Web Tools A Business Perspective Tim Bornholtz
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Transcript of Web Tools A Business Perspective Tim Bornholtz
5th Annual Conferenceon Technology & StandardsApril 28 – 30, 2008Hyatt Regency Washingtonon Capitol Hill
www.PESC.org
Web ToolsA Business Perspective
Tim Bornholtz
5th Annual Conferenceon Technology & Standards
1. Use the web in your business
2. ???
3. Profit
5th Annual Conferenceon Technology & Standards
Profitability
• Reduce expenses– More efficient– Reduce variable expenses
• Increase revenue
5th Annual Conferenceon Technology & Standards
Web 2.0
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
RSS Feeds
• Simple XML format
• Frequently updated
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
Google Reader
http://google.com/reader
5th Annual Conferenceon Technology & Standards
Shared Calendars
5th Annual Conferenceon Technology & Standards
Your customers don’t care about your website
But they do care about your data
5th Annual Conferenceon Technology & Standards
Blogs
• Virtually free to start• Encourage two way communication• Be sure to separate your personal life from your
work life• Chances are, if you work in a large organization
there is already at least one blog about your company. It may as well deliver a positive message
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
• Do you have existing videos that can be posted
• Keep videos short
• Youtube handles all of the technology for you. No need to open firewalls or install additional servers
Youtube
5th Annual Conferenceon Technology & Standards
Contacting Users
• Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone. http://www.forrester.com/Research/Document/Excerpt/0,7211,45583,00.html
5th Annual Conferenceon Technology & Standards
5th Annual Conferenceon Technology & Standards
• Don’t abandon current marketing strategies
• But using these tools cost very little and can have great rewards– Track startup costs and time– Track ongoing costs and time
5th Annual Conferenceon Technology & Standards
Questions
Tim Bornholtz
http://www.bornholtz.com
(540) 446-8404