Web Site Practical Design Basics & Marketing Tips
-
Upload
manny-sarmiento -
Category
Business
-
view
1.463 -
download
0
description
Transcript of Web Site Practical Design Basics & Marketing Tips
![Page 1: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/1.jpg)
Web Site Practical Design Basics & Marketing Tips
www.NMx2.com
Doral Chamber of Commerce Presents
![Page 2: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/2.jpg)
Web Site Practical Design Basics & Marketing Tips
• Whether you have an existing web site or you are developing a new one, this workshop will educate you on the basics of practical web site design and marketing.
![Page 3: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/3.jpg)
Web Site Practical Design Basics & Marketing Tips
Lifetime value of a customer
![Page 4: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/4.jpg)
Web Site Practical Design Basics & Marketing Tips
Workshop Resources
• www.doralchamberofcommerce.org/resources
![Page 5: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/5.jpg)
Web Site Practical Design Basics & Marketing Tips
Determining your web site’s purpose• To sell a product• Affiliate sales• Generate contact information and leads• Who is your target audience?• What are your objectives?• Why should a visitor come back to your site?
![Page 6: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/6.jpg)
Web Site Practical Design Basics & Marketing TipsThe least you need to know about web design
• When to use a web designer versus doing it yourself• How to get a domain: 1and1.com GoDaddy.com
www.doralchamberofcommerce.org/resources• How about HTML?• What’s my URL?• How much does it cost? Charges explained?
Streaming• What’s a Host? Server?
![Page 7: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/7.jpg)
Web Site Practical Design Basics & Marketing Tips
• Do I need a powerful server? • Flash, JAVA, Videos, Sound & Music• FrontPage, Dreamweaver, Photoshop• Fancy Fonts? Arial, Times New Roman,
Verdana, Georgia, Comic Sans Serif, Trebuchet, Courier New
• More info: www.theinternetdigest.net/archive/websafefonts.html or www.doralchamberofcommerce.org/resources
![Page 8: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/8.jpg)
Web Site Practical Design Basics & Marketing Tips
How to structure your web site design•
Developing a navigation system for your site• Home | About Us | Contact | Privacy Policy - Standard• Top, Side – NavBars• Where they are, where they can go, and how they can
get back to where they came from• Site Map• HotSpots
Use “ALT” text
![Page 9: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/9.jpg)
Web Site Practical Design Basics & Marketing TipsHow to optimize your web site for search engines
• Title, Description & Keyword Meta Tags, Body Text, Hyperlinks• Google Search Engine Guidelines
www.google.com/support/webmasters/bin/answer.py?answer=35769or www.doralchamberofcommerce.org/resources
• Web site design no-nos for SEO• Frames, Flash & Java Scripts, Dynamically Generated Web
Sites• Hidden keywords, keyword repetition• Site map: www.doralchamberofcommerce.org/sitemap
![Page 10: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/10.jpg)
Web Site Practical Design Basics & Marketing Tips
How to Drive Traffic to Your Web SitePromoting Your Web Site
• Link exchanges with complementary businesses• URL everywhere, business cards, stationery, literature, advertising, • Email signature• Blogs• Investing in search engine optimization SEO• Submitting web sites• Social Bookmarking & Social Networking• Google Local Business Center – Add to Google Maps
![Page 11: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/11.jpg)
Web Site Practical Design Basics & Marketing Tips
What to do Once You Have Them on Your Web Site
• Benefits vs. Features• A Confused Mind Says “No”• Action Steps/Request
– Call to Action
![Page 12: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/12.jpg)
Web Site Practical Design Basics & Marketing Tips
How to create a professional look for your site• Pictures, Clip Art, Colors, White Space• Branding & Consistency • Copywriting• Features vs. Benefits, What do you really do?
![Page 13: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/13.jpg)
Web Site Practical Design Basics & Marketing Tips
• Your Purple Cow – USP• Marketing & Sales• “Is it Remarkable?”• http://www.youtube.com/watch?
v=dq59yGW78Gw&feature=related • Top of the Consciousness Level Marketing• It’s not about you – It’s about them!• Seth Godin Marketing Videos
![Page 14: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/14.jpg)
Web Site Practical Design Basics & Marketing Tips
How and why to keep your web site fresh• Daily or weekly updates• Calendar of events – Google Calendar ex.
www.doralchamberofcommerce.org/events• Keeping fresh content on your pages• Dynamic updates• Knowing basic HTML• Up-to-date information
![Page 15: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/15.jpg)
Web Site Practical Design Basics & Marketing Tips
Learning Resourceswww.wikipedia.com
www.google.com
www.youtube.com
www.doralchamberofcommerce.org/resources
![Page 16: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/16.jpg)
Web Site Practical Design Basics & Marketing Tips
Questions and Answers
![Page 17: Web Site Practical Design Basics & Marketing Tips](https://reader036.fdocuments.us/reader036/viewer/2022062405/5559f569d8b42ad00a8b478e/html5/thumbnails/17.jpg)
Web Site Practical Design Basics & Marketing Tips
Thank You!
Manny Sarmiento / President
New Media, New Marketing, Inc.
www.NMx2.com