Web Strategy

allinmag.com Nick Sfreddo

allinmag.com

Content Topics

❖ Poker (decreasing trends)❖ Daily Fantasy Sports

(increasing)❖ eSports (❖ All of have seen increase in

search popularity

Online Poker

Daily Fantasy Sports

eSports

Trends

❖ Growing areas of fantasy and eSports❖ Poker search traffic declining

Social Media

❖ Present on multiple social media platforms

❖ Readily accessible from home landing page

❖ Encourages interaction among customers/supporters

Competition

Competition

❖ Competition clearly outcompetes allinmag.com❖ Stronger organic search and suggestion❖ Lower bounce rates, higher ratings

Keywords

❖ Low diversity of keywords❖ Doesn't exploit growing

areas of eSports and Fantasy Sports

❖ Good use of poker terms and magazine

Internal View

❖ HTML - 79.64%❖ Images - 11.76%❖ Java Script - 4.96%❖ CSS - 2.26%❖ Other - 1.36%

External View

❖ HTML - 24.53%❖ Images - 54.72%❖ Java Script - 0.38%❖ CSS - 1.51%❖ Other - 18.87%

SWOT

HTML/XML Sitemap❖ No HTML or XML

Sitemap present❖ Needs to be

implemented in footer❖ Robot.txt files reveals

XML sitemap confusion (shown to right)

Navigation

❖ Several options for navigation

❖ Mixed articles and double headlines can be confusing

❖ Jumbled content could lead to bounce

Other Areas

❖ No Google or Bing analytics in source code❖ Title tags and meta descriptions lengthy in some

areas❖ Difficult to use trust signals

Recommendations

❖ Add HTML and XML sitemaps, with link(s) in footer

❖ Continue organic content with strong keywords❖ Take advantage of monitoring Google trends❖ Clean up navigational inconsistencies

Recommendations

❖ Continue to increase social media presence❖ Build on growing industries of eSports and

Fantasy Sports❖ Improve buying process and checkout process

Contact

❖ Please feel free to contact with me further questions/concerns/comments

❖ Nick Sfreddo❖ nsfreddo@me.com❖ LinkedIn