Web Producers Network

Graham Bird Head of Digital Communications

Before we start

•  No food or drink in here please •  Fire exits/assembly point •  Toilets

Introduction

•  For anyone involved in digital production around the University

•  Updates •  Sharing best practice and ideas •  Have a chat

Today

•  Web Transformation update •  UX on a shoestring •  Coffee break •  Google Analytics •  Video

•  Feedback

Web Transformation update

Graham Bird Head of Digital Communications

Update

•  Programme changes •  Since last time •  Heidi from School of Healthcare Sciences

•  In progress •  Up next

Programme changes

•  Extended to March 2016 •  Making a case for ongoing resource •  Gareth Hughes (Programme Manager)

Thank you

Since last time

Since last time

Milestones Since last time

First sites live (URIs)

Last meeting

First 5 Schools

Research & REF 2014

Staff & Student intranet

Business

MAR APR OCT DEC JAN MAR JUN

About

2015

News & Media

FEB

Live on Squiz •  Global Opportunity Centre •  About •  Alumni •  NATO Summit conference •  Coleg Cymraeg Cenedlaethol •  Research •  REF 2014 •  School of Healthcare Sciences •  School of Social Sciences •  School of Dentistry •  School of Chemistry •  Catalysis Institute •  School of Optometry and Vision

Sciences

•  Eye clinic •  Student intranet •  Staff intranet •  College of Biomedical and Life

Sciences •  College of Physical Sciences and

Engineering •  The Way Forward •  Creative Cardiff •  News •  Media Centre •  Business

Since last time

Functionality delivered so far •  Dynamic navigation •  Custom header and

footer •  Responsive design •  Flexible pages •  Teasers •  News •  Academic profiles •  Locations •  Facilities •  Teams •  Links •  Internal events •  Quotes and testimonials •  Calls to action •  Contacts

•  Maps •  Facts •  Carousels •  Downloads •  Galleries •  Research units •  RSS feeds •  Responsive images •  Videos •  Audio •  Twitter feeds •  Case studies •  REF results •  Progress display •  Courses •  Applications

•  Faceted search •  Authentication •  Workflow •  Caching •  Subject resources •  Staff discounts •  URI homepage •  School homepage •  Flexible homepage •  Integration with public

Events site •  Integration with ORCA •  Integration with LDAP •  Integration with SIMS

module and course data •  Third-party embeds

Since last time

Third-party embeds

Over 300 services

Since last time

(UI Kit 1.4 and above)

Author training and support

•  Squiz training course •  Web author guides •  Writing style guide •  Writing for the web training course

(email web@cardiff.ac.uk for dates)

Since last time

Intranet

•  Launched mid-January •  Version 1 •  Student and staff areas •  Started closing parts of the website •  Plenty more to do

•  Please give us feedback

Since last time

Intranet objectives

•  Improve internal communications •  Enhance student and staff experience •  Increase opportunities for collaboration •  Improve productivity and efficiency

•  Slim down website

Since last time

Staff vs student usage

•  94,000 page views •  31,000 visits •  16,000 visitors •  1,700 searches •  92.8% return

visitors •  10% mobile

Since last time

•  192,000 page views •  42,000 visits •  11,000 visitors? •  5,000 searches •  94.8% return

visitors •  4% mobile

New search engine Since last time

•  Funnelback enterprise search product •  Used by a range of universities and large

businesses •  Already used on intranet –  Filter by page, document, team, location, facility –  Also searches internal content on website –  Drives interactive map

•  Lots of interesting applications

Other Funnelback HE clients Since last time

•  Cambridge University •  Goldsmiths University London •  Keele University •  Leeds Beckett University •  London School of Economics •  London Metropolitan University •  Nottingham Trent University •  Queen Mary University London •  University of Bath •  University of Cumbria •  University of Essex •  University of Exeter •  University of Glasgow

•  University of Greenwich •  University of Hull •  University of Liverpool •  University of Portsmouth •  University of Staffordshire •  University of South Wales •  University of St Mark & John •  University of Stirling •  University of Sunderland •  University of the Arts London •  University of Wolverhampton •  University of York

Over to Heidi

In progress

Moving to Squiz •  Intranet Events •  Graduation •  Undergraduate courses •  Postgraduate Taught courses •  Postgraduate Research courses •  Postgraduate funding search •  Business •  School of Biosciences •  School of History, Archaeology and

Religion •  School of Pharmacy and

Pharmaceutical Sciences •  School of English, Communication

and Philosophy •  School of Earth and Ocean

Sciences •  School of Welsh •  School of Mathematics •  School of Computer Science and

Informatics •  Systems Immunity Research

Institute •  Energy Systems Research

Institute •  School of Medicine •  FOI

In progress

Blogs review

•  Review of blogs.cardiff.ac.uk •  Plan to increase visibility on website •  308 blogs •  80% have no content or are not maintained •  We’ll be in touch

In progress

Brand review

•  “Digital C” (aka “Turkish flag”) abandoned

•  University logo restored

In progress

Brand review

•  “Digital C” (aka “Turkish flag”) abandoned

•  University logo restored •  New social media avatar guidelines •  New suite of email templates

In progress

UI Kit on BitBucket

•  Moving from a private to a shared code repository

•  Major change •  Easier to raise bugs •  Integrated code and documentation •  Developers can submit code improvements •  Contact web@cardiff.ac.uk for access

In progress

Intranet

•  Welsh language improvements •  Schools consultation •  Continuing to migrate content •  Internal events •  Enabling academics to edit their profiles

In progress

Up next

Up next

•  Innovation •  Study •  More Schools •  Clearing •  Outcomes from Schools consultation •  Homepage •  Website search •  and much more…

Web Transformation

Refresher

Web Transformation objectives

•  Replacement of ageing web infrastructure •  Consolidation of many CMSs •  Governance & support •  Creation of a University-wide intranet

Refresher

Web Transformation objectives

•  Replacement of ageing web infrastructure •  Consolidation of many CMSs •  Governance & support •  Creation of a University-wide intranet •  Leaner, more effective website •  New (mobile & tablet friendly) design •  Better authoring experience •  Improved Welsh language support •  Reduced duplication of information

Refresher

URL best practices

•  cardiff.ac.uk •  cardiff.ac.uk/cy for Welsh content •  NOT cf.ac.uk •  caerdydd.ac.uk for promotional purposes •  No public-facing acronyms •  Avoid deep linking in marketing •  If in doubt, ask

Refresher

URL best practices Refresher

Domain www.cardiff.ac.uk www.cf.ac.uk www.caerdydd.ac.uk

Authority 82 72 40

Incoming links 898,000 173,521 44,122

Linking domains 8,256 3,746 157

URL best practices Refresher

www.cardiff.ac.uk

www.cf.ac.uk

www.caerdydd.ac.uk

+1

+1

+1

Separate search rankings

URL best practices Refresher

www.cardiff.ac.uk

www.cf.ac.uk

www.caerdydd.ac.uk

+1

URL best practices Refresher

www.cardiff.ac.uk

www.caerdydd.ac.uk

Consolidated search rankings

(Welsh content has

most to gain)

www.cardiff.ac.uk/cy

Why do search rankings matter?

•  Make ourselves more competitive in the market •  Increased traffic to website “for free” •  Increased credibility and trust •  Helps with some Way Forward KPIs

•  Improved brand awareness •  Better ROI on effort spent on website •  Snowball effect

Refresher

Avoid deep linking

•  Risk of breakage - deep links change more than high level pages

•  Users bypass your key marketing pages •  Users won’t remember them anyway

•  Use the highest possible link that makes sense •  Never print a link to a downloadable file

Refresher

How you can help

It’s not a migration

•  Systematic migration of existing pages achieves very little

•  New sites, built from scratch •  A chance to review audiences and objectives •  Trim the fat •  Reduce your maintenance overhead •  Reinforce the brand •  Embrace consistency

How you can help

Keeping momentum

Get the right people involved: •  Communications specialists •  Subject-matter experts •  Decision makers

It’s not an IT project

How you can help

Keeping momentum

Local resource is the key: •  it’s not automatic •  we can’t do it for you •  it is a time consuming process •  other Schools are waiting in line •  launch day is not the finish

How you can help

Questions?