Web site Comps & Global ArchitectureRound One Review

July 21, 2010

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Overview

The presentation includes the following elements:

Round One Web site Comps Review of (3) Web site concepts to be reviewed with final selection of

(1) concept to move forward to Round 2 refinements.

Web site Architecture Review of the proposed content sections for the new Web site.

Round One Web site Comps

Creative Brief: An Overview

(3) Design Concepts

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Creative Brief: An Overview

Look and Feel Warm and engaging. Professional, inviting, confident and clean. Colors will reflect the Tadin palette.

  Language / Tone (for all Web site copy)

Informational yet straight forward – a conversation with a trusted friend. An overall tone of professional confidence and straight talk.

Who is Tadin’s target audience? Primarily Hispanic Adults 25-59 (70F/30M). Although gender skews heavily toward females. Look and feel should appeal to all. Moderately comfortable with Internet usage – design should reflect strong visual

and navigation cues.

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Creative Brief: An Overview

When a member of one of the target audience segments engages with the Tadin brand –the key takeaway for them should be that Tadin: Reflects their heritage and desire for high quality and great tasting

medicinal products. Part of a warm and engaging experience. Connects them to a community and traditions.

What adjectives can be used to describe the way Tadin should be perceived by the target audience? Warm Engaging Culturally Connected Healthy Medicinal (Remedies)

Option One

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Option Two

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Option Three

* Hispanic MPM Recommendation *

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Web site Architecture

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About Global Architecture

Global architecture provides a graphical representation of how the site will be structured.

Think of it as the blueprint for building a house.

Global architecture is the result of three considerations: Deliver on the communication goals for the brand. Audience usability – understand how audiences will use the site. Ensure flexibility and scalability in how the site is built.

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About Global Architecture

The global architecture should not necessarily be viewed as a way to count the number of actual pages on the site

Throughout the design and build process, we will have opportunities to make refinements within the database that may shift how our content is structured

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Privacy

privacy policy

Search

Search box for the site

Retail Locations

U.S. Retail Store locator & link to distributors

GLOBAL UTILITIES(available on every page of the site)

U3.0 U4.0

Home

Featured content (promotion area)

Blog (TBD – need to accommodate promo space or link)

Facebook (link to Tadin’s FB page)

Constant Contact e-mail sign-up (link to sign-up page)

Twitter (link to Tadin page)

0.0

About Us

Corporate branding and Tadin’s philosophy, heritage and history

1.0

Recipes

Content focused on how Tadin’s products can be used in a variety of ways.

Can include the Summer Tea Promotion landing page and content.

2.0

Media

Press releases , videos and links to articles about the medicinal benefits of tea.

Downloadable fact sheets, nutrition information.

4.0

Products

• Teas• Herbs• Medicinals• Product

Catalog

3.0

Contact Us

Web form to contact Tadin, links to customer service, return policy and delivery policy.

U1.0 U2.0

Purchase

Link to Tadin Fox Pro Database infrastructure – this is the gateway to the e-commerce engine.

5.0

Lifestyle

Customer testimonials and reflections of how Tadin’s products benefited their experience of life.

6.0

Site Map

U4.0

GLOBAL WEB SITE ARCHITECTURE

APPENDIX: Alternate Concepts

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Concept 1

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Concept 2

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Concept 3