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Department of Media and Communication

EXTENDED PROJECT PORTFOLIO

Academic Year 2016/2017

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Lydia ReevesYear 1 – Creative Media

Production and Technology- Film and TV

Unit 8 – Extended Project

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CONTENTS

CONTENTS.........................................................................................................................................2

LIST OF FIGURES.............................................................................................................................5

LIST OF TABLES...............................................................................................................................5

DEFINITION OF TERMS...................................................................................................................5

Unit 8 - Project Proposal.......................................................................................................................6

.......................................................................................................6

Project Action Plan and Timetable.......................................................................................................9

....................................................................................................................9

CHAPTER 1...........................................................................................................................................11

Introduction........................................................................................................................................11

..............................................................................................11

The Background of my Project........................................................................................................11

Who am I?...................................................................................................................................12

What did I learn on my course?..................................................................................................12

What is my project about?.............................................................................................................12

Why my project is important?........................................................................................................13

CHAPTER 2...........................................................................................................................................14

Literature/Resources Review.............................................................................................................14

........................................................................................14

Introduction....................................................................................................................................14

Media sources, literature search and evaluation...........................................................................14

Requirements for my creative media production project..............................................................15

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study.....................15

CHAPTER 3...........................................................................................................................................16

Research Design and Strategies..........................................................................................................16

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.......................................................................................16

Introduction....................................................................................................................................16

Research Questions........................................................................................................................18

Research Design Evolution..............................................................................................................19

CHAPTER 4...........................................................................................................................................22

Writing and presenting my research findings....................................................................................22

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Findings/Data analysis....................................................................................................................22

Conclusion - How did the research help me with my project? (Interpret Research).....................22

CHAPTER 5...........................................................................................................................................24

My Project...........................................................................................................................................24

.................................................................................24

Introduction....................................................................................................................................24

Pre-Production................................................................................................................................24

Production.......................................................................................................................................24

Post-production..............................................................................................................................25

CHAPTER 6...........................................................................................................................................26

MY EXTENDED PROJECT - FINAL PRODUCT........................................................................................26

.................................................................................................26

CHAPTER 7...........................................................................................................................................27

Project Evaluation...............................................................................................................................27

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APPENDICES........................................................................................................................................28

Extended project in creative media production Learning Outcomes and Assessment.................28

1. Understand the requirements of a creative media production project...................................28

2. Be able to use research methods to inform ideas for creative media production...................28

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.........................................................................................................................................28

4. Be able to evaluate a creative media project...........................................................................28

REFERENCES........................................................................................................................................29

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LIST OF FIGURES

Figure 1- What is research...................................................................................................................15Figure 2- How to ask good questions...................................................................................................16Figure 3 - My exercise 1.......................................................................................................................16

LIST OF TABLES

Table 1 - Project Proposal......................................................................................................................6Table 2 - Project Action Plan and Timetable..........................................................................................9Table 3- My research Plan...................................................................................................................11

DEFINITION OF TERMS

EP – Extended ProjectUAL – University of the Arts London

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Unit 8 - Project Proposal

Candidate Name

Lydia Reeves

Candidate NumberPathway Creative Media Production & Technology- Film and TV

Project Title The Goodbye

Section 1: Rationale (approx. 100 words)

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My main concern for the extended project focusing on creating a short film which will be based in the 1970s. I’m very interested in 1970s culture and would like to create a piece based on the stylistic tones of this era. The narrative will revolve around a group of teenagers sitting in a back garden at the end of summer discussing their futures. My project is important because it is about the ending of friendships

which everybody experiences. I feel this will capture the interest of the audience as lot of them will be able to relate to the themes of this. Especially around the time when people go off to university and start their adult life.

Section 2: Project Concept (approx. 200 words)I am going to be creating a short film based on the ending of friendships in the 1970’s, specifically when a group of friends leave school and begin their adult life. My aim of this project is to create an authentic film

that could believably be based in the 1970s by making sure all my props and clothes reflect this. Some of

my main influences for this are people are Danny Boyle and Wes Anderson as I really love both of their work. For example, I love Boyle’s Trainspotting (1996) for how raw it is and the focus on characters and how Anderson uses such beautiful colour pallete which makes his work stand out. For this project, I will be researching the clothing of the 1970’s Britain and seeing how I can portray this in my short film. My target audience is people between 16-18, teenagers who are just about to depart into adulthood and are often leaving their old friends to go to university or start a new life. As this is a student production. I will be directing, in charge of editing, and working the camera so I can get my artistic vision across clearly. There are not many technical elements to this apart from camera work. I will use a Canon 550D and a Rode Video Mic to record. I will be filming outside so I won’t have to worry about lighting very much, and as I will have actors.

Section 3: Evaluation (approx. 50 words)Throughout the week of filming, I will be writing up a production diary to see what I have done each day. I will note anything that went wrong on these days. I will firstly evaluate my work by peer feedback from my audience and tutors. I will firstly start with my target audience and use my friends and ask for feedback. I will then show it to an adult audience, more people who had their teen years in the 70’s and ask them for feedback. I think this will give me a wider response. I will then look at my feedback on all of this and put in final improvements before finalising my project.

Proposed Research Sources and Bibliography (Harvard Format) admin, (3rd November 2015), 10 Most Common Reasons Why Scripts Are Rejected, Available at:

http://threeaddiction.com/10-most-common-reasons-why-scripts-are-rejected/, (Accessed: 27th March 2017)

fandangogroovers, (10th August 2014), Boyhood Timeline, Available at: https://fandangogroovers.wordpress.com/2014/08/10/boyhood-timeline/, (Accessed: 29th March 2017)

Shannon Vestal Robson, (16th August 2012), See More New Pictures From The Perks of Being a Wallflower, Available at: https://www.popsugar.com/entertainment/Perks-Being-Wallflower-Movie-Pictures-19924504, (Accessed: 29th March 2017)

Lions Gate Films, (2004), Movie Picture for Saw, Available at: http://www.movieroomreviews.com/saw/photo/saw-movie-images-4, (Accessed: 29th March 2017)

Lemonrock, (No Date), 70's Night at Aristocrat, Aylesbury, Available at:

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https://www.lemonrock.com/gig.php?id=462704&rdr=1, (Accessed: 29th March 2017

Table 1 - Project Proposal

Project Action Plan and Timetable

This section provides you with an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out to complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.Back of the Learner’s Progress Tracker Book, is an academic calendar. Please refer for dates.Project Action Plan and Timetable

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WeekBeginning

Day Activity / What you are intending to do -

including independent study

Resources / What you will need to do it -

including access to workshops

01/04 Tuesday 2nd May

Start researching British life in the 70’s. Also start on basic script so I can start looking at props needed and costumes.

Internet, Research Material, Computer

Wednesday 3rd May

Continue to research. Get people to look over my script to make sure it’s ok. Improve with any feedback I get.


08/04 Monday 8th May

Start putting together surveys to give to target audience. This can help me towards creating characters that are relatable to the audience.


Tuesday 9th

MayStart sending out surveys over my social media and asking them to fill them in. Also check script over and make sure it’s ok to film with.


Wednesday 10th May

Continue to do research and make final touches to it. Especially script and props, costume and technical equipment needed.


15/04 Monday 15th May

Make sure to be ready to present my project proposal this week. Also make sure all my research is finished.

Project proposal.

Tuesday 16th May

Continue to put final touches to my research and make sure I have everything together so I can go out and find or buy everything I need for production.

Wednesday 17th May

Make sure I have presented my project proposal. Also make sure I have a prop list so I can buy props in the holidays.

Project Proposal, prop list.

05/06 Monday 5th June

Set up my locations, double checking I have all props and can give myself the time to go get any props I have forgotten.

All props at location.

Tuesday 6th

June Start filming. Make sure all actors have all their costumes. At end of the day, check footage quickly and make sure I have everything I need.

Canon 550D, Shotgun Mic, Actors, All Props, All Costumes

Wednesday 7th June

Continue filming. At end of the day, check footage quickly and make sure I have everything I need.


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Thursday 8th June

If all finished, come into college and do a rough edit to check I have everything. If I do not, go back and re shoot.

My footage, Computer in College, Avid Media Composer

Friday 9th June

Leaving these days open in case I have to re shoot.


Saturday 10th June

Leaving these days open in case I have to re shoot.


Sunday 11th

JuneMaking sure I have all my footage ready to edit tomorrow.

My footage, a computer to view footage on.


Edit in College My footage, Computer in College, Avid Media Composer

Tuesday 13th

June


Wednesday 14th June


Thursday 15th June

At home, make sure all my work is ready to be handed in and is finished. If not, make final adjustments to my work.

Friday 16th June

Make final adjustments to work.

Saturday 17th June

Make final adjustments to work.

Sunday 18th

June

Make sure I have everything ready for the deadline tomorrow.

All Work finished


DEADLINE FOR FMP

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Table 2 - Project Action Plan and Timetable

CHAPTER 1

Introduction

Write an introduction to the Chapter - This opening section’s main function is simply to get the reader into the chapter somewhat gradually rather than jumping directly into the first section.

It can be as brief as one paragraph; it can be as long as three or more pages. If you prefer a briefer introduction, then begin with a paragraph something like this:

This project portfolio is a report of my Extended Project for my first-year UAL Diploma in Creative Media Production & Technology- Film and TV. The project is a short film about a young boy called William dealing with all his friends leaving. This first chapter of the project portfolio presents the background of my project starting with writing about myself, what I learned on my course and who

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or what inspired me for my project. This is followed by explaining what my project is about and why it is important. The chapter concludes with my research plan.

The Background of my Project

What makes me do my project

I’m very interested in 1970s culture and would like to create a piece based on the stylistic tones of this era

My personal experiences that influence my choices

As this is a student production. I will be directing, in charge of editing, and working the camera so I can get my artistic vision across clearly.

The basic premise of my project

My project is about a group of friends hanging out in one their back gardens discussing moving on and their next steps in life. The main character, William, finds the idea of all his friends leaving him frightening and tries to convince them to stay.

What I seek to achieve and how it relates to my target audience

I hope to achieve a short film that looks and feels like it takes place in the 70’s. My target audience is people between 16-18, teenagers who are just about to depart into adulthood and are often leaving their old friends to go to university or start a new life. I feel the idea of the 70’s will work well with my target audience and it shows everyone feels this way at some point, no matter the time era.

Who am I?

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What did I learn on my course?

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What is my project about?

I think a problem that everyone has dealt with is having to say goodbye to people, especially when they don’t want to. Having to let go of friends is a very hard. I think especially at this age; a lot of teens must deal with saying goodbye to friends when they go off to universities or work. I wanted to show this in my work, that as much as sometimes we want to keep our lives the same, with the same friends in the same place, that isn’t always possible. I hope the people watching will able to relate the character of William and his struggle of letting his friends leave.

My role in this project is screenwriter/director.

Why my project is important?

I wanted to create this short film, mostly for entertainment value. I think setting it in the 70’s gave me that extra task of putting more effort into research to make sure everything in the scene, even the things only the eagle-eyed viewer would spot, would reflect the 70’s. I also wanted to focus on the themes of friendship as I feel it’s a problem I myself have had to deal with and a lot of other people have so I feel that writing the character of William especially was a very personal thing as I could reflect my own thoughts through him.

CHAPTER 2

Literature/Resources Review

Introduction Include the introduction from your blog post for your Literature/Resources (2.1) here. The introduction should be relatively brief, simply providing an overview of the chapter

For example

“A large body of resources (films, web pages, literature, magazine articles, etc.) on the short film, roles of writer, producer and film director, the topic of unemployment and youth crime, professional skills and practices provide a basis for my Extended Project and final short film.

This chapter will present a review of different literature and resources I have consulted for this project and how it influenced my further research, study and development of the final idea for the project. The chapter will start with my Practitioners Report looking at two prominent film directors. It also looks at the magazines and web sources relating to

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unemployment and youth crime. The chapter concludes with ideas and key conclusion of all resources used in this chapter. “

Here is some guidance for completion of this chapter. This is important, as it will:

Tell the reader what you have learnt from previous work/literature/resources and how you position yourself in relation to previous work in chosen discipline/theme/topic/interest, within which your project is located.

Provide evidence that you are well informed.

Examine and explore existing media products, practices and ideas in the spirit of creativity and imagination (What makes different media product distinct from one another?). Identify different media projects and other research sources related to your media project. Record and analyse findings. (You can use any media format to record your findings). Answer questions (What? Why? /How? /Look for specific problems and issues (theoretical and practical)/how media product communicates with the audiences/background of the artist and the project).

Media sources, literature search and evaluation

You should have already answered these questions in your Literature Review (blog post 2.1). So use that work to enable you to answer these questions.

Examine and explore existing media products, practices and ideas in spirit of creativity and imagination

Answer these questions What? Why? How? Look for specific problems and issues (theoretical and practice)

how media product communicates with the audiences/background of the artist and the project

What makes one media product different from another?

Requirements for my creative media production project

This is work you have already produced for Understanding the Requirements of a Creative Media Production Project (1.1) In this section, you should present your findings of the media industry and jobs related to your media project.

Demonstrate the requirements of media industry – organizational structures, roles and processes

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Detailed job analysis – core skills and abilities required for my project Detail the equipment, technology, relevant to the project and chosen media Health and Safety – risk assessment Detailed Analysis of Target Audiences Legal and ethical requirements Detail the Design/Style/Form/Genre/Aesthetics of your project Detail the Skills/Techniques needed for your project

CONCLUSION - Who/what was my inspiration? /Contextualisation of my study

Answer the following questions

What are similar media products and how is my work related to them? (position yourself in relation to similar media products)

How similar media products influence my project? How they shaped my project? (Thought and action)?

What did I learn from similar media products? (compare similar media products, how it influenced my perspective and ideas for the project)

Identify requirements for your media project

CHAPTER 3

Research Design and Strategies

Introduction

This chapter is ‘How-to’ section of your Extended Project. In this chapter you have to introduce and explain the design of your research and experimentation activities and how your information/data was collected.

Examples of the activities you may have conducted are:-

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Experiments, exercises, workshops, interviews, focus groups, photography, observations, museums, galleries, drawing, filming, visual and audio surveys, character profiles, location surveys etc.

Content research, production research, people, locations, events, other materials i.e. props, costumes, scenery etc.

The introduction should be relatively brief, simply providing an overview of the chapter.

For example

“This chapter explains research design for my Extended Project. It starts with research questions and follows by the description of the research design and research methods used in my project.”

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Figure 1- What is Research

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Research QuestionsStart with stating the intent of your Extended Project.

What are the key aims and objectives of your project?

Outline the key characteristics of your project.

Write about your questions? You have to base your research design on questions and interests.

Ask yourself: “What do I want to find out?” Write to the reader clear research questions, what you wanted to find out?

Figure 2- How to ask good questions

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Figure 3 - My exercise 1

Research Design Evolution

In this chapter, you will expand on what you wrote in your project proposal. Write about what you researched and how you collected your information/data (research activities). Remember, in this chapter, you will only write what you have researched and what research activities you used. In the next chapter, you will write about your findings, analysis and conclusions (2.2). In the following chapter, you will write about your findings and analysis using the same themes (see below) for the sub-titles.

Detailed below are possible methods you are could use for your research. This will be the research activities you have conducted. The secondary research about your subject will be in your Literature Review. (Chapter 2)

This is anything done by you, and it could be such as:-o Online questionnaire – you could ask your Facebook friends to comment on your project

idea and give you some additional ideas how you can make it better.o Get the feedback from your lecturers and peers and reflect on it in relation to your

journey.o You can contact companies, council, artist depending on what is your project about to

get their opinion on your project idea. o You can use your phone or tablet to research, take photos of possible locations and

places that you can use in your project. o Practical activities such as creating models, drawings, recording, filming, working in

Photoshop.

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You could use the following research themes as separate sub-headings

• Target audience

Ask yourself questions: Who? What? Where?

o Who is your target audience? Who are you aiming your product at?o What type of audience is it? Investigate the target demographic and record the

type of media or entertainment they consume. o Where can you find this out? You can use, ‘YouGov Profiles’ site to find out

about your target audience demographic. (secondary)o You can set up interviews or record a ‘Vox Pops’ (primary) to find information

about your audience.

• Skills and techniques

o Come up with the plan of what skills and techniques you will need to research to produce an effective, original and to near professional standard project.

o For example, you can watch tutorials or read about how to achieve specific skills and techniques that you will need for your project (secondary)

o Experiment with range of skills yourself (primary)

• Production research

Explain what and how: o People needed for the production/availability (how: emails, Facebook, Skype

conversation, etc.) o Research production roles that you will need to carry out and how to do it

successfully (how: the internet, media books, etc.) o Production schedule (how: create your own) o Budget (How: secondary internet, primary ask yourself) o Recce research/location needed (how: take images, contact individuals for

permission, etc.) o Health and safety research ( How: take images, check locations yourself, ask for

permission) o Visual ideas (storyboard optional) (How: take images, create sketches, get

inspired by other people ideas, etc.) o Props (how: make a list, ask to borrow, make it, buy it, use what you have)o Production (techniques, hardware, workflow) ( how: research what you need /

how: try it yourself) o Post -production (Edit, colour correction, VFX, etc. ( how: read, watch how other

people/professionals do it, try it yourself)

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List all research activities

What activities did you conduct to answer your questions and collect the data? Write about information/ data you collected; your choice of data presentation and how you structured your information/data analysis.

The research activities should be identified such as:

Observations (observational drawings; using photography, video and audio to collect data)

Documents analysis (written, but also video and audio documents) Workshops Interviews Focus groups Surveys (visual, audio, etc.) Experiments Tests and measurements

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CHAPTER 4

Writing and presenting my research findings

In this chapter, you will summarise the collected information/data and the statistical treatment, and/or mechanics, of analysis. You should start this paragraph by briefly restating the topic/theme of your project (take it from Chapter 1).

Explain the object of each question, research activity, point out results, and present those results in a chosen form of summarised information/data. Select method of presenting data carefully.

In a quantitative study, the results usually begin with a description of the sample (e.g., sample size, description of participants who were excluded and why, handling of missing data). Next, descriptive statistics (e.g., frequencies/percentages for categorical variables, means, standard deviations, and ranges for continuously measured variables) are presented.

In a qualitative study, the results often include many quotes from participants who were interviewed. Here you should also present your non-textual elements such as photos, videos, audio files, maps, tables, charts, mind maps, SWOT (strengths, weaknesses, opportunities and threats) analysis, etc.

Findings/Data analysis

What strategies did you use to analyse your data?

What did you find out?

Conclusion - How did the research help me with my project? (Interpret Research)

What did you learn from your research and how it informed your project?

Present explain and contextualize findings

Background and context of the work (refer to work produced in Chapter 1)o What is it that makes me do my project?o My personal experiences that influence my choices (idea for the project, my role

in the project, how it relates to my future possible career)o What is the basic premise of my project?o What do I seek to achieve and how it relates to my target audiences?

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Use Findings to contextualize my Project (Present and Discuss Findings) (refer to work produced in Chapter 2)o What are similar media products and how my work relates to them (position

yourself in relation to similar media products)o How do similar media products include my project?o How they shaped my project? (thought and action)o What did I learn from similar media products? (compare similar media products,

how did they influence your perspective and ideas for the project – talk about both script and techniques)

Organise and express your idea (Pre-Production Portfolio) (three ideas from week 2)o Originate a range of ideas – list all ideas you had and explain how you chose the

final idea o Analyse each idea for viability - use focus groups and lecturer to supporto Map and analyse your Ideas (Mind mapping, SWOT analysis - strengths,

weaknesses, opportunities and threats).

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CHAPTER 5

My Project

Introduction In this chapter you should present the level of self-direction, personal initiative and commitment necessary to progress ideas and find solutions, and the practical, theoretical and technical comprehension, appreciation, knowledge and proficiency necessary to achieve identified goals. The ability to plan and organise work within a given timeframe and the efficient production of outcomes both individually and collaboratively.

Pre-Production

Produce Pre-Production Portfolio, which will formally define your project (location survey; risk assessment; treatment; script; budget; schedule, character bibles, design documents etc depending on your project.)

Identify your role - directing (managing the team) crew, actors, games designer, concept artist, foley artist, sound design, model maker, camera, yourself etc depending on your project

Collaborating and working as a team – do not worry if you are working on your own!

Dealing with production problems (delays, equipment breakdowns, changes in schedule, etc)

Use of visual, audio and interactive media skills to complete your media project Pitch your proposal to the production board (video recording of your production

board presentation) Analyse your target audience. Investigate the target demographic and record the

type of media or entertainment they consume

Production Management techniques, (notes of team meetings, or daily diary reflections if

working on your own, production and post-production schedules; call sheets, etc.) Team and individual performance monitoring (weekly check against schedule) Development – Demonstrate development (photos from the shoot, screenshots

from computers). Keep daily production and post-production diary and reflect on your production

process. Feedback from Lecturers and Peers and Social Media

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Post-production Describe post-production of your project. Assess your production and post-production process. Describe, and critically

analyse any production problems and the solution you experienced. Prepare material for edit and further manipulation QA Testing Critique of visual art User Testing Render Presentation and Publication (walk-throughs, voice over, portfolio) Use and clearing of copyright protected material (music and licensing) Preparing credits if applicable Editing (manipulating) Fine tuning special effects, mixing, colour correction, rendering, compressing, etc

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CHAPTER 6

MY EXTENDED PROJECT - FINAL PRODUCT

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CHAPTER 7

Project Evaluation

Critically evaluating your final media project against the agreed requirements and parameters.

Answer the following questions:

Introduce the project in your own words What was the purpose of the project?

o What did you hope to learn? How much reference material did you find?

o Do you think you could have done more? If so, explain what you think you could have done

How did you develop your ideas? List five strengths and five weaknesses in your final design Was there a theme for the design ideas?

o Can you describe it? o Can you reference any influences here? - art movements, designers,

media companies/campaigns, etc. What experiments and exploration did you do?

o How did it affect your development? Find a similar type of design publication - place it next to your own - what

comparisons/difference can you identify? What were the key areas of development in this project? - use your daily

reflections to help you with this Which technical skills, processes, methods and techniques did you use? Review your proposal - what changed, what developments did you make, did

you manage to complete everything you set out to achieve? What did the client/lecturer think of your original concept/idea?

o How did that make you feel? What could you do to adapt the work produced to improve and develop it? Is the final work appropriate for the needs of the project?

o Does it sufficiently answer your brief? (Project Proposal) Reflect on your pitch to the board; how did you feel about it before? #

o Did the pitch go better or worse than you expected?

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o What was the feedback from the client/lecturer about your pitch?o What do you think you could improve next time when doing a pitch?

Did the project as a whole, go better or worse than you expected? What was the feedback from the client/lecturer on the project as a whole? What do you think you could improve about the project as a whole, if you did

it again?

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APPENDICES

Extended project in creative media production Learning Outcomes and Assessment

1. Understand the requirements of a creative media production project.1.1 Analyse the requirements of a creative media production project.

2. Be able to use research methods to inform ideas for creative media production.

2.1 Review a range of research sources to support a creative media production project. 2.2 Interpret research to develop ideas and effectively communicate to an audience

3. Be able to use skills, knowledge and understanding in the completion of a creative media project.

3.1 Apply practical skills, knowledge and understanding to complete a creative media project within an agreed timeframe.

4. Be able to evaluate a creative media project.4.1 Critically evaluate a creative media project against the agreed requirements and

parameters.

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REFERENCES

Make sure you use Harvard referencing. The bibliography should be continuously updated as the project progresses.

Anon., 2017. BBC News. [Online] Available at: http://www.bbc.co.uk/

Smith, c., 2017. Fun with Flags. 5 ed. canterbury: media.

Anon., 2017. BBC News. [Online] Available at: http://www.bbc.co.uk/

modley, a., 2017. fun with face. 5 ed. canter: zoran .

Smith, c., 2017. Fun with Flags. 5 ed. canterbury: media.

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