Web Site 101

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Web Site 101 Eric J. Gruber

description

Web Site 101 was a presentation by Eric J. Gruber to a group who knew practically nothing about how to get a web site online. I hope you find it useful.

Transcript of Web Site 101

Page 1: Web Site 101

Web Site 101Eric J. Gruber

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“Explain it to me like you would to a third grader.”

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Three Elements of a Web Site

Domain name also known as a web address, such as example.com

Web host where your site files will be served to the world

Talent to build your web site, keep content updated, maintain the pages and learn how to continually keep it modern

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Step 1: Get a domain name

Find a domain name registrar:◦GoDaddy.com

Affordable, but watch out for “add ons” during checkout

◦Network Solutions.com Been around a long time, but expensive

◦1and1.com Cheap, decent, but somewhat clunky interface

◦Smallbusiness.yahoo.com/domains Reliable and affordable

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Step 1: Get a domain name

.com names are harder to get.net and .org are easier

◦.org is good for non-profits.us and .info aren’t bad eitherAvoid hyphenated names if possibleBuy the most years at a time you can

affordOnce your domain is purchased, figure out

how to update your nameservers

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Step 2: Find a good web host

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Step 2: Find a good web host

You get what you pay for (typically)◦Expect to pay between $10 to $20 per month

Look for uptime of 97% or greater ◦ (nobody gets 100%)

A good control panel helpsShould also support PHP and MySQLShould provide basic features (FTP, e-mail

and databases) without additional feesRecommend keeping your domain

registrar separate from your web host

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Step 2: Find a good web host

Host Gator – hostgator.com◦Very dependable, feature-filled plans are cheap

DreamHost – dreamhost.com◦More storage than you’ll likely ever need

Media Temple – mediatemple.net◦Expensive, but has a great control panel

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Step 3: Find Talent

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Get Educated

You NEED to learn HTML, so you can:◦Fix your site when it breaks◦Properly use HTML on pages◦Use images correctly on your site◦Create navigation that makes sense◦Make pages without the need for special tools◦Be prepared for the future

(Hint: everything is going online)

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Web Pages That Suckwebpagesthatsuck.com Learn how NOT to do web design. Seriously. Visit this site every day.

Get Educated

W3Schoolsw3schools.comAn excellent, free resource for learning HTML and web design.

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Get the Right Tools

Be cautious of using WYSIWYGs◦What you see is what you get

Dreamweaver is the industry standard◦http://www.adobe.com/products/dreamweaver

HTML-Kit is an excellent, free editor for Windows - http://www.htmlkit.com

FileZilla is one of the best free FTP apps◦http://filezilla-project.org

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Get the Right Tools

You need a good image editorAdobe Photoshop is the industry standard

◦ http://www.adobe.com/products/photoshop/photoshop

Adobe Photoshop Elements is an excellent, cheaper alternative◦ http://www.adobe.com/products/photoshopelwin

GIMP is a solid, free option◦ http://www.gimp.org

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Helpful Hints

Avoid varying alignments of text

Don’t be too “busy”Think about content

“above the fold”Know your visitors:

◦preferred browser?◦screen resolution?◦connection speed?

Don’t get crazy with colors◦“Boring” isn’t always

badKeep your content

updatedGoogle Analytics

◦Google.com/analytics

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Questions?