digitalnewsroom.media · Web viewBrewDog Brixton Porter and Joe & Seph’s Smooth Caramel &...
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News brewed on 11 // 12 // 14 Hop-Corn: BrewDog teams up with Joe & Seph’s on craft beer and popcorn pairings Unique combinations of craft beer and popcorn to be served in all UK BrewDog bars BrewDog, Scotland’s largest independent brewery has today announced a first-of-its-kind partnership with gourmet popcorn maker, Joe & Seph’s that will see craft beer being paired with carefully selected popcorn flavours. As part of this innovative collaboration, all five of the BrewDog Headliner beers have been paired with a complementary flavour of popcorn from Joe & Seph’s distinctive range. The popcorn will be available to purchase in all 18 UK BrewDog bars and from BrewDog’s online shop. Detailed tasting notes on the pairings will be featured on the popcorn’s limited edition packaging and available from BrewDog bar staff upon request. The popcorn will cost £2.25 a pack. BrewDog co-founder James Watt commented: “Our mission is to make other people as passionate about craft beer as we are, by pushing the boundaries of what beer can be and constantly experimenting with flavour. This collaboration is a natural next step in our quest to elevate beer’s cultural profile, showcase its versatility and promote its ability to complement a wide range of food, whether it be beef jerky, burgers or…popcorn.” “In Joe & Seph’s, we have found a partner that takes its craft as seriously as we do, and is just as willing to upend the status quo in its industry. Food and beer pairing is still a relatively new concept to many people, but we hope folks will leave our bars with their palates educated and their minds opened.” The full beer and flavour pairings are: All BrewDog news can be found at our Digital Newsroom
Transcript of digitalnewsroom.media · Web viewBrewDog Brixton Porter and Joe & Seph’s Smooth Caramel &...
News brewed on 11 // 12 // 14
Hop-Corn: BrewDog teams up with Joe & Seph’s on craft beer and popcorn pairingsUnique combinations of craft beer and popcorn to be served in all UK BrewDog bars
BrewDog, Scotland’s largest independent brewery has today announced a first-of-its-kind partnership with gourmet popcorn maker, Joe & Seph’s that will see craft beer being paired with carefully selected popcorn flavours.
As part of this innovative collaboration, all five of the BrewDog Headliner beers have been paired with a complementary flavour of popcorn from Joe & Seph’s distinctive range. The popcorn will be available to purchase in all 18 UK BrewDog bars and from BrewDog’s online shop. Detailed tasting notes on the pairings will be featured on the popcorn’s limited edition packaging and available from BrewDog bar staff upon request. The popcorn will cost £2.25 a pack.
BrewDog co-founder James Watt commented: “Our mission is to make other people as passionate about craft beer as we are, by pushing the boundaries of what beer can be and constantly experimenting with flavour. This collaboration is a natural next step in our quest to elevate beer’s cultural profile, showcase its versatility and promote its ability to complement a wide range of food, whether it be beef jerky, burgers or…popcorn.”
“In Joe & Seph’s, we have found a partner that takes its craft as seriously as we do, and is just as willing to upend the status quo in its industry. Food and beer pairing is still a relatively new concept to many people, but we hope folks will leave our bars with their palates educated and their minds opened.”
The full beer and flavour pairings are:
BrewDog Punk IPA and Joe & Seph’s Madras Curry with Lime & Black Onion Seeds popcorn
BrewDog Five AM Red Ale and Joe & Seph’s Caramel, Pepper & Chilli popcorn BrewDog This.Is.Lager. and Joe & Seph’s Cheddar Cheese & Smoked Paprika popcorn BrewDog Brixton Porter and Joe & Seph’s Smooth Caramel & Espresso popcorn BrewDog Dead Pony Pale Ale and Joe & Seph’s Goat’s Cheese & Black Pepper popcorn
Joseph Sopher, founder and owner of Joe & Seph’s commented:
All BrewDog news can be found at our Digital Newsroom
“We were very excited when BrewDog approached us about a potential collaboration. We’re all big fans of BrewDog and felt it was the perfect partner for Joe & Seph’s, with its insatiable appetite for innovation. We spent hours experimenting with interesting beer and popcorn combinations to find the perfect partners in crime. It was a hard job, but someone had to do it.”
“Like BrewDog, we are dedicated to creating flavoursome, quality products. All of our popcorn is made by hand in our London kitchen, using only the best natural ingredients. Each kernel is packed with flavour and develops on the palate, due to our unique flavour sequencing technique. For example, our Caramel, Pepper & Chilli popcorn will transform from sweet caramel, to hot black pepper before a climax of fiery chilli. Combine it with the malty, toasty notes and intense bitterness of BrewDog’s Five AM Red Ale and you have a flavour combination that is out of this world.” More information on BrewDog’s partnership with Joe & Seph’s can be found at brewdog.com.
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What is BrewDog?We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born. Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.
We are dedicated to making cool, contemporary and progressive beers showcasing some of the world’s classic beer styles. All with an innovative twist and customary BrewDog bite.
James Watt and Martin Dickie.
For more information please contact:
Manifest London BrewDogAli Maynard & Helen Kennyt. 0203 137 9270m. 07712 877 972e. [email protected]
James Wattt. 01358 724 924e. [email protected]
All BrewDog news can be found at our Digital Newsroom
