"Web Presence Management" (SEO, SOCIAL MEDIA, CONTENT MARKETING) Webinar Slides

Web Presence Management…Building Online Dominance

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Web Presence ManagementWebinar Slides

Web Presence Management…Building Online Dominance ©2012 TrustWorkz, Inc. www.TrustWorkz.com 770.615.3275


Web Presence Management is required today to Be seen… Be found…Be Dominant

What has changed on the internet and what affects your website?

Google now requires fresh content Blogging is most preferred fresh content Strong social media platform shows relevance

The Internet is in a constant state of flux



10 most important Must-Dos



1- Have a high performance website Your website is the centerpiece & hub Content Management Systems (CMS) Wordpress is the preferred CMS platform Static sites no longer valid

CMS management systems allow for a robust “Web Presence”



2- Create Content using Blogging Your blog is your online library. Blogs will: Build social media footprint Establish your brand Position yourself as expert

Search engines reward sites with blogs Blogs are interactive People do business with those they like, know, and

trustNetworking builds rapport in person…

blogging does it online



3- Content must be properly optimized SEO must be constantly tweaked Search engines in a constant state of flux All content on website must be optimized

Gain understanding of how search engines function



4- Social media participation Businesses must embrace social media You have to give in order to get People pick their own channels Society uses social media to connect with those

they like, know, and trust Your challenge = join the conversation & deliver

value

These channels will keep and grow your sphere of influence



5- Email marketing Email marketing nurtures and converts leads Email strategy is very important “Call to action” on your website front and center

This will gain new subscribers and grow your list



6- Facebook You need to create a business page on Facebook “Likes” can then follow and share your content Followers interacting is seen by all connections Interaction grows awareness and reach

Most often, Facebook is in top 5 sites that drive traffic



7- Google+ - Google+ is “social layer” that integrates with all

Google products “Hangout” feature allows simultaneous video chat

To be found you must have an active Google+ page



8- Video YouTube is the second largest search engine People engage with video differently and more

often than written pieces Your YouTube Channel allows videos to be linked to

your site Videos should be embedded and SEO’d on your

website Video should be shared on Facebook

Video increases your chances to be found!



9- Google Local (formerly Google Places) Google Local provides listing information for local

businesses Searching with product/service plus city name gets

local search results Accuracy and consistency about your business

imperative Listing must be completed 100% Access service through Google account



10- Analytics Monitor key performance indicators (KPIs) to

ensure best use of time Provides focus on results produced Free tool from Google

Google Analytics allows you to monitor your websites traffic



TO SUMMARIZE Web Presence Management (not just a

website) is required to Be seen… Be found… and Be Dominant on the internet.

You Must:1- Have a high performance website

2- Create Content using Blogging 3- Content must be properly optimized

4- Social media participation 5- Email marketing



6- Facebook Business Page7- Google + Business Page8- Add Video to your site

9- Engage with Google Local 10- Analyze the Analytics



Best Practices to engage your target audience with your content – Add social media icons to:

All your printed materials To all email signatures Display placard on lobby counter

Print copies of best green blog posts for hand out Encourage clients to post a positive review

Incorporate a robust Web Presence, not just a website, and Be Seen…Be Found…Be

Dominant



www.trustworkz.com

Susan Wright, Digital Marketing Consultant678-899-0509

Email: [email protected]

http://www.trustworkz.com/

mailto:[email protected]

"Web Presence Management" (SEO, SOCIAL MEDIA, CONTENT MARKETING) Webinar Slides

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