Web Site 101
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Transcript of Web Site 101
Web Site 101Eric J. Gruber
“Explain it to me like you would to a third grader.”
Three Elements of a Web Site
Domain name also known as a web address, such as example.com
Web host where your site files will be served to the world
Talent to build your web site, keep content updated, maintain the pages and learn how to continually keep it modern
Step 1: Get a domain name
Find a domain name registrar:◦GoDaddy.com
Affordable, but watch out for “add ons” during checkout
◦Network Solutions.com Been around a long time, but expensive
◦1and1.com Cheap, decent, but somewhat clunky interface
◦Smallbusiness.yahoo.com/domains Reliable and affordable
Step 1: Get a domain name
.com names are harder to get.net and .org are easier
◦.org is good for non-profits.us and .info aren’t bad eitherAvoid hyphenated names if possibleBuy the most years at a time you can
affordOnce your domain is purchased, figure out
how to update your nameservers
Step 2: Find a good web host
Step 2: Find a good web host
You get what you pay for (typically)◦Expect to pay between $10 to $20 per month
Look for uptime of 97% or greater ◦ (nobody gets 100%)
A good control panel helpsShould also support PHP and MySQLShould provide basic features (FTP, e-mail
and databases) without additional feesRecommend keeping your domain
registrar separate from your web host
Step 2: Find a good web host
Host Gator – hostgator.com◦Very dependable, feature-filled plans are cheap
DreamHost – dreamhost.com◦More storage than you’ll likely ever need
Media Temple – mediatemple.net◦Expensive, but has a great control panel
Step 3: Find Talent
Get Educated
You NEED to learn HTML, so you can:◦Fix your site when it breaks◦Properly use HTML on pages◦Use images correctly on your site◦Create navigation that makes sense◦Make pages without the need for special tools◦Be prepared for the future
(Hint: everything is going online)
Get Educated
Designing with Web Standards, 3rd Edition
HTML, XHTML, and CSS, Sixth Edition: Visual QuickStart Guide, 6th Edition
Read this first Read this second
Web Pages That Suckwebpagesthatsuck.com Learn how NOT to do web design. Seriously. Visit this site every day.
Get Educated
W3Schoolsw3schools.comAn excellent, free resource for learning HTML and web design.
Get the Right Tools
Be cautious of using WYSIWYGs◦What you see is what you get
Dreamweaver is the industry standard◦http://www.adobe.com/products/dreamweaver
HTML-Kit is an excellent, free editor for Windows - http://www.htmlkit.com
FileZilla is one of the best free FTP apps◦http://filezilla-project.org
Get the Right Tools
You need a good image editorAdobe Photoshop is the industry standard
◦ http://www.adobe.com/products/photoshop/photoshop
Adobe Photoshop Elements is an excellent, cheaper alternative◦ http://www.adobe.com/products/photoshopelwin
GIMP is a solid, free option◦ http://www.gimp.org
Helpful Hints
Avoid varying alignments of text
Don’t be too “busy”Think about content
“above the fold”Know your visitors:
◦preferred browser?◦screen resolution?◦connection speed?
Don’t get crazy with colors◦“Boring” isn’t always
badKeep your content
updatedGoogle Analytics
◦Google.com/analytics
Questions?