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Contact: Jackie DiBella 516-241-3972 [email protected] For Immediate Release Inaugural 2020 Craft Beer Marketing Awards’ “Crushie” Winners Announced in Virtual Awards Ceremony Ceremony Video- https://www.facebook.com/TheCraftBeerMarketingAwards/videos/88460242537051 1/ June 23, 2020 (NEW YORK, NY) – The first ever Craft Beer Marketing Awards (CBMA) “Crushie ” winners were presented in a LIVE virtual ceremony on Tuesday, June 16, 2020 on Facebook LIVE and Zoom. The ceremony was streamed LIVE, on CBMA’s Facebook page . The CBMAs is the first awards program of its kind in the USA. It officially launched and began accepting entries in the fall of 2019. It has received entries from nearly every state in the country, in addition to submissions from Mexico and Canada.

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Page 1: €¦  · Web viewContact: Jackie DiBella. 516-241-3972. jackie@craftbeermarketingawards.com. F. or Immediate Release. Inaugural 2020 Craft Beer Marketing Awards ’ “Crushie”

Contact: Jackie [email protected]

For Immediate Release

Inaugural 2020 Craft Beer Marketing Awards’ “Crushie” Winners Announced in Virtual Awards

Ceremony

Ceremony Video- https://www.facebook.com/TheCraftBeerMarketingAwards/videos/884602425370511/

June 23, 2020 (NEW YORK, NY) – The first ever Craft Beer Marketing Awards (CBMA) “Crushie” winners were presented in a LIVE virtual ceremony on Tuesday, June 16, 2020 on Facebook LIVE and Zoom. The ceremony was streamed LIVE, on CBMA’s Facebook page.

The CBMAs is the first awards program of its kind in the USA. It officially launched and began accepting entries in the fall of 2019. It has received entries from nearly every state in the country, in addition to submissions from Mexico and Canada.

““We’re honored to have received so much interest in our first year with entries from both big and small breweries all across North America,” said CBMA co-founder Jackie DiBella. “There is a clear need for these awards to recognize the critical and increasing contribution that marketing efforts play in the competitive craft beer industry. We were so impressed with what was submitted and look forward to seeing even more amazing work next year.”

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The CBMAs had to pivot to a digital format due to the COVID-19 pandemic, thus cancelling the original awards ceremony that had been planned to take place during April’s Craft Brewers Conference in San Antonio, TX.

The CBMAs presenting sponsor, Hillebrand, co-hosted the event along with CBMA Founders Jim McCune and Jackie DiBella. Additionally, KegPros from Hillebrand presented the winners of the “People’s Choice” categories.

The CBMA’s will also be launching a weekly Podcast starting in July. For more information about next years’ CBMA’s, please visit the CBMA website.

CBMA Co-Founders Jim McCune and Jackie Dibella

Winners of the CBMAs were announced in a range of 32 categories that were evaluated by a panel of over 100 industry-recognized judges. The judges placed these entrants into top positions that were then voted on by the public via social media. A total of 130 awards were presented to brewers, designers, and agencies from all across North America.

List of Winners

Craft Beer Marketing Awards2020 CBMAs Crushie Award Winners

Congratulations to all 2020 CBMAs Crushie Winners!

Please email [email protected] to request changes to your winners display below (this does not affect your trophy which is personalized by you in the shop. Winner’s will receive an email with trophy shop access shortly).

Marketing Wild Cards / Most Creative Signage, POS, & Brewery Accessories

PLATINUM CRUSHIESUpshift Brewing CompanyMoto FlightsSteve Behar, Brendan Behar, Ralph Vasquez, Kendall Kiesewetterupshiftbrewing.comEl Segundo, CA 90245

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GOLD CRUSHIESIvanhoe Park Brewing Co. Flight Boardivanhoeparkbrewing.comJason Kucharski, Six The Agencysixtheagency.comOrlando, FL 32803

North Fork Brewing Co."Run the Juice" Signagenorthforkbrewingco.comRicky Saetta, Estd1981estd1981.comRiverhead, NY 11901

Nostalgia Brewing CompanyTinker Toy Flight Boardnostalgiabrewing.comShawn WhiteGahanna, OH 43230

Best Can Design / 8oz (237ml), 12oz Can

PLATINUM CRUSHIESSnake River BrewingCans That Inspire Explorationsnakeriverbrewing.comJesse Ryan, New Thought Digital Agencynewthoughtdigital.comJackson, WY 83001

GOLD CRUSHIESAslan Brewing CompanyFish Have Feelings IPAaslanbrewing.comAndrew AllenBellingham, WA 98225

Scuttlebutt BrewingPineapple Hefeweizenscuttlebuttbrewing.com Blindtiger Designblindtigerdesign.comEverett, Washington

Second Street BreweryAgua Fria Pilsner

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secondstreetbrewery.comMariah Cameron SceeSanta Fe, New Mexico

Bear King Brewing Co"Legends" 12oz Beer Linebearkingbrewing.comGrant Guidry & Citrus Advertisingcitrusadv.comMarble Falls, TX 78654

Fort Point Beer CompanyAnimal Tropical IPAfortpointbeer.comSarah Chorey & Manual Creativemanualcreative.comSan Francisco, CA 94129

Port Orleans Brewing Co.Dorada Mexican-style Lagerportorleans.comChase GuilloryNew Orleans, LA 70115

Bale Breaker + Modern Times BeerPalm Springs Pilsbalebreaker.commoderntimesbeer.comBlindtiger Designblindtigerdesign.comYakima, WA 98901Point Loma, San Diego

Hand of Fate Brewing CompanyStacking Can Designhandoffatebrewing.beerEBBING Branding + Designebbingbranding.comPetersburg, IL 62675

Gnarly Barley BrewingForest of Feelings IIPAgnarlybeer.comKriston PauleyHammond, LA 70403

Culmination Brewing Co.Phaedrus IPA

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culminationbrewing.comMarcelo Fontana MoraesPortland, OR 97232

RavenBeerBest Logo Design / Uniqueravenbeer.comStephen Demczuk & Keviun Kallaugher (Kal)kaltoons.comBaltimore, MD 21237

Alaskan Brewing Co.Alaskan Whitealaskanbeer.com Blindtiger Designblindtigerdesign.comJuneau, AK

Best Bottle Design / 12oz, 12.7oz, 16.9oz (500ml) Bottle

PLATINUM CRUSHIESFunky Buddha BreweryMixology Seriesfunkybuddhabrewery.com EBBING Branding + Designebbingbranding.comOakland Park, FL 33334

GOLD CRUSHIES1840 Brewing Company500ml Bottles1840brewing.comKyle Vetter, RevPop Increvpop.comMilwaukee, WI 53207

Third Window Brewing Co.Belgian Beer Portfoliothirdwindowbrewing.comMatt Taylor, Varnish Studio Incvarnishstudio.comSanta Barbara, CA 93101

Kona Brewing CompanyBig Wave Golden Alekonabrewingco.comMeesha MeratKailua-Kona, HI 96740

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Almanac Beer Co.Tropical Galaxyalmanacbeer.comDKNG Studios, Nathan Goldman, Damian Fagandkngstudios.comAlameda, CaliforniaSan Francisco, California

Best Packaging Design / Bottle

PLATINUM CRUSHIESGigantic Brewing CompanyHellboy Collectors Boxgiganticbrewing.comBen LovePortland, OR 97202

GOLD CRUSHIESThe BrueryThe Hoarders Society Extremely Limited Specialthebruery.comMatt Taylor, Varnish Studio Incvarnishstudio.comPlacentia, CA

Starr Hill BreweryRamble On Juicy IPA starrhill.comBJ Swing Charlottesville, Virginia

Fat Bottom Brewing Obsidian Tempest Seriesfatbottombrewing.comMatt Cheuvront, Proof Brandingproofbranding.comNashville, TN 37209

Best Tap Handle Design / Unique

PLATINUM CRUSHIESBuoy Beer Company Red Buoy Tap Handlebuoybeer.comJessyka Dart-Mclean Astoria, OR 97103

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GOLD CRUSHIESRogue Ales & SpiritsBatsquatch Hazy IPA Tap Handlerogue.comBliss DakeNewport, OR 97365

Bear King Brewing Co3D Bear Tap Handlebearkingbrewing.com Grant Guidry & Citrus Advertisingcitrusadv.comMarble Falls, TX 78654

10 Barrel BrewingPub Beer Wizard Staff10barrel.comHannah BarnettDenver, COPortland, ORWest Bend, OREast Bend, ORSan Diego, CA

Maple Branch Craft BreweryUnique Tap Handlemaplebranchbrew.comAllyssa MaplesFort Worth, TX 76107

Beer Marketing Wild Cards / Coolest Taproom

PLATINUM CRUSHIESBuoy Beer Company Coolest Taproombuoybeer.comJessyka Dart-Mclean

GOLD CRUSHIESTröegs Independent BrewingCoolest Taproomtroegs.comAndy DeBrunnerHershey, PA 17033

Little Brother BrewingCoolest Taproom

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littlebrotherbrew.comJeff CollieGreensboro, NC 27401

Severance Brewing CompanyCoolest Taproomseverancebeer.comScott HeckelSioux Falls, SD 57104

Best Bottle Design / 22oz, 25.36oz (750ml) Bottle

PLATINUM CRUSHIESRogue Ales & SpiritsCombat Wombat 22oz Bottlerogue.comBliss Dake

GOLD CRUSHIESReuben's BrewsBBISreubensbrews.comAaron Easler, Top Hatbuiltbytophat.comSeattle, WA 98107

IMBIB Custom BrewsWild Saisonimbib.beerMatt Johnson & Connor Goicoechea@connorgdesignReno, NV 89502

Lamplighter Brewing Co.2019 Luminary Society lamplighterbrewing.comEmma ArnoldCambridge, MA 02139

Best Can Design / 32oz Can

PLATINUM CRUSHIESlot 9 brewing co.Crowlerlot9brew.comRob Lembo, Triad Design Grouptriaddesign.comBluffton, SC 29910

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Denver Beer CoChocolate Coconut Graham Cracker Porterdenverbeerco.comAndrew KleinDenver, CO 80202

GOLD CRUSHIESLuminous BrewhouseDandelion Honey Ryeluminousbrewhouse.comCindy Caulfield, Snowdrift Designfacebook.com/snowdriftdesign Sheridan, WY 82801

Full Fledged Brewing CompanyCrowlerfullfledgedbeer.comMelissa Carlson, 818 - a tiny design empireCouncil Bluffs, IA 51501

Best Logo Design / Unique

PLATINUM CRUSHIESLUKI BreweryLogolukibrew.comKim Jones, 88 Design Group88designgroup.comArvada, CO 80004

GOLD CRUSHIESBlossom Barn CideryLogoblossombarncidery.comRaychel Kolen, MUSE Marketing + Designmusemarketingdesign.comGrants Pass, OR 97527-8623

Oozlefinch Craft BreweryOozlefinch Beers & Blending Logooozlefinchbeers.comRussel TinsleyFort Monroe, VA 23651

Bear King Brewing CoLogo

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bearkingbrewing.com Grant Guidry & Greg Thomas, Alex Rokahelmsworkshop.com

Best Merchandise Design / Most Creative Line

PLATINUM CRUSHIESGrandstandMerch Line Design & Display egrandstand.comJosh Christie, 88 Design Group88designgroup.comLawrence, KS

GOLD CRUSHIESRoot Down BrewingRoogi Sweaterrootdownbrewing.comTodd Farrell

Rogue Ales & SpiritsDreamland American Lager Merchrogue.comBliss Dake

10 Barrel BrewingPray for Snow 201910barrel.comHannah Barnett

Best Original Video / Humor

PLATINUM CRUSHIESBoulevard Brewing Co."Unfiltration Manager"boulevard.com Natalie GershonKansas City, MO 64108

GOLD CRUSHIESpFriem Family Brewers"pFriem Falls - As Nature Would Have it"pfriembeer.comMichelle Humphrey & Sockeyesockeye.comHood River, OR 97031

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Falls City Brewing Co."CanMan: The Journey Home"fallscitybeer.comBrian U'Sellis & Clovehitch Productionsclovehitchproductions.comLouisville, KY 40204

Against The Grain"The Complete History of A Beer"atgbrewery.comKatie Molck, Sam Cruz & Clovehitch Productionsclovehitchproductions.comLouisville, KY 40202

Hillebrand"The Keg Pros"Hillebrandbeer.comStefan Beaumont, Red Vault Productionsredvaultproductions.comHouston, Texas 77034

Best Packaging Design / Can

PLATINUM CRUSHIESLupulin Brewing CompanyCoffee Shop Assault Vehiclelupulinbrewing.comMarcus PaulsenBig Lake, MN 55309

Wiley Roots Brewing CompanyImperial Somethin' Got Played In the Mail-Six Pack Board Gamewileyrootsbrewing.comScott DavidsonGreeley, CO 80631

GOLD CRUSHIESSecond Street Brewery2018 Skookum Limited Edition Packagesecondstreetbrewery.comMariah Cameron Scee

Sun King Brewery10-4 Good Buddy Collaboration 4-Packsunkingbrewing.comMike Atwood & William Denton Raywhimsicalfunk.comIndianapolis, IN 46202

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Denver Beer Co#DrinkPink Princess Yum Yum Limited 6-Packdenverbeerco.comAndrew Klein

Best Tap Handle Design / Innovative

PLATINUM CRUSHIESFounders Brewing Co.Barrel-Aged Tap Handles with Interchangeable Magnetic Platesfoundersbrewing.comSandy AnaokarGrand Rapids, MI 49503

GOLD CRUSHIESTwin Elephant Brewing CompanyInnovative Tap Handle Designtwinelephant.comTim BeseckerChatham, NJ 07928

Best Website Design / Best Design

PLATINUM CRUSHIESBridger Brewing Websitebridgerbrewing.comCarie Birkmeier, Armstrong Marketing Solutionsarmstrongmarketingsolutions.comBozeman, MT

Freetail Brewingfreetailbrewing.comDennis Ayotte & Anderson Marketing Groupandadv.comSan Antonio, Texas

GOLD CRUSHIESReuben's Brewsreubensbrews.comAaron Easler, Top Hatbuiltbytophat.com

Dust Bowl Brewing Companydustbowlbrewing.comRandi FernandesMarcia Herrmann Design Group

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mhdgroup.comMonterey, CA

Beer Marketing Wild Cards / Best Use of Retro Branding

PLATINUM CRUSHIESSchlafly BeerSchlafly Beer's Lunar Lager Sampler 12 packschlafly.comSarah Frost & Tom MooreSt. Louis, MO

GOLD CRUSHIESRoot Down Brewing80's AESTHETICSrootdownbrewing.comTodd FarrellPhoenixville, PA 19460

Indeed Brewing CompanyKiller Queen Co-Brandindeedbrewing.comKayte EagerMinneapolis, MN 55413

Fernson Brewing CoPlains Beer Pilsnerfernson.comMitch TorbertSioux Falls, SD 57104

Terre Haute Brewing CompanyCitragenesis Hoppy Wheat Aleterrehautebrewingcompany.comJason Foust & EGC GroupTerre Haute, IN

Best Logo Design / Use of Icon or Mascot

PLATINUM CRUSHIESBavarian Gator BrewingBest Mascot Logo (Alligator)bavariangator.deEBBING Branding + Designebbingbranding.comMarktredwitz, Germany

GOLD CRUSHIES

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Loma BrewingBest Mascot Logo (Cat)lomabrew.comBlindtiger Designblindtigerdesign.comLos Gatos, CA 95030

Grist Brewing CompanyBest Mascot Logo (Bee)gristbrewingcompany.comKaleb HiltonHighlands Ranch, CO 80129

Rocket Frog BrewingBest Mascot Logo (Frog)rocketfrogbeer.comBlindtiger Designblindtigerdesign.comSterling, VA 20164

Best Merchandise Design / Innovative

PLATINUM CRUSHIESBoulevard Brewing Co.Space Camper x Dark Phoenix with 20th Century Foxboulevard.comNatalie GershonKansas City, MO 64108

Best Original Video / Storytelling

PLATINUM CRUSHIESFounders Brewing Co."Chase Your What If"foundersbrewing.comSandy Anaokar

GOLD CRUSHIESFirst Sip Brew Box"Fearless"firstsipbrewbox.comDennis Guy

Champion Brewing Company"Our Story"championbrewingcompany.comHunter Smith & Pando Creativepandocreativeco.com

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Richmond, VA 23219

DWS Printing"Face to Face, Coast to Coast"Episode 10: Ocean Lab Brewing & Campofrescodwsprinting.comAndy Staib & Big in Japanbiginjapan.nycDeer Park, NY

Best Tap Handle Design / Sustainable

PLATINUM CRUSHIESGalveston Island BrewingSustainable Tap Handlegalvestonislandbrewing.comCharday VanOrstrandGalveston, TX 77554

Seismic Brewing Co.Sustainable Tap Handleseismicbrewingco.comBen Weston, Hoptown Handleshoptownhandles.comJosh Emrichhttp://emrich.coSebastopol, CA 95472

GOLD CRUSHIESCascade BrewingSustainable Tap Handlecascadebrewing.comTaylor Seidler, Hoptown Handleshoptownhandles.comPortland, OR 97214

Best Use of Social Media / Cause-related

PLATINUM CRUSHIESAtlanta Brewing CoMarine Research & Conservationatlantabrewing.comCameron Davis & Georgia Aquariumgeorgiaaquarium.orgAtlanta, GA 30318

GOLD CRUSHIES

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Motorworks BrewingAdoptable Dogmotorworksbrewing.comBarry Elwonger & Shelter Manatee & Animal Networksheltermanatee.com animalnetworkinc.comBradenton, FL 34205

Foothills BrewingCraft Happiness Project foothillsbrewing.comRay GoodrichWinston-Salem, NC 27103

Website Design / Best Showcase of Beers

PLATINUM CRUSHIESReuben's BrewsBest Showcase of Beersreubensbrews.comAaron Easler, Top Hatbuiltbytophat.com

GOLD CRUSHIESFat Bottom BrewingBest Showcase of Beers fatbottombrewing.comMatt Cheuvront, Proof Brandingproofbranding.com

Beer Marketing Wild Cards / Best Brewery Rebrand

PLATINUM CRUSHIESRoak Brewing Co.Punk-Rock Uniqueness Rebrandroakbrewing.comEBBING Branding + Designebbingbranding.comRoyal Oak, MI 48067

GOLD CRUSHIESBolero Snort BreweryBovine Inspired Rebrandbolerosnort.comRobert Olson JrCarlstadt, NJ 07072

Pittsburgh Brewing Company

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IC Light Rebrandpittsburghbrewing.comAaron Easler, Top Hatbuiltbytophat.comPittsburgh, PA

Dust Bowl Brewing CompanyBrand Refreshdustbowlbrewing.comRandi FernandesBlindtiger Designblindtigerdesign.com

Green Flash BrewingRebrandgreenflashbrew.comEBBING Branding + Designebbingbranding.com& Mighty Fewmightyfew.comSan Diego, CA 92121

Grand Teton BrewingBrewery Rebrandgrandtetonbrewing.comBlindtiger Designblindtigerdesign.comVictor, ID 83455

Culmination Brewing Co.Brewery Rebrandculminationbrewing.comMarcelo Fontana Moraes

Best Logo Design / Typography

PLATINUM CRUSHIESAtlanta Brewing CoBrewery Logoatlantabrewing.comCameron Davis & CODO Designcododesign.com

GOLD CRUSHIESlot 9 brewing co.Brewery Logolot9brew.comRob Lembo, Triad Design Group

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triaddesign.com

Pittsburgh Brewing CompanyIC Light Logopittsburghbrewing.comAaron Easler, Top Hatbuiltbytophat.com

Bear King Brewing CoBrewery Logobearkingbrewing.com Grant Guidry & Citrus Advertisingcitrusadv.com

Best Merchandise Design / Sustainable

PLATINUM CRUSHIES10 Barrel Brewing10barrel.comArtist Series Sustainable MerchandiseHannah Barnett

Best Original Video / Cause-related

PLATINUM CRUSHIESTröegs Independent BrewingTrail Day Dry-Hopped Pale Ale troegs.comAndy DeBrunner

GOLD CRUSHIESDenver Beer CoCO2 Recapture Programdenverbeerco.comAndrew Klein

Dry County Brewing PartnersLyft Partnershipdrycountybrewco.comTrey SinclairKennesaw, GA 30144

Beer Talk RadioQueen of Beersbeertalkradio.net Jenny EonLas Vegas NV

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Best Use of Social Media / Beer Influencer of the Year!

PLATINUM CRUSHIESSam WebsterBeer Influencer@beerasart

GOLD CRUSHIESJennifer Alexander, The Beerded Lady Beer Influencer & Content [email protected]

LIBeerGuidePublisher & Beer InfluencerSpreading the Gospel of Great Beer on Long Islandlibeerguide.comBernie KilkellyLong Island, NY

The Viking Alchemist MeaderyMead [email protected] BerriosMarietta, GA 30067

Website Design / Best Use of Video & Photography

PLATINUM CRUSHIESCalidad Beercalidadbeer.comJosh Zad & Herman Scheer herman-scheer.comLos Angeles, CA

GOLD CRUSHIESPittsburgh Brewing CompanyIron City Beerpittsburghbrewing.comAaron Easler, Top Hatbuiltbytophat.com

Best Can Design / 16oz, 19.2oz Can

PLATINUM CRUSHIES

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Against The GrainA Beeratgbrewery.comSam Cruz, Katie Molck, Robby Davis

GOLD CRUSHIESAlmanac Beer Co.Groovetastic Brut IPAalmanacbeer.comDKNG Studios, Nathan Goldman, Damian Fagandkngstudios.com

Rogue Ales & Spirits Combat Wombatrogue.comBliss Dake

HopFly BrewingThe Jalapenohopflybrewing.comAaron Easler, Top Hatbuiltbytophat.comRocky Mount, NC 27804

Night Shift Brewing & Mast Landing BrewingThe Price is Wrong, Stout with Pinot Noir GrapesCharlie Robinson, Cutlipcutlipcreative.comEverett, MA 02149Westbrook, ME 04092

Pondaseta Brewing Co.Pyrite Experimental NEIPApondaseta.comKaleb West & David Tran, Jonathan Harrison, Async7async7.comAmarillo, TX 79119

Metazoa Brewing Co.Metazoa Hoppopotamus IPA collaboration with Pivot Marketing metazoabrewing.com Lauren Frederick, Pivot Marketingpivotmarketing.com

Metazoa Brewing Co.Metazoa Can Seriesmetazoabrewing.com Melissa Rowe, Pivot Marketing

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pivotmarketing.comIndianapolis, IN 46202

North Fork Brewing CoButternut the HuttNofobrewco.comPeter Barraud

Reuben's BrewsPatio Partyreubensbrews.comAaron Easler, Top Hatbuiltbytophat.com

Barrel House & Night Shift BrewingCaptain Brunch, Blonde Ale with Night Shift Coffee, Cinnamon, & Maple SyrupCharlie Robinson, Cutlipcutlipcreative.comPaso Robles, CA

Big Sexy Brewing Call of Lupulhu DIPA bigsexybrewing.comJames Thompson & Emily Martinemilywinfieldmartin.comBritnee Sapp Craft Graphicsfacebook.com/britnee.sapp.designsSacramento, CA 95828

PEOPLE'S CHOICEBest 16oz Can Can Design

ONYX CRUSHIESNew Realm Brewing Co.Tyrannosaurus Flex Hazy DIPAnewrealmbrewing.comErik LeachVirginia Beach, VA 23454

PEOPLE'S CHOICEBest Cause-related Original Video

ONYX CRUSHIESSound to Summit Brewing & Haywire Brewing & SnoTown Brewerysound2summit.comfacebook.com/haywirebrewingcofacebook.com/SnoTownBrewery

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Julianne Diddle Snohomish, WA 98290Snohomish, WA 98290Snohomish, WA 98290

Zipline Brewing Co."Take It To The Bin"ziplinebrewing.comCraig ReierLincoln, NE 68522

PEOPLE'S CHOICEBest Can Packaging Design

ONYX CRUSHIESSecond Street Brewery2018 Skookum Limited Edition Packagesecondstreetbrewery.comMariah Cameron Scee

PEOPLE'S CHOICEMost #FOMO Instagram Account

ONYX CRUSHIESDuClaw Brewing [email protected] Caldwell, Rachel BradleyRosedale, MD 21237

# # #

VISITCraftBeerMarketingAwards.com

About the “Crushie”The official trophy of the CBMAs is the “Crushie . ” This series of awards includes the Platinum, Gold, and “People’s Choice” editions of the “Crushie.” (Winners of “People’s Choice” awards get a special Onyx “Crushie.”) The “Crushie” trophies were designed and manufactured by the same Manhattan-based designer awards firm that created the prestigious Emmy Award and the MTV “Moon Man” statue. The “Crushie” award is sculptured to depict a heavily tattooed arm

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crushing a beer can as a representation of how breweries are “crushing it” with their unique and creative beer marketing and branding.

For more info, CBMA website.

Awards Background Information The Craft Beer Marketing Awards (CBMA) is the first USA-based award series to focus on excellence in marketing and packaging efforts. The CBMAs were developed by marketers Jim McCune and Jackie DiBella, with the purpose to recognize and award the very best marketing in the brewing industry across the nation. Breweries, their agencies, designers, and marketing partners were invited to enter their top work. The 2020 CBMAs includes 30 categories that recognize all aspects of beer marketing.

With over 7,300 breweries (and growing) across the country, it’s getting increasingly harder to stand out from the other six packs on the over-crowded store shelf. Aside from having to produce a delicious and unique line of brews, the design and marketing of each beer has also become critical to a brewery’s popularity and success. Yes, branding in the craft beverage industry is what truly brings the beer to life. Today, brewers can use strong visual identity, storytelling, word-of-mouth, and digital media to achieve never–before seen growth that has leveled the playing field between big and small beer brands. The packaging and overall branding of a beer is the most effective means of influencing purchase at that decision-making moment. The creators of the CBMAs felt the time had come to recognize the talent behind the innovative planning, design and packaging that makes the craft beer culture so rich and unique.

The Craft Beer Marketing Awards feature categories that celebrate the very best of beer marketing, as well as the teams and individuals behind them. All categories are judged by an influential and respected panel of over 100 beer, marketing, and design experts from across the country. Check out the full panel of judges here. The judging process of the CBMAs is a robust, credible, and transparent digital scoring.

The 2020 CBMAs consist of 32 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Entry is open to anyone involved in marketing within the brewing industry.

Some of the award categories include: Best Can Design Best Tap Handle Design Best Original Video Best Merchandise Design Best Use of Social Media Best Website Design

Page 24: €¦  · Web viewContact: Jackie DiBella. 516-241-3972. jackie@craftbeermarketingawards.com. F. or Immediate Release. Inaugural 2020 Craft Beer Marketing Awards ’ “Crushie”

Beer Marketing Wild-Cards, like Coolest Taproom

To see the full list of categories, click here. For additional information, visit craftbeermarketingawards.com.

ABOUT CRAFT BEER MARKETING AWARDSThe Craft Beer Marketing Awards was established in 2019 to give recognition to the best of the best in the marketing realm of the brewing industry. With categories that range from the best can design to taproom and best website design to social media influencer of the year, there’s an opportunity to showcase the best work in every area of marketing in the brewing industry. For more information, visit craftbeermarketingawards.com.

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