1. web tYp0 for non-designers

2. Typography is the visual expression of language its a bunch of @%$#!+

3. Web design is 95% typography. Oliver Reichenstein, 2006 designers have no idea...

4. developers designers clients as seen by developers as seen by designers as seen by clients

5. Content first Mobile First Type First

6. type nerding

7. Anathomy just like you and me

8. BasicS as simple as it can be

9. SerifS times new roman & books

10. Sans-SerifS you mean normal fonts?

11. Script Swedding invitations

12. StupidSyyyeeeyyyyy!

13. Type setting just playing around

14. Leading space between the lines Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short ribs. Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short css line-height set 120-150% of font size

15. Measure lenght of line of text Bacon ipsum dolor sit amet shoulder leberkas pig biltong bresaola andouille chuck. Rump ham hock porchetta tongue. Shank porchetta jowl spare ribs beef salami, biltong meatloaf t-bone. Bacon ipsum dolor sit amet shoulder leberkas pig biltong bresaola andouille chuck. Rump ham hock porchetta tongue. Shank porchetta jowl spare ribs beef salami, biltong meatloaf t-bone. Tri-tip shank frankfurter tenderloin, ground round shankle chicken. Short ribs tri-tip spare ribs, porchetta pig capicola filet mignon. 21 21 Bacon ipsum dolor sit amet shoulder leberkas pig biltong bresaola andouille chuck. Rump ham hock porchetta tongue. Shank porchetta jowl spare ribs beef salami, biltong meatloaf t-bone. Tri-tip shank frankfurter tenderloin, ground round shankle chicken. Short ribs tri-tip spare ribs, porchetta pig capicola filet mignon. Porchetta tenderloin cow pork belly tongue shoulder ham boudin pig. Prosciutto flank pork chop, strip steak chuck tenderloin ground round. 87 css max-width set 45-75 characters

16. Kerning space between letters 21 set optical or metric

17. Tracking space between "words" Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short ribs. Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short ribs. css letter-spacing set positive or negative

18. Justification paragraph alignment Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short ribs. Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short ribs. Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short ribs. Salami short ribs fatback tenderloin, shankle corned beef ham porchetta biltong flank ground round landjaeger spare ribs. Shank swine rump sausage, pig kielbasa tenderloin drumstick strip steak turkey boudin fatback filet mignon t-bone. Andouille frankfurter pastrami beef ribs tenderloin. Shankle beef ribs short ribs. css text-align set left, right, center, justify

19. Size matters H1 Heading H2 Heading H3 Heading H4 Heading css font-size ratio 1,618 phi 104pt 64pt 40pt 24pt 16pt H5 Heading H6 Heading 12pt

20. Why does this matter?

21. Why does this matter? It helps us tell stories

22. What kind of party? lemon party

23. ____ Party

24. Cocktail Party

25. _____Party

26. LanParty

27. _______ Party

28. DiscoParty

29. _____Party

30. PartyPooper

31. How to choose? brace yourself!

32. yyyeeeyyyyy!

33. 1. Don't get overwhelmed

34. 1. Don't get overwhelmed 2. Keep it simple

35. 1. Don't get overwhelmed 2. Keep it simple 3. Rely on quality fonts

36. 1. Don't get overwhelmed 2. Keep it simple 3. Rely on quality fonts 4. Create your own palette

37. 1. Don't get overwhelmed 2. Keep it simple 3. Rely on quality fonts 4. Create your own palette 5. Privilege workhorses and super-families

38. 1. Don't get overwhelmed 2. Keep it simple 3. Rely on quality fonts 4. Create your own palette 5. Privilege workhorses and super-families 6. Set some text and read it. Like what you see?

39. 1. Don't get overwhelmed 2. Keep it simple 3. Rely on quality fonts 4. Create your own palette 5. Privilege workhorses and super-families 6. Set some text and read it. Like what you see? 7. Ask for a second opinion

40. Workhorses & Super-families work what?

41. 1. Its well-designed

42. 1. Its well-designed 2. It has a wide range of weights & styles (bold, italic, semi, etc)

43. 1. Its well-designed 2. It has a wide range of weights & styles (bold, italic, semi, etc) 3. It works for both headings and body copy

44. 1. Its well-designed 2. It has a wide range of weights & styles (bold, italic, semi, etc) 3. It works for both headings and body copy 4. It works well in a variety of settings & styles

45. 1. Its well-designed 2. It has a wide range of weights & styles (bold, italic, semi, etc) 3. It works for both headings and body copy 4. It works well in a variety of settings & styles 5. Everybody is talking about them

46. 12 styles

47. 14 styles

48. Case Study preaching on practice

49. FEATURES PRICING ABOUT HELP CENTER CLIENT AREA About us MEET THE ELEMENTS PressLabs provides elite hosting for online publishers using WordPress. We serve hundreds of millions of pageviews per month with amazing uptime and speed. 18 47 8 79 15 36 GOLD 197 Who we are and what we do At PressLabs we believe in having long-term business relationships by keeping our promises honest and realistic. Weve got our first hosting customer back in 2009 pidjin.net and helped them survive many digg.com and reddit front-pages. Since spike one we loved the thrill to deal with real traffic and online publishers. This is how PressLabs was born and thats why we innovate for publishers. We incorporated in 2011 and received an angel investment round of $100,000 to develop our vision into a hosting platform. We are now at version six of our hosting platform and we have a great team to develop it further. DO THE RIGHT THING Say cheese cheesy feet cauliflower cheese. Feta parmesan cheesy feet everyone loves cheesy feet paneer swiss the big cheese. Edam bavarian bergkase airedale cheeseburger port-salut cheesy feet stinking bishop brie. Jarlsberg. BUILT TO LAST Say cheese chalk and cheese when the cheese comes out everybody's happy. Hard cheese babybel swiss jarlsberg airedale everyone loves who moved my cheese stinking bishop. Mozzarella emmental who moved my cheese port-salut dolcelatte smelly cheese croque monsieur lancashire. Pepper jack babybel swiss queso. WHERE THE BEST GET BETTER Gouda paneer dolcelatte. Red leicester cheese and biscuits stilton macaroni cheese parmesan dolcelatte cream cheese fromage frais. St. agur blue cheese cheese triangles cream cheese goat cheddar pepper jack caerphilly cheese and biscuits. Cheeseburger pepper jack cheesecake monterey jack. CUSTOMER INSPIRED Everyone loves macaroni cheese babybel. Everyone loves emmental fromage bocconcini cheese strings cauliflower cheese camembert de normandie cheesy grin. Cheese and biscuits paneer pecorino smelly cheese cheesy grin fromage cheese and biscuits cheese strings. Who moved my cheese stinking bishop pecorino. OUR VALUES 1 88 10 7 2 HYDROGEN 1,0 Theodor Dragoi "The Wallet" Sailor, kitesurfer, freeskier, hap-py- traveller, free-living each moment with the idea t o build and experience amazing emotions together with the people ar ound, an ex-5-years-corporate guy when it comes to taking car e and opti - mizing the e veryday back-office. theo@presslabs.com ARGON 40 SILVER 108 OXYGEN 16 RADIUM 226 KRYPTON 84 NEON 20 PHOSPHORUS 31 NITROGEN 14 HELIUM 4 Since moving to PressLabs, our traffic has grown 1500% in 11 months with amazing uptime, easy scaling and efficient, friendly support! ADNAN EBRAHIM www.carthrottle.com Try us for 30 days Apply for free trial HELP CENTER FOLLOW US General Questions Migration Oxygen Dashboard Carbon Cache Copyright 2014 PressLabs. PressLabs is crafted with wisdom in Timisoara, home of the fastest broadband in the world. THE COMPANY About Blog Contacts Data Centers Architecture LEGAL Terms & Conditions Confidentiality Policy Personal Data Protection Returns & Cancelation Policy Abuse Policy TWITTER FACEBOOK WORDPRESS GOOGLE+ FFEEAATTUURREESS PPRRIICCIINNGG AABBOOUUTT HHEELLPP CCEENNTTEERR CCLLIIEENNTT AARREEAA HELP TOPICS Sign up for customized support J Migration t General questions Carbon Cache CDN WP-admin Area File System HELP CENTER FOLLOW US General Questions Migration Oxygen Dashboard Carbon Cache FEATURES PRICING ABOUT HELP CENTER CLIENT AREA Help Center WHAT CAN WE HELP YOU WITH? t GENERAL QUESTIONS COMMON QUESTIONS How do I move my site to PressLabs? How do you count page views? How can I check if everything is ok? How can I update WordPress? What DNS service do you use? Can you host a WordPress multisite setup? How do I move my site to PressLabs? We handle the switch ourselves as a part of the optimisation that we do for every new site that moves to PressLabs. We triple-check everything to make sure nothing gets lost during the move. Its good to know that the switch to our platform is done with absolutely no down-times. We perform the entire process by appointment, of course. How do you count page views? Our system is counting every load of a page from your site, no matter if you are logged-in or not into the WordPress dashboard. We use JavaScript for this, therefore bots, crawlers and static resources arent counted. You only pay for the people reading your content or working on your content. Our measurements are very close to Google Analytics and other similar services. Check the Stats menu from your Oxygen Dashboard. More information in the Payments section. How can I check if everything is ok? Say some readers reported issues on the site. You can check the health status of your site in Oxygen by selecting the site and then the Stats menu. Now click on the Errors tab and youll see your error rate on an hourly, daily and monthly basis. If the hourly percentage is higher than 0.5% then please get in touch with us to check whats going on. Another option, in case you have made any recent changes to the site such as plugin updates or code edits is to check the real-time error-logs go to Oxygen -> Logs menu. How can I update WordPress? Keeping your WordPress core updated is an operation that is 100% our responsibility. While security releases are deployed in a matter of hours at most after they are public, major WordPress updates are usually performed in about 7 days. This is to ensure that plugin and theme developers are properly testing their code on the new WordPress version and all major issues are corrected. Should you need a quick update after a major release, dont hesitate to get in touch with us. What DNS service do you use? Were using the high availability Route53 DNS from Amazon. Each site hosted with us is assigned a unique combination of 4 name servers that you can see in your Oxygen Dashboard by selecting the DNS menu of each site. Can you host a WordPress multisite setup? We have built our platform around WordPress single site installs, therefore we currently do not support WordPress multisite. Try us for 30 days Apply for free trial HELP CENTER FOLLOW US General Questions Migration Oxygen Dashboard Carbon Cache Copyright 2014 PressLabs. PressLabs is crafted with wisdom in Timisoara, home of the fastest broadband in the world. THE COMPANY About Blog Contacts Data Centers Architecture LEGAL Terms & Conditions Confidentiality Policy Personal Data Protection Returns & Cancelation Policy Abuse Policy TWITTER FACEBOOK WORDPRESS GOOGLE+ Help Center > General Questions Enter keyword Search Help Center WHAT CAN WE HELP YOU WITH? Have a question? Ask or enter a search term here. Search Backups Accessing Logs Oxygen Dashboard Payments COMMON QUESTIONS How do I move my site to PressLabs? How do you count page views? How can I check if everything is ok? How can I update WordPress? What DNS service do you use? Can you host a WordPress multisite setup? Try us for 30 days Apply for free trial Copyright 2014 PressLabs. PressLabs is crafted with wisdom in Timisoara, home of the fastest broadband in the world. THE COMPANY About Blog Contacts Data Centers Architecture LEGAL Terms & Conditions Confidentiality Policy Personal Data Protection Returns & Cancelation Policy Abuse Policy TWITTER FACEBOOK WORDPRESS GOOGLE+

50. The font now really, the font? Freight Sans Pro Light & Light Italic Book & Book Italic Medium & Medium Italic Semibold & Semibold Italic Bold & Bold Italic Black & Black Italic bonus Freight Sans Pro Condensed Designed for warm formality in text and an authoritative, helpful tone in display, Freight Sans eschews mannerisms of form in favor of a studied balance of organic and geometric shapes. Because Freight Sans is a single design for a broad range of uses, it benefits from careful attention to tracking when it is set at very small or very large sizes.

51. title body link sub title note the hanging bullets quotes note the hanging quote marks

52. ???? profit!!!!

53. 7 capital sins 1. Text sizes

54. 7 capital sins 1. Text sizes 2. Lazy handling of titles and subtitles

55. 7 capital sins 1. Text sizes 2. Lazy handling of titles and subtitles 3. Text blocks that are not split up into enough small, scannable, digestible parts

56. 7 capital sins 1. Text sizes 2. Lazy handling of titles and subtitles 3. Text blocks that are not split up into enough small, scannable, digestible parts 4. Indiscernible links

57. 7 capital sins 1. Text sizes 2. Lazy handling of titles and subtitles 3. Text blocks that are not split up into enough small, scannable, digestible parts 4. Indiscernible links 5. Text is not treated as an interface but as decoration

58. 7 capital sins 1. Text sizes 2. Lazy handling of titles and subtitles 3. Text blocks that are not split up into enough small, scannable, digestible parts 4. Indiscernible links 5. Text is not treated as an interface but as decoration 6. Fancy navigations marking the center of attention (content is the center of attention, it deserves the most love from the designer

59. 7 capital sins 1. Text sizes 2. Lazy handling of titles and subtitles 3. Text blocks that are not split up into enough small, scannable, digestible parts 4. Indiscernible links 5. Text is not treated as an interface but as decoration 6. Fancy navigations marking the center of attention (content is the center of attention, it deserves the most love from the designer 7. Lack of active white space

60. Adivces from Bruce Lee

61. Its not the daily increase, but daily decrease. Hack away at the unessential. Bruce Lee simplify

62. Awareness is without choice, without demand, without anxiety; in that state of mind, there is perception. Bruce Lee be aware of context and surroundings

63. If your cup is full, you cannot fill it. So first, empty your cup. Bruce Lee open your mind

64. Empty your mind, be formless, shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. That water can flow, or it can crash. Be water my friend. Bruce Lee be water my friend

65. Mistakes are always forgivable, if one has the courage to admit them Bruce Lee own your mistakes

66. GATA! finally!!!

67. Thank you facebook akward hekiw email mikey@presslabs.com