅游教育变革需要发现题，寻找突破路径。在分析变革时代旅游教育来自时代、国家、学校、教师以及学生等多层面问题和旅游教育变革面临的渺茫、纠结与困难的基础上，提出旅游教育变革需要关注的 9 个理念与思维。

新形势下旅游酒店类高职院校教学质量管理存在的问题和对策方向红，南京旅游职业学院酒店管理学院教学质量管理工作是旅游酒店类高职院校教学管理工作的核心，后者则是人才教育培养的基础。随着旅游酒店类高职教育的迅速发展，教学质量管理工作已成为关注的焦点。当前新形势下，旅游酒店类高职院校，尤其在具有代表性的酒店管理专业中，教学管理中存在着一些需要解决的问题，如企业的参与度、教学模式的建立、教学质量管理意识、教学专业队伍建设、教学技术手段等。

43

Academic Papers - Chinese

在未来，为适应旅游酒店类高职教育快速发展所带来的对教学管理工作的新挑战，需要重申教学质量管理工作的重要性，以推动酒店教学管理工作的升级转变。

行业就业前景对高等旅游教育的影响——以江汉大学为例吴卫东，江汉大学商学院旅游系我国旅游人才供给市场出现结构性不平衡的矛盾困境：在人才需求方面，旅游业的蓬勃发展需要大批高素质高技能的应用型人才；而在人才供给方面，旅游院校培养的人才要么在进校不久就转换专业要么毕业时不在旅游行业内就业。通过对江汉大学部分学生的调查和访谈得知，造成学生避开旅游行业的主要原因是行业就业前景不佳。

CONCURRENT SESSION II

主题：国际旅行、旅游新趋势

基于网络口碑的在线短租服务评价研究：以杭州为例吕佳颖，浙江大学管理学院旅游与酒店管理学系常诚，浙江大学管理学院旅游与酒店管理学系在线短租是协同消费在住宿服务领域的成功实践，我国的在线短租行业起步于 2011年，短短几年内得到迅速发展，成为住宿市场上的重要业态。但作为一种新生经济，国内在线短租的发展仍存在很多问题。本文对杭州地区在线短租的网络口碑进行研究，通过关键词提炼、词频分析、语义分析，构建在线短租服务评价体系，分析杭州在线短租服务的发展现状。根据研究结果，本文从改善设施设备、提高服务质量、重视地理环境、发挥短租特色以及培养忠诚顾客等方面为在线短租的进一步发展提出建议。

中国养生酒店客户分析与产品建议王晶，七修酒店管理公司王硕，马里亚纳酒店管理公司李许璨，招商美伦酒店管理公司冀红军，碧桂园凤凰国际酒店管理集团李杰，香港理工大学酒店及旅游业管理学院本文经过对当前现有的关于养生及养生酒店相关的文献进行分析，明确了研究目的在高端客户对于中国养生酒店品牌的识别度。此外，养生酒店投资选址充分地与自然和人文环境相结合，突出某个养生特色或者系统性的养生理论，充分结合中国传统养生文化经典和实践经验，探索将养生酒店与养生旅游进行充分结合，将养生产品渗透到生活的各个方面，引领健康生活方式，探索形

44

成更具有复合型经济价值的全新商业模式。最后，对健康行业标准、倡导养生酒店发展提出了建议，并提出将中国传统养生文化优势与现代酒店管理结合，发展中国养生酒店，打造国际化的养生目的地的可能性。

45

日本乡村旅游品牌发展及启示陈晨，香港理工大学酒店及旅游业管理学院赵爱民，江阴职业技术学院管理系日本是亚洲发展乡村旅游较早的国家，经过多年的发展，日本的乡村旅游从起步走向成熟，在乡村旅游模式、管理、接待人数等许多方面都取得了极高的成就，成为世界上乡村旅游业最为发达的国家之一，被誉为是“亚洲乡村旅游的标杆”。本文主要从日本乡村旅游品牌发展路径入手，通过结合中国乡村旅游品牌发展的实际，找出适合中国乡村旅游品牌发展的出路和策略。

ICT 应用是如何提升酒店顾客入住体验的王培来，上海旅游高等专科学校/上海师范大学旅游学院本文以上海新天地安达仕酒店为例，运用顾客访谈、网络点评分析和参与式观察等研究方法，结合体验经济的四个维度对当前信息与沟通技术（ICT 技术）应用是如何提升顾客入住体验进行了较深入的研究。研究发现，酒店通过运用 ICT 技术在体验经济的四个维度上均有不同程度的提升，而且 ICT 技术对提升顾客的新奇体验有着明显的作用。


主题：旅行、旅游、酒店教育与培训的新趋势

环境素养如何？探究海峡两岸旅游专业大学生的环境素养及旅游教育的发展方向潘淑兰，湖北经济学院旅游与酒店管理学院周儒，台湾师范大学环境教育研究所可持续旅游是现今旅游业的重要发展趋势。大学旅游专业应着重培养有良好环境素养的人才。目前国内外有许多环境素养的调查，但缺乏针对旅游专业大学生环境素养的研究。故本研究将进行两岸旅游专业大学生环境素养程度调查，并建构「旅游专业大学生环境行动影响关系」之模式。结果可做为旅游学院规划人才培养方案的重要参考。

对“实践共同体合法性边缘参与”理论应用于高职酒店专业实践教学的适用性研究——基于高职酒店管理人才需求的调查金浏河，浙江工贸职业技术学院陈镇，海南热带海洋学院本文从人类学领域的视角对构成情境学习核心要素的“实践共同体合法性边缘参与”与高职酒店管理实践教学进行了理论与实践适用性的深入探讨。尝试运用一种新的分析学习和理解学习的观

46

点为教育目标与行业需求的结合提供新的解读视角，并通过理论的指引与实际的切入使教育及行业对那些可能被忽略的学习经历的关键方面引起重视，促进高等职业教育酒店实践教学的合理发展。

创业创新型基层领导力对员工工作效能感及任务绩效的影响——工作生活平衡价值观的视角韩晓莹，香港理工大学酒店及旅游业管理学院李军，香港理工大学酒店及旅游业管理学院移动互联网技术为旅游行业的管理带来变革的要求。本研究以航空地面服务为例，构建了基层创业创新型基层领导力的构念；结合社会认知理论，对创业创新型的基层领导行为与员工任务绩效的影响进行了研究。结果表明，创业创新基层领导行为对员工任务绩效起显著正向影响，员工工作效能感起部分中介作用，工作生活平衡价值观起显著调节作用。

幕课：旅游与酒店教育的创新模式林冰娜，香港理工大学酒店及旅游业管理学院邱汉琴，香港理工大学酒店及旅游业管理学院近年来，随着网络信息技术与计算机技术的迅速发展，高等教育的广泛普及，MOOC应运而生，在线教育的应用范围越来越广，并对高等教育产生深远影响。利用 MOOC 进行旅游和酒店的教育创新，体现了 “以人为本” 的教学理念，深化学科教育教学改革与创新，势在必行。

展板论文主题：国际旅行、旅游新趋势

中国绿色旅游——寻求人与自然的和谐共处冯燕平，香港理工大学酒店及旅游业管理学院随着近几年来旅游业的快速发展，像世界上其他很多地方的旅游者一样，中国旅游者对于‘绿色旅游’的需求正在不断的增加；因此，“绿色旅游”成为了旅游新趋势；同时它在中国的发展和其发展形势也成为了关注的焦点。

47

€¦ · Web viewI would like to welcome our new and returning conference guests, and welcome our...

Documents

Transcript of €¦ · Web viewI would like to welcome our new and returning conference guests, and welcome our...