Web to Print Store - Printaza Case Study

Web To Print Store

- Printaza Case Study

RADIXWEB

Case Study – Printaza

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | [email protected] P a g e 1

RADIXWEB | www.radixweb.com

Table of Contents

The Client 3

Client’s Feedback 3

Requirements 3

Radix Approach 4

The Solution 5

Star Features 8

Local Language Support 9

Custom Theme Design 9

Studio Customization 9

SEO Module 9

Technologies Employed 10

The Wrap Up 10

About Radix 11




The Client

Printaza is a France based printing enterprise offering a wide range of

designs for products like business cards,

envelopes, letterheads, greeting cards,

postcards, flyers, posters, brochures

etc. It’s a valiant effort by an

enterprising designer who has exhibited

for the world to see what our web to

print solution is really capable of.

Today, he operates Printaza as an

online platform that provides print

designs to small businesses. The

attractive designs and user-friendly

storefront have made Printaza a name

to be reckoned with in the French

market.

Requirements

When our client approached us he was very clear that he wanted to cash in

on the advantages afforded by the digital age. He wanted us to develop a

solution that could automate the prepress processes. He wanted the

customers to have an exciting product designing experience and convenient

order placement facility. But this was really a broad canvas for our team. So

we decided to break down his requirements into smaller parts. Finally what

we had was following:

Fundamentally, our client was looking for a web-based prepress

solution.

He was interested in using this solution to sell designs online.

CLIENT’S FEEDBACK

“OnPrintShop is about

better production,

planning, and control.

Now using the same

amount of time I do

business cards,

letterheads, and

envelopes too. I am

making more money by

saving time and money.”




He wanted the solution to display his range of products and

services for end customers.

He wanted to use the solution to offer some ready designs for different

products.

He wanted his solution to have some designing interface that allowed

his customers to edit and personalize ready designs.

He demanded that this interface should also support custom designing

process.

He desired to have some online order collection system for the sake of

end customer convenience.

He wanted his system to affiliate with printers since he was looking to

get printing done from other vendors.

He wanted to use the solution to store details of his customers for

analysis purpose.

He wanted to generate business relevant reports using the solution’s

stored data.

He wanted to have an easy order management system.

Our client also wanted the ability to manage the content of the

solution.

Radix Approach

Once we had our client’s requirements neatly listed down, we proceeded

with the analysis part. We divided the requirements into two parts –

business critical and business enhancers. We then studied the French print

market and how it operated. We had to identify any possible gaps in the




processes modeled in our solution and fill them up accordingly for

the French market. Once the analysis part was done, we divided the

development process into phases and each phase was handled by the team

independently. Our systematic approach ensured that what we finally

delivered to the client met all his requirements.

The Solution

We have always maintained that our OnPrintShop web to print storefront

holds tremendous potential. You don’t always need deep pockets or big

shoes to do something innovative in print industry. Printaza practically

demonstrated this. A graphic designer migrated prepress designing process

on a web browser and captured the imagination of French market.




Printaza’s online print store is marked by following features:

First and foremost, we developed an attractive frontend for

Printaza with strong branding and brand recall value.

Printaza uses this frontend to display the variety of products for which

the customers can buy designs.

We have integrated a dynamic template management system which

allows the client to upload ready-to-use design templates for end

customers to use.

Practicing transparent pricing, our client displays the tariffs of his

various products on this storefront.




As for online designing, we have integrated an Online Designer

Studio in Printaza’s storefront. Printaza’s customers can edit and

personalize design templates in this studio or create designs from

scratch.




We have integrated a shopping cart system into the

storefront so that the customers of Printaza can purchase product

designs. This shopping cart system has an integrated payment

gateway to facilitate online payments and shipping gateway to get

products delivered.

Printaza delivers print-ready 300DPI PDF files to the customers who

want to get products printed of their own accord. This PDF file is

both CMYK and RGB compatible.

The storefront has an order management system to issue order

summary with product details, shipping details, billing and payment

details, special notes if any by clients. Every single order is issued a

separate id for easy tracking.

Printaza’s online print store has a customer account feature that

stores customer details like shipping and billing address, their order

history, image gallery, etc.

From the backend, Printaza’s system administrator can add

unlimited number of products and product templates.

Printaza’s storefront has a tax management module that allows the

system admin to set up tax rates based on state and country.

The storefront has a content management facility that allows the

admin to publish guidelines, FAQs, testimonials, etc.

Star Features

Printaza was always intended to operate as an online platform selling print

design services to the French market. Owing to this there were a few

customizations that our client envisioned. These customizations meant

better business prospects for our client. Thus, we carried out the following

custom development for Printaza:




Local Language Support

Printaza was conceived to specifically serve the French market. So we

localized Printaza’s frontend in French language to help end users better

relate to the storefront. The French language is reflected in storefront’s

content, images, and even email notifications. But the backend of the

storefront is maintained in English language.

Custom Theme Design

As Printaza was the brainchild of a graphic designer, he wanted the

storefront to have a design that was unique in its look and feel. So we

custom designed a theme layout that is quite different from our other

storefront themes. The design, besides acting as a distinguishing factor,

furthers Printaza’s branding and holds strong recall value.

Studio Customization

Since it was apparent that Printaza’s clientele would largely be French, we

decided to customize their online designer studio and integrate French fonts.

This was done to assist the customers while designing products and placing

orders.

SEO Module

Printaza envisioned business expansion through higher search engine

rankings. For this, we custom developed an SEO module which allowed the

system admin to rewrite URL and define keywords, titles, meta tags, and

page descriptions. Printaza’s system admin can use this module to set ALT

text for images of the storefront and create Google and Yahoo compatible

sitemap.




Technologies Employed

PHP

MySQL

Java Script

FLASH

AJAX

DHTML

HTML

CSS

The Wrap Up

This project gave us an opportunity to demonstrate our customization

capabilities across the length and breadth of our business ready solution.

This project further proved our point that web to print has tremendous

potential and can lead to interesting business models if explored further.

However, our development efforts were aptly supported by a very proactive

client. We worked as a cohesive unit with our client to develop a solution

that met all his business needs. We are proud of our association with

Printaza and look forward to a longstanding business relationship.


401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | [email protected] P a g e

10


About Radix

Radix is IT outsourcing company that leverages the potential of technology

to deliver effective, reliable, and consistent IT services with cost savings. But

we do not simply deliver economies of scale. Our multi-technology and

multi-domain exposure enables us to add to your bottom-line.

401, Anand Mangal-II,

C G Road, Ahmedabad,

Gujarat-INDIA

Phone: +91-79-32403371

VoIP: +1-718-715-1551

Email: [email protected]

Web to Print Store - Printaza Case Study

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